{"id":75953,"date":"2023-09-08T16:07:24","date_gmt":"2023-09-08T20:07:24","guid":{"rendered":"https:\/\/bloomerang2dev.wpengine.com\/?p=75953"},"modified":"2025-10-24T13:42:32","modified_gmt":"2025-10-24T17:42:32","slug":"donation-page","status":"publish","type":"post","link":"https:\/\/bloomerang.com\/blog\/donation-page\/","title":{"rendered":"How to set up a nonprofit donation page: 30+ best practices"},"content":{"rendered":"<p>Your online donation page is your <a href=\"\/blog\/online-fundraising\/\">virtual fundraising hub<\/a>, providing donors with a way to support your cause from anywhere, at any time.<\/p>\n<p>However, just because someone lands on your nonprofit\u2019s donation page doesn\u2019t mean they will make a gift. According to the <a href=\"https:\/\/mrbenchmarks.com\/#website-performance\" target=\"_blank\" rel=\"noopener\">M+R Benchmarks 2023 report<\/a>, the average nonprofit donation page conversion rate is just 19%.<\/p>\n<p>This guide reviews best practices to help you create an effective online donation page that drives conversions and boosts revenue. We\u2019ll cover:<\/p>\n<ul>\n<li>What is a donation page?<\/li>\n<li>Why do nonprofits need optimized donation pages?<\/li>\n<li>What if a nonprofit has an unclaimed GoFundMe page?<\/li>\n<li>30+ donation page best practices for nonprofits<\/li>\n<li>How can nonprofits set up a donation page?<\/li>\n<\/ul>\n<p><a href=\"\/giving-platform\/\"><img decoding=\"async\" class=\"aligncenter wp-image-132226 size-full\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/Donation-Page-Top-CTA.png\" alt=\"Grow donations with the right giving platform. Explore Bloomerang.\" width=\"1047\" height=\"267\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/Donation-Page-Top-CTA.png 1047w, https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/Donation-Page-Top-CTA-768x196.png 768w\" sizes=\"(max-width: 1047px) 100vw, 1047px\" \/><\/a><\/p>\n<h2>What is a donation page?<\/h2>\n<p><strong>A donation page is an online form that nonprofit supporters can use to contribute funds toward your organization.<\/strong><\/p>\n<p>Donation pages allow supporters to give anywhere, at any time. These pages can help you reach a global audience with your organization\u2019s mission. They also provide a secure way for donors to submit donations remotely rather than in person.<\/p>\n<h2>Why do nonprofits need optimized donation pages?<\/h2>\n<p>To reach a wider donor audience and keep up in today\u2019s digital-first world, your nonprofit needs to have more than just a run-of-the-mill donation form. You need an optimized giving page that exceeds donors&#8217; expectations and boosts your organization\u2019s reputation.<\/p>\n<p>Optimized donation pages offer multiple benefits, allowing you to:<\/p>\n<ul>\n<li><strong>Appeal to supporters\u2019 giving preferences. <\/strong><a href=\"https:\/\/doublethedonation.com\/nonprofit-fundraising-statistics\/\" target=\"_blank\" rel=\"noopener\">63% of donors<\/a> prefer to give online using a debit or credit card, making this the most popular giving option. However, <a href=\"https:\/\/sonary.com\/content\/64-web-design-statistics-that-will-blow-your-mind-in-2023\/\" target=\"_blank\" rel=\"noopener\">42% of people<\/a> will leave a website due to poor functionality, underscoring the importance of having a well-designed, fast-loading donation page.<\/li>\n<li><strong>Allow supporters to give at the moment of inspiration.<\/strong> With a convenient online giving process, supporters can give to your organization immediately, rather than having to pull out their checkbooks. They can immediately submit a gift whether they\u2019re using a computer, mobile phone, or tablet to view your website.<\/li>\n<li><strong>Gather donor data to personalize marketing outreach. <\/strong>By integrating your giving page with your nonprofit\u2019s <a href=\"\/blog\/donor-management-software\/\" rel=\"noopener\">donor management system<\/a>, you can immediately transfer donor information to your supporter database. For example, you can use your giving page to gather donors\u2019 names, contact information, payment methods<\/li>\n<li><strong>Reassure supporters with a secure giving process.<\/strong> Your donation page should offer a secure giving experience, with <a href=\"https:\/\/stripe.com\/guides\/pci-compliance\" target=\"_blank\" rel=\"noopener\">PCI-compliant payment processing<\/a> and other cybersecurity measures that protect donors\u2019 sensitive information. A secure donation page reassures donors and increases trust in your nonprofit, improving supporters\u2019 overall impression of your organization.<\/li>\n<\/ul>\n<p>If your donation page looks less than stellar, don\u2019t stress! The next section explores tactical, low-lift tips to optimize your giving form and increase conversions.<\/p>\n<h2>What can a nonprofit do if they have an unclaimed GoFundMe donation page?<\/h2>\n<p><span style=\"font-weight: 400;\">Unclaimed donation pages can create confusion for donors and dilute your fundraising efforts. If your nonprofit discovers an unclaimed GoFundMe donation page or duplicate donation page associated with your organization, it\u2019s important to take action promptly to protect your brand and maximize your fundraising success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NOTE: <\/span><a href=\"https:\/\/bloomerang.com\/blog\/gofundme-autogenerated-donation-page\/\"><span style=\"font-weight: 400;\">GoFundMe issued an update on October 23, 2025, <\/span><\/a><span style=\"font-weight: 400;\">stating that automatically-generated donation pages would be opt-in only going forward. Also, unverified or unclaimed pages will be removed or de-indexed from search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, it is still possible that existing, unclaimed pages are still active. It is vital for nonprofits to double-check for unclaimed pages and take action where needed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are steps your nonprofit can take:<\/span><\/p>\n<h4>1. Identify All Donation Pages<\/h4>\n<p><span style=\"font-weight: 400;\">Conduct a thorough audit to find all donation pages linked to your organization across various platforms. This includes automatically generated pages by fundraising platforms or third-party sites. <\/span><span style=\"font-weight: 400;\">Type into a search engine <\/span><i><span style=\"font-weight: 400;\">\u201c[Your Nonprofit Name] donate\u201d<\/span><\/i><span style=\"font-weight: 400;\"> to check. Make sure your official giving pages appear first.<\/span><\/p>\n<h4>2. Request to Remove Your GoFundMe Donation Page<\/h4>\n<p><span style=\"font-weight: 400;\">We recommend that your first course of action be to have auto-generated donation pages removed. To remove your auto-generated donation page, go through GoFundMe\u2019s data privacy channels.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Submit a takedown notice through the Data Removal Form: <\/span><a href=\"https:\/\/preferences.gofundme.com\"><span style=\"font-weight: 400;\">https:\/\/preferences.gofundme.com<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email one or both of the following contacts: privacy-requests@gofundme.com and dpo@gofundme.com.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When submitting your request, include:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your full legal nonprofit name and EIN<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A statement of authorization confirming you represent the organization<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The URLs of the unauthorized pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A direct request to remove, delist, and de-index all pages using your organization\u2019s name<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Use clear language such as \u201cunauthorized charitable solicitation\u201d and \u201cbrand misuse.