{"id":58522,"date":"2025-06-25T16:39:15","date_gmt":"2025-06-25T20:39:15","guid":{"rendered":"https:\/\/bloomerang2dev.wpengine.com\/?p=58522"},"modified":"2025-12-16T13:36:30","modified_gmt":"2025-12-16T18:36:30","slug":"givingtuesday","status":"publish","type":"post","link":"https:\/\/bloomerang.com\/blog\/givingtuesday\/","title":{"rendered":"GivingTuesday 2025: The Ultimate Guide for Nonprofits"},"content":{"rendered":"<p>GivingTuesday is a global celebration of generosity, community, and collective positive impact. Held the Tuesday after Thanksgiving, this powerful giving movement mobilizes supporters worldwide and sparks a surge in donations right when year-end fundraising picks up.<\/p>\n<p>For nonprofit fundraising professionals like you, GivingTuesday is a prime opportunity to amplify your mission, rally your community, and finish the year strong.<\/p>\n<p>Not sure if your organization is ready to seize the moment? This guide will walk you through everything you need to confidently plan, promote, and profit from GivingTuesday. Here\u2019s what we\u2019ll cover:<\/p>\n<ul>\n<li><a href=\"#faqs\">GivingTuesday: Your FAQs answered<\/a><\/li>\n<li><a href=\"#tips\">Expert tips to make the most of your GivingTuesday campaign<\/a><\/li>\n<li><a href=\"#ideas\">15 fundraising ideas to engage supporters on GivingTuesday<\/a><\/li>\n<\/ul>\n<p><a href=\"\/giving-platform\/\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-133402\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/givingtuesday_banner-cta.png\" alt=\"We\u2019re ready to help you achieve your most ambitious fundraising goals yet. Learn About Bloomerang\u2019s Unified Giving Platform \" width=\"1570\" height=\"474\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/givingtuesday_banner-cta.png 1570w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/givingtuesday_banner-cta-768x232.png 768w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/givingtuesday_banner-cta-1536x464.png 1536w\" sizes=\"(max-width: 1570px) 100vw, 1570px\" \/><\/a><\/p>\n<div id=\"faqs\">\n<h2>GivingTuesday: Your FAQs answered<\/h2>\n<p><img decoding=\"async\" id=\"givingtuesday-fast-facts\" class=\"aligncenter size-full wp-image-133404\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/givingtuesday_fast-facts.jpg\" alt=\"GivingTuesday fast facts (explained in the sections below) \" width=\"2000\" height=\"1380\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/givingtuesday_fast-facts.jpg 2000w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/givingtuesday_fast-facts-768x530.jpg 768w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/givingtuesday_fast-facts-1536x1060.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<h3>What is GivingTuesday?<\/h3>\n<p>According to the official website, <a href=\"https:\/\/www.givingtuesday.org\/\" target=\"_blank\" rel=\"noopener\">GivingTuesday<\/a> is a \u201cglobal generosity movement unleashing the power of radical generosity.\u201d The name \u201cGivingTuesday\u201d refers to the fundraising event and the nonprofit organization that began the campaign.<\/p>\n<p>In addition to fostering a generous spirit, one reason GivingTuesday has become a popular day to give is that many donors choose to give their last donations for the tax year before the deadline to maximize tax deductions. So, GivingTuesday is a prime time for nonprofits to create a year-end campaign and hit fundraising goals.<\/p>\n<h3>Why is GivingTuesday spelled like that?<\/h3>\n<p>When GivingTuesday first began, it was a social media movement. The event name was stylized as #GivingTuesday for easy sharing across social media platforms. The basic naming structure was maintained after the event went global and multichannel. You might also see variations like Giving Tuesday or Giving-Tuesday, but the official spelling now is \u201cGivingTuesday.\u201d<\/p>\n<h3>Who can participate in GivingTuesday?<\/h3>\n<p>Any individual or charitable organization can participate in this giving initiative. Organizations in the U.S. do not have to be 501(c)(3)s as long as they clearly state that supporters\u2019 gifts will not be tax-deductible.<\/p>\n<h3>When did GivingTuesday begin?<\/h3>\n<p>The first GivingTuesday was <a href=\"https:\/\/www.fastcompany.com\/90271843\/how-giving-tuesday-became-a-worldwide-phenomenon\" target=\"_blank\" rel=\"noopener\">held in 2012<\/a>. It was founded to focus on gratitude and giving back to the community after the shopping-heavy days of Black Friday and Cyber Monday.<\/p>\n<h3>When is GivingTuesday 2025?<\/h3>\n<p>GivingTuesday 2025 is on Tuesday, December 2, 2025.<\/p>\n<p>The annual year-end fundraising campaign is always on the Tuesday after Thanksgiving. Since Thanksgiving falls on the fourth week of November, GivingTuesday is either the last Tuesday in November or the first Tuesday in December, depending on the year.<\/p>\n<h3>What are the predictions for GivingTuesday 2025?<\/h3>\n<p>GivingTuesday 2025 is expected to build on the record-breaking momentum of previous years, with projections indicating another substantial increase in donations, potentially surpassing $4 billion in the U.S. alone.<\/p>\n<p>This growth is fueled by expanding participation from both individual donors and corporate partners, as well as enhanced digital fundraising tools that make giving easier and more engaging.<\/p>\n<p>However, economic uncertainties, inflation concerns, and shifting philanthropic priorities may influence donor behavior in 2025. While some supporters may become more cautious with their charitable giving, others are motivated by heightened awareness of social justice, climate change, and community needs, driving increased generosity towards causes aligned with these issues.<\/p>\n<p>Overall, nonprofits that adapt their fundraising strategies to address these dynamics and clearly communicate their impact are poised to maximize support during the 2025 GivingTuesday and the broader year-end giving season.<\/p>\n<h4>Historical GivingTuesday performance (2012\u20132024)<\/h4>\n<table style=\"width: 100%; border-collapse: collapse; border: 0.5px solid #000; font-family: Arial, sans-serif; font-size: 14px;\">\n<caption style=\"font-weight: bold; text-align: left; padding: 10px 0;\">Historical GivingTuesday Performance (2012\u20132024)<\/caption>\n<thead style=\"background-color: #f2f2f2;\">\n<tr>\n<th style=\"border: 0.5px solid #000; padding: 12px; text-align: left;\">Year<\/th>\n<th style=\"border: 0.5px solid #000; padding: 12px; text-align: left;\">Total Donations Raised (USD)<\/th>\n<th style=\"border: 0.5px solid #000; padding: 12px; text-align: left;\">Number of Donors (Millions)<\/th>\n<th style=\"border: 0.5px solid #000; padding: 12px; text-align: left;\">Key Highlights and Analysis<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">2012<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">$10 million<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">0.15<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">The inaugural year; a grassroots social media movement that set the stage for future growth.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">2013<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">$28 million<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">1.9<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">Significant growth in participation and donations as awareness spread nationwide.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">2014<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">$45 million<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">3.2<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">Expansion of nonprofit involvement and donor engagement; digital giving platforms improved.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">2015<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">$117 million<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">6.9<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">Marked a turning point with increased corporate partnerships and media coverage.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">2016<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">$168 million<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">10<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">Continued growth fueled by broader nonprofit adoption and more sophisticated campaigns.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">2017<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">$274 million<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">15<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">Record-breaking donations driven by viral social media campaigns and celebrity endorsements.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">2018<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">$400 million<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">22<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">GivingTuesday became a global movement, with more countries participating.