\u201d<\/span><\/p>\n<p><b>Tip: <\/b><span style=\"font-weight: 400;\">Keep a record of your communication and follow up to confirm the pages have been removed or de-indexed. Taking this step not only protects your nonprofit\u2019s online presence but also ensures that donor data, gifts, and intent are directed through verified channels\u2014where your team can properly steward and thank supporters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more information on this step, please view our additional resources:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/bloomerang.com\/blog\/gofundme-autogenerated-donation-page\/\"><span style=\"font-weight: 400;\">GoFundMe\u2019s Automatically Generated 1.4M Nonprofit Donation Pages: What Happened, Why It Matters, and What You Can Do<\/span><\/a><\/li>\n<\/ul>\n<h4>3. Claim and Manage Your Official Pages<\/h4>\n<p><span style=\"font-weight: 400;\">If you would rather not remove the auto-generated page, you may secure ownership of your official donation pages by claiming them through the platform\u2019s verification process. This ensures you have full control over the content, branding, and settings. In the case of a GoFundMe Page, you must make a GoFundMe account to claim auto-generated donation pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, we advise against this unless absolutely necessary, since multiple donation pages for the same fundraising initiative can hurt your nonprofit\u2019s SEO and cause confusion for donors. Here\u2019s what Evan DaSilva, Bloomerang\u2019s SVP of Payments, states:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cIf you find an unauthorized GoFundMe page for your organization, <\/span><\/i><b><i>the best course of action is to have it taken down immediately.<\/i><\/b><i><span style=\"font-weight: 400;\"> Leaving it live\u2014even for a few weeks\u2014can cause long-term harm to your visibility in Google and confuse donors who are looking for your official website. The longer these pages persist, the greater the likelihood they\u2019ll compete with you.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">If you discover that donations have already been made, <\/span><\/i><b><i>confirm that those funds are properly transferred to your organization before requesting full page removal<\/i><\/b><i><span style=\"font-weight: 400;\">. Once funds are cleared, your goal should be to remove your account and ensure the page is fully delisted. You can request page removal directly through GoFundMe\u2019s data privacy channels.\u201d<\/span><\/i><\/p>\n<h4>4. Consolidate and Redirect<\/h4>\n<p><span style=\"font-weight: 400;\">We realize it\u2019s possible that removing or claiming your auto-generated donation page may take longer than you would like. Rest assured, there are actionable steps you can take in the meantime to direct your donors to the right pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, where possible, consolidate duplicate or unclaimed pages by redirecting donors to your official donation page. Link the right donation page(s) on social channels, email blasts, webpages, and anywhere else your donors typically find you. This helps avoid donor confusion and ensures donations go directly to your nonprofit.<\/span><\/p>\n<h4>5. Communicate Clearly with Donors<\/h4>\n<p><span style=\"font-weight: 400;\">Use your website, social media, and email communications to inform donors that there might be auto-generated pages out there and direct supporters to your official donation page. Clear, consistent messaging helps build trust and improve conversion rates.<\/span><\/p>\n<h4>6. Choose a Platform That Offers Full Control<\/h4>\n<p><span style=\"font-weight: 400;\">Select a fundraising platform that allows you to fully customize and manage your donation pages without unexpected auto-generated pages. This helps prevent unclaimed pages from appearing in the first place.<\/span><\/p>\n<h4>7. Monitor Regularly<\/h4>\n<p><span style=\"font-weight: 400;\">Regularly monitor your online presence to quickly identify and address any new unclaimed or duplicate donation pages. Staying proactive protects your nonprofit\u2019s reputation and fundraising goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By taking these steps, your nonprofit can maintain a secure donation page presence, provide donors with a seamless giving experience, and ultimately boost donations to support your mission.<\/span><\/p>\n<h2>30+ donation page best practices for nonprofits<\/h2>\n<p>We\u2019ve grouped each best practice into the following categories:<\/p>\n<ul>\n<li><a href=\"#design\">Optimized design<\/a><\/li>\n<li><a href=\"#process\">Simple giving process<\/a><\/li>\n<li><a href=\"#payment\">Secure payment tools<\/a><\/li>\n<li><a href=\"#donor\">Donor-friendly content<\/a><\/li>\n<li><a href=\"#sharing\">Easy sharing options<\/a><\/li>\n<\/ul>\n<p>Feel free to jump to a certain section if you\u2019re looking for specific advice, or read through the full post. Let\u2019s get started!<\/p>\n<div id=\"design\">\n<h3>Optimized design<\/h3>\n<p>The structure and look of your donation page play a major role in whether supporters feel motivated to complete the form. Implement these best practices to develop a clean, engaging, and intuitive donation page design:<\/p>\n<h4>1. Choose the right online fundraising platform.<\/h4>\n<p>A robust <a href=\"\/blog\/virtual-fundraising-platforms\/\">nonprofit fundraising platform<\/a> makes it easy to create and promote your online giving form. These platforms take the guesswork out of donation page design by offering tried-and-true templates that still allow you to fully customize your page to your organization.<\/p>\n<p>Plus, they offer a variety of features for <a href=\"https:\/\/www.qgiv.com\/blog\/donor-stewardship-guide\/\" target=\"_blank\" rel=\"noopener\">stewarding donors<\/a> after they contribute using your online donation page. This includes sending donors personalized thank you messages and adding them to a new donor communications cadence.<\/p>\n<p><a href=\"\/giving-platform\/\">Powerful fundraising platforms like Bloomerang Giving Platform <\/a> enable you to optimize your online donation process with:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-132228 size-full\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/Donation-Page-Platform.png\" alt=\"This image shows features of a powerful online giving platform. \" width=\"600\" height=\"600\" \/><\/p>\n<ul>\n<li><strong>Dynamic, responsive donation buttons<\/strong> to include throughout your website<\/li>\n<li><strong>Customized online giving forms<\/strong> for general fundraising and specific campaigns<\/li>\n<li><strong>Ticketing and event tools<\/strong> that empower attendees to make one-time or recurring donations while registering for events<\/li>\n<li><strong>A robust donor portal<\/strong> where supporters can review their donation history, update their credit card information, and manage their recurring gifts<\/li>\n<li><strong>Peer-to-peer and crowdfunding tools<\/strong> that put supporters in the fundraising driver\u2019s seat<\/li>\n<\/ul>\n<p>If you\u2019re interested in upgrading your <a href=\"\/blog\/fundraising-software\/\">online donation platform<\/a>, think strategically about your options. Read reviews and testimonials and request demos for your top options. Make your final decision with the help of team members who will use the platform daily.<\/p>\n<h4>2. Include a compelling reason to give.<\/h4>\n<p>Use your donation page to remind prospective donors why you\u2019re fundraising and what your goal is. Include a brief description of your fundraising purpose at the top of the page and a compelling image that highlights your mission.<\/p>\n<p>For example, the <a href=\"https:\/\/secure.aspca.org\/donate\/donate?ms=wb_top_homepage-donate&amp;initialms=wb_top_homepage-donate&amp;pcode=WEBMEMBER&amp;lpcode=WEBGUARD\" target=\"_blank\" rel=\"noopener\">ASPCA\u2019s donation form<\/a> includes a succinct description of the ASPCA\u2019s mission to end animal abuse and neglect. It describes how donors\u2019 gifts can help support that mission and make a difference for animals in need. Plus, it includes a carousel of suggested donation amounts with photos of different animals that the organization has helped.