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">2019<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">$511 million<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">30<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">Introduction of new fundraising tools and peer-to-peer campaigns boosted giving.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">2020<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">$2.47 billion<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">34<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">Pandemic year saw unprecedented generosity and online engagement despite economic challenges.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">2021<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">$2.7 billion<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">36<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">Sustained momentum post-pandemic with increased focus on equity and inclusion in giving.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">2022<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">$3 billion<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">36<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">Growth stabilized with emphasis on donor retention and recurring giving programs.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">2023<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">$3.1 billion<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">36.5<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">Incremental growth supported by expanded digital outreach and matching gift promotions.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">2024<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">$3.6 billion<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">36.1<\/td>\n<td style=\"border: 0.5px solid #000; padding: 10px;\">Record-breaking year with highest donation amount and strong participation worldwide.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4>GivingTuesday growth over time<\/h4>\n<p>Since its inception in 2012, GivingTuesday has experienced remarkable growth both in total donations and donor participation. The early years were characterized by grassroots efforts and increasing nonprofit involvement, which laid the foundation for the movement&#8217;s expansion.<\/p>\n<p>Starting in 2015, the partnership with corporations and enhanced media presence accelerated growth significantly. The global reach expanded in 2018, making GivingTuesday a worldwide phenomenon.<\/p>\n<p>The COVID-19 pandemic in 2020 marked an extraordinary surge in generosity, with donors rallying to support nonprofits during a time of crisis. This momentum continued through subsequent years, with a growing emphasis on recurring donations, donor retention, and equity in philanthropy.<\/p>\n<p>The consistent increase in donation totals and donor numbers underscores GivingTuesday&#8217;s effectiveness as a key date in the year-end giving campaign calendar. Nonprofits that strategically plan their GivingTuesday campaigns can leverage this trend to boost their fundraising efforts and build lasting donor relationships.<\/p>\n<h3>How much do nonprofits raise through GivingTuesday?<\/h3>\n<p>GivingTuesday 2024 was a <a href=\"https:\/\/www.givingtuesday.org\/blog\/givingtuesday-2024-record-breaking-results\/\" target=\"_blank\" rel=\"noopener\">record-breaking year<\/a>, with 36.1 million people donating $3.6 billion to charitable organizations in the U.S. (a 16% donation increase from 2023). According to the GivingTuesday organization, the sum of GivingTuesday donations since its launch in 2012 is more than $18.5 billion.<\/p>\n<h3>Do nonprofits have to register to officially participate in GivingTuesday?<\/h3>\n<p>You do not need to register with the GivingTuesday organization or any other organization to participate in this giving day. You can independently start a campaign to support your nonprofit and freely collect donations on this day.<\/p>\n<p><a href=\"\/guide\/giving-tuesday-ultimate-guide\/\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-133403\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/givingtuesday_ultimate-guide-cta-new-cover.png\" alt=\"Smash your goals this GivingTuesday with impactful messaging and an inspiring campaign. Get the Free Guide\" width=\"1570\" height=\"446\" \/><\/a><\/p>\n<\/div>\n<div id=\"tips\">\n<h2>Expert tips to make the most of your GivingTuesday campaign<\/h2>\n<p>Want to plan a GivingTuesday strategy for your nonprofit? Start here with our top tips for maximizing giving this year.<\/p>\n<h3>1. Incorporate GivingTuesday into your year-end giving strategy.<\/h3>\n<p>Although GivingTuesday can be an incredible fundraising opportunity for nonprofits, it\u2019s just the beginning of the lucrative year-end fundraising season. Year-end fundraising peaks on December 31 as donors send their final tax-deductible gifts for the year.<\/p>\n<p>The <a href=\"https:\/\/mrbenchmarks.com\/charts\/fundraising\" target=\"_blank\" rel=\"noopener\">M+R Benchmarks 2025 report<\/a> found that nonprofits received 40% of their 2024 online revenue in December. The study also determined that nonprofits raised an average of 11% more on December 31, 2024, than on December 31, 2023.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-131918 size-full\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2015\/01\/End-of-Year-Giving-copy.png\" alt=\"Graph showing December giving by day\" width=\"518\" height=\"360\" \/><\/p>\n<h3>2. Start planning early.<\/h3>\n<p>Your nonprofit needs a <a href=\"https:\/\/www.qgiv.com\/blog\/giving-tuesday-checklist-plan-for-greater-success\/\" target=\"_blank\" rel=\"noopener\">well-built-out plan<\/a> for GivingTuesday. We recommend <a href=\"\/blog\/take-advantage-of-this-sample-giving-tuesday-timeline-for-your-nonprofit\/\">starting the planning process in September<\/a>. That will give your fundraising team enough time to plan your outreach and refresh your online presence.<\/p>\n<p>Here\u2019s what your 2025 timeline could look like:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-133481\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/givingtuesday_timeline-1.jpg\" alt=\"Example GivingTuesday timeline (described in the list below) \" width=\"2000\" height=\"1380\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/givingtuesday_timeline-1.jpg 2000w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/givingtuesday_timeline-1-768x530.jpg 768w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/givingtuesday_timeline-1-1536x1060.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<ul>\n<li><strong>September:\u00a0<\/strong><\/li>\n<\/ul>\n<ol>\n<li>Select a theme for your GivingTuesday campaign, including unique branding and a hashtag or tagline you\u2019ll use to promote the initiative.<\/li>\n<li>Segment your donor lists to personalize outreach.<\/li>\n<\/ol>\n<ul>\n<li><strong>October:<\/strong><\/li>\n<\/ul>\n<ol>\n<li>Draft <a href=\"https:\/\/bloomerang.com\/blog\/email-marketing-for-nonprofits\/\">email<\/a> and social media copy, and create a posting calendar.<\/li>\n<li>Optimize your donation page.<\/li>\n<\/ol>\n<ul>\n<li><strong>November:\u00a0<\/strong><\/li>\n<\/ul>\n<ol>\n<li>Start sending email, direct mail, and social media marketing communications to generate interest in and awareness for your campaign.<\/li>\n<li>Contact long-time, loyal donors personally to ask them to consider giving.<\/li>\n<\/ol>\n<ul>\n<li><strong>Early December\/GivingTuesday itself:\u00a0<\/strong><\/li>\n<\/ul>\n<ol>\n<li>Ramp up communications leading up to GivingTuesday.<\/li>\n<li>Engage with supporters and continually post throughout the day to thank donors and maintain high engagement.<\/li>\n<\/ol>\n<p>Meet with your fundraising team regularly throughout these final months of the year to assign tasks, sync on progress made, work through challenges, and ensure total alignment with next actions. Set clear task owners and deadlines for each activity. For instance, you could assign one team member to draft all email and social copy by October 15 to give your team leader enough time to review and approve the content.<\/p>\n<h3>3. Optimize your GivingTuesday campaign page and donation form.<\/h3>\n<p>Your <a href=\"https:\/\/www.qgiv.com\/blog\/donation-pages\/\" target=\"_blank\" rel=\"noopener\">online campaign page<\/a> should streamline the giving process for your supporters, making it as easy as possible for them to send in their donations. Optimize your GivingTuesday campaign page and donation form by ensuring it has:<\/p>\n<ul>\n<li><strong>A clear explanation of what your campaign will support<\/strong> (whether purchasing school supplies for kids in need, financing an essential construction project, etc.)