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-75961\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/06\/Donation-Page_ASPCA.png\" alt=\"The ASPCA offers a succinct, compelling description on its donation page to encourage supporters to give.\" width=\"480\" height=\"769\" \/><\/p>\n<p>This powerful combination of text and images sparks compassion and empathy in donors, encouraging them to follow through with their intention to give.<\/p>\n<h4>3. Connect donation amounts to specific impacts.<\/h4>\n<p>Connect specific donation amounts to different <a href=\"https:\/\/www.qgiv.com\/blog\/show-visual-impact-on-online-donation-forms\/\" target=\"_blank\" rel=\"noopener\">impacts<\/a> that donors can make. This helps donors visualize how their donations actually make a difference. Plus, donors may feel encouraged to give more when they see the additional benefits they can bring to your organization\u2019s work with a higher donation amount.<\/p>\n<p>Take a look at a real-world example of this on the <a href=\"https:\/\/www.thenashvillefoodproject.org\/give-money\" target=\"_blank\" rel=\"noopener\">Nashville Food Project\u2019s online donation form<\/a>. The form lists four suggested donation amounts and how the organization uses those gifts:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-75963\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/06\/Donation-Page_Nashville-Food-Project.png\" alt=\"This Nashville Food Project donation page connects specific donation amounts with real impact.\" width=\"531\" height=\"528\" \/><\/p>\n<p>These examples are powerful because they\u2019re specific and descriptive. The donation page tells donors exactly how their support will fuel the organization\u2019s mission and also provides an opportunity to review community impact reports to learn more about how donations are used.<\/p>\n<h4>4. Brand your donation page to your nonprofit.<\/h4>\n<p>Your nonprofit likely put a significant amount of time and effort into <a href=\"https:\/\/gettingattention.org\/nonprofit-branding-strategy\/\" target=\"_blank\" rel=\"noopener\">developing your branding strategy<\/a>. You chose your logo, colors, and fonts deliberately to reflect your organization\u2019s mission and values. Then, you incorporated your branding throughout your marketing materials, such as your website, social media, and direct mail.<\/p>\n<p>Similarly, your online donation page should also be fully branded to your organization. A branded donation page reassures donors that they\u2019re giving to the right organization. Plus, it helps spread brand awareness and recognition.<\/p>\n<p>Include the following brand elements on your donation page:<\/p>\n<ul>\n<li>Logo<\/li>\n<li>Colors<\/li>\n<li>Font<\/li>\n<li>Tone<\/li>\n<li>Message<\/li>\n<\/ul>\n<p>For example, the Habitat for Humanity online donation page is branded with the organization\u2019s logo, colors, and imagery:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-102150\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/07\/donation-page_habitat-1.jpg\" alt=\"This image shows the Habitat for Humanity online donation form with the organization\u2019s unique branding. \" width=\"800\" height=\"615\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/07\/donation-page_habitat-1.jpg 800w, https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/07\/donation-page_habitat-1-768x590.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>While visual branding makes your forms easier to recognize, you should also include your organization\u2019s voice on your forms. Include your mission statement on <a href=\"https:\/\/www.qgiv.com\/blog\/donation-pages\/\" target=\"_blank\" rel=\"noopener\">your donation page<\/a> to inform people exactly what your nonprofit does to help the community. Tell your potential donors how their gift can make a difference in your efforts.<\/p>\n<h4>5. Only ask for necessary information.<\/h4>\n<p>Keeping your donation form simple and short allows donors to fill out the form as quickly and easily as possible.<\/p>\n<p>Only ask for necessary information such as:<\/p>\n<ul>\n<li>Names<\/li>\n<li>Donation amount<\/li>\n<li>Contact information (to follow up later and thank donors for their gifts)<\/li>\n<li>Payment details<\/li>\n<\/ul>\n<p>This information is all you will need to process donors\u2019 gifts and connect with them later to show appreciation and offer more ways to engage with your organization. Only collecting necessary information can also help keep your CRM less cluttered, making it easier to access important donor information.<\/p>\n<h4>6. Make your donation form mobile responsive.<\/h4>\n<p>Mobile users make up a growing number of online donation transactions, as well as <a href=\"https:\/\/mrbenchmarks.com\/#tasting-menu\" target=\"_blank\" rel=\"noopener\">57% of nonprofit website traffic<\/a>. <a href=\"https:\/\/www.qgiv.com\/blog\/mobile-friendly-donation-pages\/\" target=\"_blank\" rel=\"noopener\">Mobile-friendly pages<\/a> also help your SEO results, making your donation pages easier for your donors to find online.<\/p>\n<p>Look at your donation form in the mobile view to ensure there aren\u2019t any formatting errors that could disrupt the mobile experience. Ask these questions as you review the page:<\/p>\n<ul>\n<li>Are the images clear and fully visible on the page?<\/li>\n<li>Is the text large enough to be read on mobile devices?<\/li>\n<li>Are the form fields easy to click on in the mobile view?<\/li>\n<li>Does the page load quickly (in three seconds or less)?<\/li>\n<\/ul>\n<p>If you answered no to any of these questions, review and edit your donation page in the mobile view of your content management system.<\/p>\n<h4>7. Ensure your donation page is accessible.<\/h4>\n<p>Online accessibility is the process of making websites more inclusive by ensuring that people with permanent or temporary disabilities can use them. Accessibility is essential for making the web more inclusive, but unfortunately, <a href=\"https:\/\/webaim.org\/projects\/million\/\" target=\"_blank\" rel=\"noopener\">96.3% of website homepages<\/a> have accessibility failures.<\/p>\n<p>To increase your online donation form\u2019s accessibility, design it with the <a href=\"https:\/\/www.w3.org\/WAI\/standards-guidelines\/wcag\/\" target=\"_blank\" rel=\"noopener\">Web Content Accessibility Guidelines<\/a> (WCAG) in mind. These guidelines provide clear instructions for making your site more accessible. Here are a few examples of guidelines that apply to nonprofit donation pages:<\/p>\n<ul>\n<li><strong>Ensure there\u2019s sufficient color contrast between the background and foreground text. <\/strong>Color contrast is the difference in brightness between the background and text. The text should be distinct enough to be easily read, even by individuals who have visual impairments.<\/li>\n<li><strong>Avoid any flashing or strobing elements.<\/strong> These can create a negative user experience and even cause seizures.<\/li>\n<li><strong>Include alternative text for images and captions for videos. <\/strong>Alternative text is metadata you can add to each image that describes the image in detail. This ensures that screen readers and search engines can interpret images.<\/li>\n<li><strong>Label form fields using descriptive text that isn\u2019t inside the fields themselves.<\/strong> This ensures that these descriptions can be read by screen readers and other assistive technologies.<\/li>\n<\/ul>\n<p>By making your online donation form accessible, you ensure that anyone who wants to donate can do so without barriers. This can support your organization\u2019s wider goals of making all of your opportunities, from donating to volunteering, more accessible for all community members.<\/p>\n<h4>8. Use A\/B testing to assess different versions of your form.<\/h4>\n<p>Use A\/B testing to assess how your audience responds to different donation page designs. A\/B testing is the process of designing two different versions of your giving form and using website analytics to determine which page had a higher conversion rate.