<\/li>\n<li><strong>A fast page loading time<\/strong> to keep users on the page<\/li>\n<li><strong>Streamlined form questions<\/strong> that just ask for the essentials (like donors\u2019 names, gift amounts, and payment details)<\/li>\n<li><strong>One or two compelling hero images<\/strong> that spark an emotional connection with your audience<\/li>\n<li><strong>A mobile-optimized user experience<\/strong>, with spaced-out touch targets and large fonts<\/li>\n<li><strong>A branded thank-you page<\/strong> with details about how donors\u2019 gifts will support your mission<\/li>\n<li><strong>A timely donation confirmation email<\/strong> with information about how donors can stay involved with your cause, and an official donation receipt for tax purposes<\/li>\n<\/ul>\n<p>You can perform A\/B testing on your GivingTuesday campaign page to identify the strategies that resonate most with your audience.<\/p>\n<p>For example, you might create one version of the page featuring a single-page form and another version with a multi-step form. Test both pages by sending them to separate groups of donors before GivingTuesday to determine which option generates the highest revenue.<\/p>\n<h3>4. Leverage social media.<\/h3>\n<p>GivingTuesday is a day dedicated to online giving, making it essential for nonprofits to primarily reach out through digital platforms. Specifically, <a href=\"https:\/\/www.qgiv.com\/blog\/resources\/social-templates-giving-tuesday\/\" target=\"_blank\" rel=\"noopener\">social media<\/a> will be your most effective tool for sharing updates about your GivingTuesday campaign.<\/p>\n<p>Use these tips to make the most of your social media presence:<\/p>\n<ul>\n<li><strong>Recruit social media advocates.<\/strong> Organize a group of influential social media users who are passionate about your cause and have them spread the word. They can post about your campaign and donate to support your efforts.<\/li>\n<li><strong>Use each platform&#8217;s unique features to their fullest potential. <\/strong>Each social media platform has slightly different strengths. For example, Instagram is useful for sharing immediate updates via Stories, while Facebook is effective for sharing your online giving form. Create customized strategies for each platform to reach your audience effectively on those channels.<\/li>\n<li><strong>Make your GivingTuesday appeal very specific. <\/strong>One way to set your GivingTuesday appeal apart from other campaigns is to make an ask to support a very specific purpose, rather than an unrestricted donation. Consider making Giving Tuesday all about one project or need\u2014something tangible, compelling, and urgent, like a building repair or rushing emergency aid after a natural disaster. Donors will be able to better visualize the tangible impact of their gifts.<\/li>\n<\/ul>\n<p>Track social media engagement metrics throughout the day, such as likes, shares, comments, and donations. You can use this data to improve future social media campaigns and pivot your strategy on GivingTuesday.<\/p>\n<p>For example, suppose you notice video content performing particularly well throughout the day. In that case, you can focus on sharing more videos of testimonials, behind-the-scenes looks, and campaign updates from your fundraising staff members.<\/p>\n<p><a href=\"\/guide\/how-to-use-social-media-to-increase-donor-loyalty\/\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-133409\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/givingtuesday_social-media-cta-new-cover.png\" alt=\"Unlock the secret to transforming likes into loyalty and clicks into contributions. Download the eBook\" width=\"1570\" height=\"448\" \/><\/a><\/p>\n<h3>5. Conduct email marketing specifically for GivingTuesday.<\/h3>\n<p>Along with social media, <a href=\"\/blog\/email-marketing-for-nonprofits\/\">email<\/a> is another useful platform to contact supporters online. Optimize your email outreach with these best practices:<\/p>\n<ul>\n<li><strong>Clearly state that the email is about GivingTuesday. <\/strong>Including GivingTuesday in the subject line immediately shows supporters what the rest of the content will be about.<\/li>\n<li><strong>Use the donor\u2019s name in the introduction. <\/strong>This personal touch establishes a connection with your supporter right off the bat.<\/li>\n<li><strong>Define GivingTuesday in the message body. <\/strong>Briefly explain what GivingTuesday is for supporters who may not have participated in this type of campaign before.