<\/p>\n<p>Consider using different images, suggested donation amounts, and page formats (multipage vs. single page) to determine which options your audience responds best to.<\/p>\n<p>For example, here\u2019s what an A\/B image test might look like:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-132230 size-full\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/Donation-Page-AB-Test.png\" alt=\"This is an example of an A\/B donation page test.\" width=\"775\" height=\"590\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/Donation-Page-AB-Test.png 775w, https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/Donation-Page-AB-Test-768x585.png 768w\" sizes=\"(max-width: 775px) 100vw, 775px\" \/><\/p>\n<p>Make sure to just change one page element at a time when conducting A\/B tests. This allows you to pinpoint which changes make a difference.<\/p>\n<h4>9. Pay attention to aesthetics.<\/h4>\n<p>Don\u2019t underestimate the power of a clean, engaging, stylish page design. An aesthetically pleasing donation page can enhance your brand image and provide a better giving experience. Studies have even shown that <a href=\"https:\/\/www.searchenginejournal.com\/81-of-people-think-less-of-a-business-if-its-website-is-outdated\/290283\/\" target=\"_blank\" rel=\"noopener\">81% of people<\/a> think less of a brand with an outdated website.<\/p>\n<p>Consider incorporating evergreen design trends that make your page timeless. Elements like lots of white space, strong color contrast, and large buttons will always be in style because they\u2019re both streamlined and user-friendly. Adding these elements will ensure that you don\u2019t need to constantly update your giving form to keep up with fleeting trends.<\/p>\n<h4>10. Optimize your submit button.<\/h4>\n<p>The submit button is the most important call to action (CTA) on your online donation form. It\u2019s the final button donors will click to submit their gift. It should stand out on the page and make it clear that by clicking the button, donors will send their funds to your organization.<\/p>\n<p>Play with the wording and formatting of your submit button. For example, you might try different phrases, such as \u201cGive Now,\u201d \u201cSubmit,\u201d or \u201cDonate Now.\u201d Conduct A\/B testing to see if one type of wording leads to greater conversions.<\/p>\n<p>You can also try different font styles or button colors to see which option leads to the greatest audience interaction.<\/p>\n<p><a href=\"\/guide\/buyers-guide-to-donor-management-software\/\"><img decoding=\"async\" class=\"aligncenter wp-image-132231 size-full\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/Donation-Page-Middle-CTA.png\" alt=\"Don\u2019t start your software search unprepared! Download our free buyer\u2019s guide.\" width=\"1047\" height=\"427\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/Donation-Page-Middle-CTA.png 1047w, https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/Donation-Page-Middle-CTA-768x313.png 768w\" sizes=\"(max-width: 1047px) 100vw, 1047px\" \/><\/a><\/p>\n<h4>11. Use compelling imagery.<\/h4>\n<p>Humans are visual creatures\u2014we\u2019re drawn to images, especially ones that feature other humans.\u00a0Our brains can interpret visual information very quickly, making photos a useful tool to incorporate into your online donation page. Research shows that photos of people are particularly memorable, with an <a href=\"https:\/\/www.skyword.com\/contentstandard\/how-the-give-your-content-marketing-a-visual-identity-with-the-right-imagery\/\/\" target=\"_blank\" rel=\"noopener\">average memorability score of 82 percent<\/a>, compared to photos of nature at 61 percent.<\/p>\n<p>Choose just one compelling hero image to include in your giving form to remind donors who they will help through their gifts. For example, <a href=\"https:\/\/www.covenanthouse.org\/donation-options\/donate-now\" target=\"_blank\" rel=\"noopener\">the Covenant House donation page<\/a> includes an image representing the young people that the organization supports:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-102157\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/07\/donation-page_convenant.png\" alt=\"This image shows the compelling image on the Covenant House donation page. \" width=\"772\" height=\"864\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/07\/donation-page_convenant.png 772w, https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/07\/donation-page_convenant-768x860.png 768w\" sizes=\"(max-width: 772px) 100vw, 772px\" \/><\/p>\n<p>Including just one image keeps the main focus on the giving process while giving donors an inspirational reminder of what their gifts can accomplish. The goal is to create an emotional response to your cause without overwhelming your donors.<\/p>\n<h4>12. Include a fundraising thermometer<\/h4>\n<p>People are more likely to give if they feel the need for funds is time-sensitive. One way to encourage this sense of urgency is a <a href=\"https:\/\/www.qgiv.com\/blog\/why-fundraising-thermometer-works\/\" target=\"_blank\" rel=\"noopener\">fundraising thermometer<\/a>, which helps your donors see how much more you need to raise for your campaign.<\/p>\n<p>Including a fundraising thermometer on your nonprofit donation page\u00a0increases your donors\u2019 excitement and lets them visualize how much they can help your campaign progress. You can also embed your thermometer on different web pages to share your progress with more of your supporters.<\/p>\n<p>Use a tool like <a href=\"\/template\/fundraising-thermometer-generator\/\">Bloomerang&#8217;s free fundraising thermometer generator<\/a> to develop a visual quickly and easily.<\/p>\n<\/div>\n<div id=\"process\">\n<h3>Simple giving process<\/h3>\n<p>Your donation page should be streamlined, allowing supporters to complete the form as quickly as possible. Your form should also make it easy for supporters to maximize their giving if they want to. Use these tips to simplify the giving process:<\/p>\n<h4>13. Offer suggested giving amounts.<\/h4>\n<p><a href=\"\/blog\/upgrade-nonprofit-donors-using-suggested-donations\/\" rel=\"noopener\">Suggested donations<\/a> are the giving amounts that you highlight on your donation form to give supporters an idea of the types of donations that will help your organization the most.<\/p>\n<p>Offer a range of suggested donation amounts on your giving page. Base the lowest amount on your median donation amount to eliminate outliers, and set the other numbers at increasing intervals. For example, you might offer a suggested donation range of $25, $50, $100, and $200.<\/p>\n<p>You can also use A\/B testing here to determine the giving amounts that result in the most donations. For instance, you might run an experiment by setting two different suggested giving ranges and evaluating which range leads to a higher donation total. You might also try arranging your suggested donations from low to high and high to low to determine which arrangement yields more donations.<\/p>\n<h4>14. Use social proof.<\/h4>\n<p>Social proof is the social-psychological idea that people imitate the behavior of others to conform to the \u201cright action\u201d in any given situation.<\/p>\n<p>You can subtly incorporate social proof into your giving process to encourage donors to give in specific amounts.<\/p>\n<p>Check out how the <a href=\"https:\/\/www.care.org\/\" target=\"_blank\" rel=\"noopener\">CARE<\/a> online donation form highlights the most popular donation amount within their donation suggestions:<img decoding=\"async\" class=\"aligncenter size-full wp-image-75969\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/06\/Donation-Page_CARE.png\" alt=\"The CARE online donation form highlights their most popular donation amount: \" width=\"534\" height=\"196\" \/><\/p>\n<p>This strategy works because of social proof\u2014the social-psychological idea that people imitate the behaviors of others to conform to the \u201cright action\u201d in any given situation. Giving suggestions make donors feel more comfortable with their donation choice.<\/p>\n<p>Highlighting your most common donation amount can make your donors\u2019 giving decisions even simpler.<\/p>\n<h4>15. Spotlight matching gifts.<\/h4>\n<p>Highlighting <a href=\"https:\/\/www.qgiv.com\/blog\/matching-gift-forms\/\" target=\"_blank\" rel=\"noopener\">matching gifts<\/a> on your donation page can be a great way to maximize supporters\u2019 donations. Businesses with these programs match donations that their employees make to nonprofits and other charitable organizations. Companies usually match at a 1:1 ratio, but some match at a 2:1 or even 3:1 basis.<\/p>\n<p>Help donors research their matching gift eligibility by <a href=\"https:\/\/360matchpro.com\/matching-gift-database\/\" target=\"_blank\" rel=\"noopener\">incorporating a matching gift database<\/a> within your donation process. Embed the database in your giving form, donation confirmation page, or a dedicated matching gift page on your website.<\/p>\n<p>When donors access the database, they\u2019ll research their company\u2019s name to see if their employer offers matching gifts. They\u2019ll be able to review the program\u2019s guidelines, such as the minimum and maximum donation amounts, the match ratio, and employee eligibility rules.<\/p>\n<p>Then, donors will view the next steps for how to apply for a match, such as the forms they\u2019ll need to fill out. After they\u2019ve completed these steps, your organization will benefit from the additional funding that matches will bring in.<\/p>\n<p>You can make the process even simpler by using a matching gift tool that offers <a href=\"https:\/\/doublethedonation.com\/matching-gift-auto-submission\/\" target=\"_blank\" rel=\"noopener\">autosubmission<\/a>. Rather than navigating to their companies\u2019 gift-matching portals (which adds time and complexity to the process), donors just need to submit their company emails. The matching gift platform will automatically process the request.<\/p>\n<h4>16. Offer multiple payment options.<\/h4>\n<p>These days, there are multiple payment options for all types of online transactions, from paying bills to shopping online. Your online donation form should be no different.<\/p>\n<p>Depending on your donation page integration capabilities, you might offer payment options such as:<\/p>\n<ul>\n<li>Credit\/debit card<\/li>\n<li>PayPal<\/li>\n<li>Venmo<\/li>\n<li>Apple Pay<\/li>\n<li>Google Pay<\/li>\n<li>Bank transfer<\/li>\n<\/ul>\n<p>Some of these options may even influence donors to give more. For example, if a donor happens to have $50 in their Venmo balance, they might consider donating the entire amount rather than their initial choice of $30.<\/p>\n<p>Offering a variety of payment options appeals to a wider range of donor payment preferences and helps make the donation process more convenient.<\/p>\n<p><a href=\"\/learn\/demo-live\/\"><img decoding=\"async\" class=\"aligncenter wp-image-132234 size-full\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/Donation-Page-Skinny-CTA.png\" alt=\"See how Bloomerang's online giving tools make it easy to accept and process donations. Request a live demo here.\" width=\"1047\" height=\"200\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/Donation-Page-Skinny-CTA.png 1047w, https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/Donation-Page-Skinny-CTA-768x147.png 768w\" sizes=\"(max-width: 1047px) 100vw, 1047px\" \/><\/a><\/p>\n<h4>17. Eliminate distractions.<\/h4>\n<p>As mentioned, your donation page should be simple and streamlined to keep donors\u2019 focus on giving. Avoid unnecessary distractions like:<\/p>\n<ul>\n<li>Pop up messages<\/li>\n<li>GIFs or flashing elements<\/li>\n<li>Unneeded form fields with irrelevant questions<\/li>\n<li>Auto-playing videos<\/li>\n<\/ul>\n<p>These elements can distract donors from their intention to give and lead to a negative user experience.<\/p>\n<h4>18. Make it easy to become a recurring donor.<\/h4>\n<p>Provide an option for donors to turn their one-time gifts into <a href=\"https:\/\/www.qgiv.com\/blog\/recurring-donation-calls-to-action\/\" target=\"_blank\" rel=\"noopener\">recurring donations<\/a> on your donation page. This can be as simple as including a check box that says \u201cTurn my one-time gift into a monthly donation.\u201d For example, look at how the <a href=\"https:\/\/www.michaeljfox.org\/donate\" target=\"_blank\" rel=\"noopener\">Michael J. Fox Foundation giving form<\/a> prompts donors to make monthly gifts:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-75987\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/06\/Donation-Page_MichaelJFox.png\" alt=\"This is an example of how the Michael J. Fox online donation page prompts donors to make a monthly gift.\" width=\"750\" height=\"316\" \/><\/p>\n<p>Offer a brief description of <a href=\"\/blog\/monthly-giving\/\" rel=\"noopener\">your monthly giving program<\/a> and how it helps your organization. For instance, you might describe how your monthly giving program provides a reliable fundraising source in case your organization has to quickly respond to unexpected challenges. Also, describe any benefits monthly donors receive, such as free merchandise, early event registration, or exclusive publications.<\/p>\n<p>It can be helpful to distinguish your monthly giving program from other fundraising efforts by giving it a unique name. For example, Doctors Without Borders calls its monthly donors \u201c<a href=\"https:\/\/www.doctorswithoutborders.org\/get-involved\/ways-to-give\/become-monthly-donor\" target=\"_blank\" rel=\"noopener\">Field Partners<\/a>.\u201d This title makes monthly donors feel like true partners in working toward the Doctors Without Borders mission. To choose your monthly giving program\u2019s name, consider how you can convey its fundraising purpose clearly and concisely through a unique name.<\/p>\n<h4>19. Enhance page performance.<\/h4>\n<p>Load speed has a major impact on your donation page\u2019s conversion rate. The likelihood that someone will bounce from your donation page <a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/website-load-time-statistics\/\" target=\"_blank\" rel=\"noopener\">increases by 32%<\/a> when page load time goes from one to three seconds.<\/p>\n<p>To ensure faster load speeds, enhance your donation page performance with the following tips:<\/p>\n<ul>\n<li>Compress and optimize images.<\/li>\n<li>Optimize your code by reducing unused or unneeded characters.<\/li>\n<li>Enable browser caching to improve load speeds on follow-up visits.<\/li>\n<\/ul>\n<p>Run your donation page through a testing tool like <a href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noopener\">PageSpeed Insights<\/a> to understand how it\u2019s performing and identify necessary improvements.<\/p>\n<\/div>\n<div id=\"payment\">\n<h3>Secure payment tools<\/h3>\n<p>Your <a href=\"\/blog\/nonprofit-credit-card-processing\/\">payment processing tool<\/a> is the platform you use to process donors\u2019 gifts. A secure, reliable payment gateway enhances donors\u2019 trust in your nonprofit. Enhance your donation page security with these tips:<\/p>\n<h4>20. Let donors know what you need their information for.<\/h4>\n<p>It\u2019s important to give donors agency throughout the giving process. When they know why your organization needs their data and what you\u2019ll do with the information, they\u2019ll feel more comfortable trusting your nonprofit with that data.<\/p>\n<p>For example, check out how the <a href=\"https:\/\/give.girlswhocode.com\/give\/77372\/#!