<\/li>\n<li><strong>Ask for a specific gift amount from supporters.<\/strong> Supporters are more likely to contribute when they know how much your organization needs from them.<\/li>\n<li><strong>Explain the impact of a donation.<\/strong> Highlight their potential donation&#8217;s positive effect, giving supporters a compelling reason to contribute.<\/li>\n<li><strong>Give supporters a link to your donation page<\/strong>, providing an immediate opportunity to act on your message.<\/li>\n<\/ul>\n<p>Lastly, use eye-catching subject lines so your emails stand out in recipients\u2019 inboxes. Urgent, personalized appeals tend to be effective for inspiring immediate giving. For instance, a subject line saying \u201cRebecca, only 12 hours left to get your GivingTuesday gift matched by a generous donor!\u201d is more engaging than one saying \u201cDonate to our GivingTuesday matching gift drive today!\u201d<\/p>\n<h3>6. Test the donor journey.<\/h3>\n<p>While double-checking the functionality of your donation form may not be the most exciting task in the world, it can save you a lot of heartache. Don\u2019t let half of GivingTuesday pass you by before discovering that donors can\u2019t find your campaign page or your online donation forms aren\u2019t working!<\/p>\n<p>Test the donor journey by answering these questions:<\/p>\n<ul>\n<li><strong>Is it easy for website visitors to find your donation page?<\/strong> Include a prominent call-to-action button leading to the donation page right in the navigation bar on your website for easy accessibility.<\/li>\n<li><strong>Does the donation page load quickly on all browsers and devices (especially mobile)? <\/strong>Ensuring the donation page is available on any device means supporters can contribute to the campaign from wherever they are on GivingTuesday directly from their laptops, phones, tablets, or whatever device they have handy.<\/li>\n<li><strong>Can you fill out the donation form and complete the process without problems?<\/strong> Complete the donation process yourself on different devices to ensure it will work for your donors. Run a small donation on an actual credit card to ensure the payment processing system is effective and timely.<\/li>\n<li><strong>Are you pleased with the content of the confirmation page?<\/strong> Your confirmation page is an opportunity to thank donors, reassure them that their donations were processed successfully, and provide additional opportunities to maximize contributions, like with a <a href=\"https:\/\/doublethedonation.com\/marketing-matching-gifts\/donation-pages\/\" target=\"_blank\" rel=\"noopener\">matching gift<\/a>.<\/li>\n<li><strong>Is the email confirmation sent out right away?<\/strong> A prompt confirmation email is an immediate way to say \u201cthank you\u201d and provide a gift receipt.<\/li>\n<li><strong>Is the transaction entered into your donor database automatically?<\/strong> If your organization uses a unified giving platform that includes donor management and fundraising functionality (like <a href=\"\/fundraising\/\">Bloomerang<\/a>), this shouldn\u2019t be a problem. But it\u2019s always worth double-checking that all data flows smoothly between platforms and that your donor database is updated with new donor details.<\/li>\n<\/ul>\n<p>A streamlined donor journey encourages more GivingTuesday donations and increases donors\u2019 trust in your organization, leading to greater long-term support.<\/p>\n<h3>7. Stay active during the event.<\/h3>\n<p>Keep in touch with supporters throughout GivingTuesday by planning multiple day-of touchpoints.<\/p>\n<p>Some strategies you might employ to keep in touch with supporters include:<\/p>\n<ul>\n<li>Posting frequently on social media<\/li>\n<li>Sending emails throughout the day<\/li>\n<li>Live-streaming to stay in touch with supporters<\/li>\n<li><a href=\"\/template\/fundraising-thermometer-generator\/\">Sharing fundraising thermometers<\/a> updated with campaign totals<\/li>\n<li>Posting blog articles and videos with updates about the campaign<\/li>\n<\/ul>\n<p>Give shoutouts to supporters who go above and beyond to support your campaign. For example, you could share a \u201cTop Donor of the Hour\u201d social media post featuring the most significant gifts from every hour of GivingTuesday. Or, you could host an Instagram Live where you read out donors\u2019 names in real-time as their gifts roll in.<\/p>\n<h3>8. Follow up after the campaign to boost retention.