\/donation\/checkout\" target=\"_blank\" rel=\"noopener\">Girls Who Code donation form<\/a> keeps donors informed about how the organization uses email information:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-102159\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/07\/donation-page_gwc.png\" alt=\"This image shows the Girls Who Code donation page with details about how the organization uses email address information. \" width=\"828\" height=\"315\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/07\/donation-page_gwc.png 828w, https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/07\/donation-page_gwc-768x292.png 768w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/p>\n<p>The form lets donors know that the organization will use email information to send donors a donation receipt. It also allows donors to opt in or out from receiving future communications.<\/p>\n<h4>21. Embed your giving page into your website.<\/h4>\n<p>Avoid sending supporters to an unfamiliar third-party website to submit their donations by <a href=\"https:\/\/www.qgiv.com\/blog\/donation-form-widget\/\" target=\"_blank\" rel=\"noopener\">embedding your giving form<\/a> directly into your website. This ensures that there are fewer steps involved from when a supporter decides to donate and actually completes the transaction.<\/p>\n<p>Plus, when your online donation form is fully branded to your organization and integrated into your website, supporters will feel more comfortable giving you their sensitive payment information.<\/p>\n<h4>22. Use a secure payment processor.<\/h4>\n<p>A payment processor is a digital system for managing financial transactions, such as online donations. It should be easy to use, secure, and fully integrated with other tools, such as your CRM.<\/p>\n<p>With a <a href=\"\/product\/bloomerang-payments\/\" rel=\"noopener\">robust payment processor like Bloomerang Payments<\/a>, you can benefit from features like:<\/p>\n<ul>\n<li>Daily deposits to your organization\u2019s bank account<\/li>\n<li>Simple setup<\/li>\n<li>Integration with your CRM<\/li>\n<li>PCI compliance<\/li>\n<li>An option to let donors cover processing fees<\/li>\n<li>Real-time payment tracking<\/li>\n<\/ul>\n<p>With these tools, you can track donations and access donor information. Store this information in your CRM to follow up with donors and offer them additional ways to engage.<\/p>\n<\/div>\n<div id=\"donor\">\n<h3>Donor-friendly content<\/h3>\n<p>Donors are the end-users of your online donation page, meaning you should design the form with their preferences and interests in mind. Here are a few strategies for incorporating donor-friendly content into your donation page:<\/p>\n<h4>23. Provide information about donor portals.<\/h4>\n<p>If you\u2019re still deciding on a new online fundraising platform to invest in, look for a solution that allows donors to create their own accounts in a <a href=\"\/blog\/empower-donors-with-a-personalized-portal\/\" rel=\"noopener\">donor portal<\/a>. With a donor portal, donors can manage their recurring giving, update their payment information, and view their donation history.<\/p>\n<p>Donor portals give supporters more control over how they support your organization. These portals can also save your staff time since they won\u2019t have to spend time updating donor information themselves.<\/p>\n<p>Use your donation confirmation page or follow-up emails to describe the benefits of creating a donor account and provide instructions on how to do so. You can also allow donors to save their information after inputting it into your giving page to automatically create their accounts. This allows you to get donors into the system right after they make an online contribution.<\/p>\n<h4>24. Optimize your donation confirmation page.<\/h4>\n<p>The donation confirmation page is your organization\u2019s opportunity to start building long-term relationships with donors, so you should use it to offer supporters additional ways to connect with your nonprofit.<\/p>\n<p>Ensure your confirmation page includes:<\/p>\n<ul>\n<li>A heartfelt thank-you message<\/li>\n<li>Social sharing buttons<\/li>\n<li>Additional ways to get involved, such as by signing up for your email newsletter or checking out your event calendar<\/li>\n<\/ul>\n<p>Here\u2019s an example of what your confirmation page could look like:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-132235 size-full\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/Donation-Page-Confirmation.png\" alt=\"This is an example of a donation confirmation page, with a thank you message, social sharing buttons, and opportunities to check out events. \" width=\"1050\" height=\"1250\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/Donation-Page-Confirmation.png 1050w, https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/Donation-Page-Confirmation-768x914.png 768w\" sizes=\"(max-width: 1050px) 100vw, 1050px\" \/><\/p>\n<p>Remember, your confirmation page shouldn\u2019t be the only place you thank donors\u2014you should also send a follow-up email with a longer thank-you message that describes the impact of donors\u2019 gifts, as well as a donation receipt. However, this page represents a crucial first step in the long-term donor stewardship process, so it should be considered an essential element of your online donation process.<\/p>\n<h4>25. Use your donation page to collect donor data.<\/h4>\n<p>When you use a robust online donation platform (like <a href=\"\/giving-platform\/\" rel=\"noopener\">Bloomerang Giving Platform <\/a>) to manage your online donation process, you can collect donor information from your giving form and automatically transfer it to your CRM. Then, you can follow up with donors using personalized thank-you messages that include donors\u2019 names and specific donation amounts.<\/p>\n<p>Here\u2019s the information you can <a href=\"\/blog\/nonprofit-crm\/\" rel=\"noopener\">store in your CRM<\/a> for future reference:<\/p>\n<ul>\n<li>Donors\u2019 preferred names and titles<\/li>\n<li>Donors\u2019 specific donation amounts<\/li>\n<li>Donors\u2019 payment information (to have on hand if supporters want to make another donation or if there are any issues processing their donations)<\/li>\n<\/ul>\n<p>By storing this information, you can follow up with donors and continue stewarding them after they give online. This can lead to more donations from these supporters in the future.<\/p>\n<h4>26. Customize your form field options<\/h4>\n<p>Find a donation page tool that allows you to create customized fields for your donors, but keep your form as simple as possible. Offer custom fields for tribute or <a href=\"https:\/\/kindful.com\/nonprofit-glossary\/in-memory-memorial-gift\/\" target=\"_blank\" rel=\"noopener\">memorial donations<\/a> to be made in someone\u2019s name or create fields for additional details you may need to collect from your donors, such as volunteer options. For example, here&#8217;s an example of a memorial giving option on the <a href=\"https:\/\/humanebroward.com\/donate\/\" target=\"_blank\" rel=\"noopener\">Humane Society of Broward County<\/a> giving page:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-108739\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/donation-page_broward-county.jpg\" alt=\"Donation page for the Humane Society of Broward County\" width=\"536\" height=\"828\" \/>To keep your donation pages simple while asking for extra information, use conditional logic. With conditional logic, some fields will stay hidden unless a donor answers a different field to provide more information. For example, if your donor chooses to hear about volunteer opportunities, you can add a conditional logic field to ask for their phone number or other details.<\/p>\n<p>Another way to add custom fields while keeping forms easy to fill out is to use\u00a0<a href=\"https:\/\/www.qgiv.com\/blog\/are-multistep-or-single-step-donation-forms-better-for-nonprofits\/\" target=\"_blank\" rel=\"noopener\">multi-step forms.<\/a>\u00a0Multi-step forms allow you to ask for information in chunks rather than in one long form, which makes the form feel less complicated for your donors to go through while still being able to collect extra information.<\/p>\n<h4>27. Allow donors to choose where their donation goes<\/h4>\n<p>Your donors want to know where their money is going and how their generosity helps to further your cause. Give your donors the option to choose a specific project within your organization that they want their gift to go toward within your donation page. This ensures your donors\u2019 gifts help the projects most important to them.<\/p>\n<p>With a multi-restriction system, you can give your donors the option of picking further sub-restrictions within the project they decide to support. For example, if your organization works in different locations, your donors can choose which area receives the funds for the project they decide to support.<\/p>\n<\/div>\n<div id=\"sharing\">\n<h3>Easy sharing options<\/h3>\n<p>After designing an optimized online donation form, your work is not done. You\u2019ll also need to find creative ways to promote the form to a wider audience. Try these promotional strategies to increase awareness and engagement with your donation page:<\/p>\n<h4>28. Promote your donation page using Google Ads.<\/h4>\n<p>Google Ads are the sponsored search results that appear at the top of the page for certain search terms.<\/p>\n<p>For example, take a look at this sponsored ad from the ASPCA that appears when you search \u201cdonate to animal shelter\u201d:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-102163\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/07\/donation-page_google-ads.jpg\" alt=\"This image shows a breakdown of what a donation page Google Ad looks like on a search engine results page. \" width=\"850\" height=\"442\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/07\/donation-page_google-ads.jpg 850w, https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/07\/donation-page_google-ads-768x399.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p>Promoting your donation page via Google Ads is an effective way to reach an audience of people searching for terms relevant to your nonprofit\u2019s mission.<\/p>\n<p>As a nonprofit, you may also be <a href=\"https:\/\/gettingattention.org\/google-ad-grants\/\" target=\"_blank\" rel=\"noopener\">eligible for the Google Ad Grant<\/a>, which offers $10,000 per month in free Google advertising to qualifying organizations. Eligible organizations must hold 501(c)(3) status, have a functioning website with valuable content, and agree to the program\u2019s requirements.<\/p>\n<p><a href=\"https:\/\/gettingattention.org\/how-to-optimize-a-google-grant-account\/\" target=\"_blank\" rel=\"noopener\">Optimize your Google Ad strategy<\/a> by choosing high-volume, relevant keywords to target, creating compelling content for your ads, and tracking your conversion rate and click-through rate to assess your progress.<\/p>\n<h4>29. Optimize your website\u2019s CTAs.<\/h4>\n<p>Include call-to-action (CTA) buttons on your homepage, blog posts, about page, and event pages that lead users to your online donation form.<\/p>\n<p>Ensure these buttons are bold, with contrasting colors and compelling text urging website visitors to \u201cGIVE NOW\u201d or \u201cDONATE.\u201d<\/p>\n<p>Take a look at this effective example from the <a href=\"https:\/\/freedomservicedogs.org\/#\" target=\"_blank\" rel=\"noopener\">Freedom Service Dogs of America<\/a> website:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-108751\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/donation-page_freedom-1.png\" alt=\"Screenshot of the Freedom Service Dogs of America homepage\" width=\"985\" height=\"256\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/donation-page_freedom-1.png 985w, https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/donation-page_freedom-1-768x200.png 768w\" sizes=\"(max-width: 985px) 100vw, 985px\" \/><\/p>\n<p>The large, red &#8220;DONATE&#8221; button stands out against the white background and smaller main menu items at the top of the page.<\/p>\n<h4>30. Share your donation form on all marketing platforms.<\/h4>\n<p>The more platforms you use to share your donation page, the more potential donors you can reach. Promote your digital donation form by:<\/p>\n<ul>\n<li>Including a link to it in your social media bios<\/li>\n<li>Incorporating the link into your social media posts<\/li>\n<li>Sharing the link in your email outreach<\/li>\n<li>Adding a QR code to your direct mail that leads to the form<\/li>\n<\/ul>\n<p>This gives donors plenty of ways to connect, whether they\u2019re using their mobile device or laptop or checking the mail.<\/p>\n<h4>31. Include social sharing options.<\/h4>\n<p>Incorporate social media sharing buttons that make it easy for supporters to share the page with their networks. For instance, as mentioned, your donation confirmation page should offer social media buttons so donors can share their donations with their family members and friends online.<\/p>\n<p>Incentivize donors to share your donation link by commenting on their posts to thank them or entering their names into a prize drawing.<\/p>\n<h4>32. Incorporate your donation page into fundraising campaigns.<\/h4>\n<p>In addition to promoting your giving form in day-to-day social media posts, emails, and letters, you can also include it in specific fundraising campaigns to drive revenue.<\/p>\n<p>Link to the form throughout fundraising initiatives such as:<\/p>\n<ul>\n<li>Giving days (like <a href=\"\/blog\/givingtuesday\/\">Giving Tuesday<\/a>)<\/li>\n<li>Virtual or in-person fundraising events<\/li>\n<li>Crowdfunding campaigns<\/li>\n<\/ul>\n<p>You should also encourage supporters to share your donation page link when you\u2019re hosting an online campaign, such as a peer-to-peer fundraising campaign or social media video challenge.<\/p>\n<h4>33. Follow up with donors after they give.<\/h4>\n<p>After a donor gives for the first time via your online donation page, use their contact information to start forming long-term relationships with them.<\/p>\n<p>Keep donors engaged by:<\/p>\n<ul>\n<li>Sending a <a href=\"https:\/\/www.qgiv.com\/blog\/email-welcome-series-with-templates\/\" target=\"_blank\" rel=\"noopener\">welcome email series<\/a> to introduce them to your nonprofit<\/li>\n<li>Inviting donors to participate in upcoming events or volunteer opportunities<\/li>\n<li>Showing donors the impact of their gifts by sharing statistics or testimonials from community members<\/li>\n<\/ul>\n<p><a href=\"\/blog\/donor-stewardship\/\">Stewarding new donors<\/a> is an essential part of retaining them for the long haul. Personalize your messages to new donors using their names and referencing their past interactions or donation amounts. This shows donors that your nonprofit sees them as individuals.<\/p>\n<h2>How can nonprofits set up a donation page?<\/h2>\n<p>Now that you&#8217;ve reviewed essential best practices to keep in mind for building your donation page, you\u2019re ready to start designing the form. But how can you turn your plans into reality?<\/p>\n<p>Setting up your donation page first requires investing in an online donation platform that enables you to create an unlimited number of fundraising forms with the help of a user-friendly interface. We recommend <a href=\"\/fundraising\/\" rel=\"noopener\">Bloomerang Fundraising (formerly Qgiv)<\/a>, a powerful platform that combines the best of donor management and fundraising tools into one intuitive system.<\/p>\n<p>Follow these steps to use Bloomerang Fundraising (formerly Qgiv) to design your compelling donation page:<\/p>\n<h3>Step 1: Determine whether you want your form to be a single-page or multi-step form.<\/h3>\n<p>Bloomerang Fundraising enables both styles\u2014either option can work based on your preferences.<\/p>\n<h3>Step 2: Choose your suggested donation amounts.<\/h3>\n<p>Use the best practices above, such as basing suggestions around your median donation amount, to set reasonable suggestions on your giving form.<\/p>\n<p><strong><img decoding=\"async\" class=\"aligncenter size-full wp-image-114970\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/donation-page_suggested.png\" alt=\"Suggested donation amounts of $25, $50, $100, and $250 on a donation form\" width=\"649\" height=\"385\" \/><\/strong><\/p>\n<h3>Step 3: Select recurring giving frequencies.<\/h3>\n<p>Bloomerang Fundraising (formerly Qgiv) enables giving frequencies of weekly, every other week, monthly, quarterly, semiannually, and annually. You can choose to offer all of these options or just a few.<\/p>\n<p><strong><img decoding=\"async\" class=\"aligncenter size-full wp-image-114971\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/donation-page_frequency.png\" alt=\"Giving frequencies on a donation page\" width=\"738\" height=\"862\" \/><\/strong><\/p>\n<h3>Step 4: Brand the page to your nonprofit.<\/h3>\n<p>Add your logo, brand colors, and a background or header image.<\/p>\n<p><strong><img decoding=\"async\" class=\"aligncenter size-full wp-image-114972\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/donation-page_brand.png\" alt=\"A donation page branded to Swan Hospital\" width=\"1153\" height=\"652\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/donation-page_brand.png 1153w, https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/donation-page_brand-768x434.png 768w\" sizes=\"(max-width: 1153px) 100vw, 1153px\" \/><\/strong><\/p>\n<h3>Step 5: Add custom and conditional fields.<\/h3>\n<p>You can add custom fields to the second step of the form (called \u201cdonor details\u201d) or the third step (called \u201cadditional details\u201d). We recommend including just one or two custom fields to keep the form streamlined. Choose from multiple field types including free-form responses, checkboxes, drop-downs, and multiple selection. Ask supporters anything you want to know about, whether their interest in volunteering, their T-shirt size, or their dietary restrictions.<\/p>\n<p><strong><img decoding=\"async\" class=\"aligncenter size-full wp-image-114974\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/donation-page_conditional.png\" alt=\"An example of a conditional field inquiring about volunteer interest\" width=\"661\" height=\"754\" \/><\/strong><\/p>\n<h3>Step 6: Add images to different donation amounts.<\/h3>\n<p>Show donors the true impact of their gifts by adding real photos that illustrate the positive effects of giving at different levels. For example, you could show an image of one child being helped for your lowest donation amount and a photo of a group of children for your highest suggestion.<\/p>\n<p><strong><img decoding=\"async\" class=\"aligncenter size-full wp-image-114975\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/donation-page_impact.png\" alt=\"A $25 donation amount with an image of a woman holding a bag of groceries\" width=\"579\" height=\"499\" \/><\/strong><\/p>\n<h3>Step 7: Optimize your donation confirmation page and receipts.<\/h3>\n<p>Make your confirmation page more engaging by adding images, a video, and social sharing widgets.<\/p>\n<p><strong><img decoding=\"async\" class=\"aligncenter size-full wp-image-114976\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/donation-page_confirmation-page.png\" alt=\"A confirmation page editor\u00a0\" width=\"802\" height=\"846\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/donation-page_confirmation-page.png 802w, https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/donation-page_confirmation-page-768x810.png 768w\" sizes=\"(max-width: 802px) 100vw, 802px\" \/><\/strong><\/p>\n<p>Customize your email receipts by adding images, incorporating your branding, and featuring a unique, compelling subject line. You can also use tags to automatically input donor information like their names and gift amounts.<\/p>\n<p><strong><img decoding=\"async\" class=\"aligncenter size-full wp-image-114977\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/donation-page_receipt.png\" alt=\"An email editor with a draft of a donation receipt\" width=\"931\" height=\"532\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/donation-page_receipt.png 931w, https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/donation-page_receipt-768x439.png 768w\" sizes=\"(max-width: 931px) 100vw, 931px\" \/><\/strong><\/p>\n<h3>Step 8: Embed your donation form into your website.<\/h3>\n<p>Bloomerang Fundraising (formerly Qgiv) users who embed their donation forms into their websites see a 2.4x increase in overall donation conversion rates, one-time donation conversion rates, and recurring donation conversion rates.<\/p>\n<p><strong><img decoding=\"async\" class=\"aligncenter size-full wp-image-114978\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/donation-page_embed.png\" alt=\"A donation page embedded into a nonprofit website\" width=\"1797\" height=\"916\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/donation-page_embed.png 1797w, https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/donation-page_embed-768x391.png 768w, https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/donation-page_embed-1536x783.png 1536w, https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/donation-page_embed-1568x799.png 1568w\" sizes=\"(max-width: 1797px) 100vw, 1797px\" \/><\/strong><\/p>\n<p><strong><a href=\"\/learn\/demo-live\/\"><img decoding=\"async\" class=\"aligncenter wp-image-132240 size-full\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/Donation-Page-Large-CTA.png\" alt=\"Try the fundraising software that puts donor relationships first. Bloomerang helps build dynamic donation pages that drive fundraising results. Schedule a demo.\" width=\"1536\" height=\"556\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/Donation-Page-Large-CTA.png 1536w, https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/09\/Donation-Page-Large-CTA-768x278.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/a><\/strong><\/p>\n<\/div>\n<h2>Wrapping up<\/h2>\n<p>The way you design and promote your nonprofit\u2019s donation page can have a major impact on your overall online fundraising success. A strong donation page drives donations and sets the stage for future donor engagement.<\/p>\n<p>If you\u2019re looking for more tips on optimizing your online fundraising process, check out these additional resources:<\/p>\n<ul>\n<li><a href=\"\/blog\/fundraising-software\/\">The 25 Best Fundraising Software Solutions to Boost Results<\/a>. Looking for new fundraising software to support your online donation process? Review the top options that might work for your organization.<\/li>\n<li><a href=\"\/blog\/how-to-buy-fundraising-software\/\">How to Buy Fundraising Software That Lasts: Essential Guide<\/a>. How can you find the best software solutions for your nonprofit? Start with this buyer\u2019s guide to simplify the process.<\/li>\n<li><a href=\"\/blog\/upgrade-nonprofit-donors-using-suggested-donations\/\">How to Upgrade Nonprofit Donors Using Suggested Donations<\/a>. Want to learn more about how suggested donations impact online fundraising? Explore this strategy in more depth with this post.<\/li>\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/resources\/interactive-donation-forms\/\" target=\"_blank\" rel=\"noopener\">Interactive Donation Form Templates:<\/a> The layout of your donation form has a major impact on donor conversion rates. These templates will help you decide which format is right for you.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Your online donation page is your virtual fundraising hub, providing donors with a way to support your cause from anywhere, at any time. However, just because someone lands on your nonprofit\u2019s donation page doesn\u2019t mean they will make a gift. According to the M+R Benchmarks 2023 report, the average nonprofit donation page conversion rate is [&hellip;]<\/p>\n","protected":false},"author":355,"featured_media":75976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1],"tags":[],"cause":[],"article_author":[],"webinar_host":[],"topic":[353],"class_list":["post-75953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","topic-online-fundraising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to set up a nonprofit donation page: 30+ best practices<\/title>\n<meta name=\"description\" content=\"Increase online donations with these donation page best practices and examples. 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