<\/h3>\n<p>Your GivingTuesday campaign should not only focus on acquiring new donors but also on retaining them for the long term. Check out this example from our <a href=\"\/blog\/donor-retention\/\">donor retention guide<\/a> showing the impact of a nonprofit increasing its retention rates by just 10%:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-131921 size-full\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2015\/01\/Donor-retention-difference-ver2.png\" alt=\"Infographic showing the impact of having a donor retention strategy on overall funds raised\" width=\"908\" height=\"570\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2015\/01\/Donor-retention-difference-ver2.png 908w, https:\/\/bloomerang.com\/wp-content\/uploads\/2015\/01\/Donor-retention-difference-ver2-768x482.png 768w\" sizes=\"(max-width: 908px) 100vw, 908px\" \/><\/p>\n<p>As you can see, retaining more donors allows your organization to earn more revenue over time.<\/p>\n<p>Use these strategies to retain different types of GivingTuesday donors:<\/p>\n<ul>\n<li>Call first-time donors to express your appreciation.<\/li>\n<li>Send repeat donors a survey asking about their giving experience.<\/li>\n<li>Send a handwritten thank-you note to new or longtime donors.<\/li>\n<li>Create a personalized thank-you video and call major donors to show gratitude.<\/li>\n<\/ul>\n<p>Invite donors into your nonprofit&#8217;s community to show them that you care about building real relationships with them as individuals. This approach is a much more effective way to build long-term loyalty than occasional fundraising requests.<\/p>\n<h3>9. Analyze GivingTuesday campaign performance.<\/h3>\n<p>Your nonprofit collects a lot of valuable information throughout GivingTuesday. Don\u2019t let this information simply sit in your database. Instead, analyze campaign results to optimize future efforts.<\/p>\n<p>Review metrics such as:<\/p>\n<ul>\n<li>The number of first-time donors<\/li>\n<li>The number of repeat supporters<\/li>\n<li>Email open and click-through rates<\/li>\n<li>Activities most participated in<\/li>\n<li>Total donation amount<\/li>\n<\/ul>\n<p>With this data, you can determine how effectively your campaign reached new audiences, engaged existing supporters, and supported your mission.<\/p>\n<p><a href=\"\/guide\/beginners-guide-to-nonprofit-data-segmentation\/\"><img decoding=\"async\" class=\"aligncenter wp-image-131923 size-full\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2015\/01\/Nonprofit-Data-Segmentation-eBook-Banner-copy.png\" alt=\"Engaged donors need segmented communications. In this guide, you'll learn nonprofit data segmentation, increasing donor retention, and donor segmentation. Get the eBook now.\" width=\"1536\" height=\"864\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2015\/01\/Nonprofit-Data-Segmentation-eBook-Banner-copy.png 1536w, https:\/\/bloomerang.com\/wp-content\/uploads\/2015\/01\/Nonprofit-Data-Segmentation-eBook-Banner-copy-768x432.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/a><\/p>\n<\/div>\n<div id=\"ideas\">\n<h2>15 fundraising ideas to engage supporters on GivingTuesday<\/h2>\n<p>Your GivingTuesday fundraising efforts will be more successful when you offer supporters a compelling reason to get involved. The more engaging or interactive your campaign is, the better! With that in mind, here are some campaign ideas to make your GivingTuesday event a smashing success:<\/p>\n<ol>\n<li><strong><a href=\"\/blog\/peer-to-peer-fundraising\/\">Peer-to-peer fundraising<\/a>:<\/strong> Empower supporters to set up personalized fundraising pages and share them with their personal networks via email, social media, and other online platforms.<\/li>\n<li><strong>Matching gift drive:<\/strong> Use a matching gift database to identify match-eligible donors and follow up with them to request a matching gift.<\/li>\n<li><strong>T-shirt fundraiser:<\/strong> Create a special branded shirt specifically for celebrating GivingTuesday.<\/li>\n<li><strong>Wish lists:<\/strong> Provide a registry containing items your nonprofit needs to accomplish your mission. For example, if your mission is to provide food and supplies for people experiencing homelessness, you could create a registry with nonperishable foods, shower products, vitamins, and other useful items.<\/li>\n<li><strong>Email campaign:<\/strong> Send personalized email outreach to different donor segments. Focus your emails around a central theme, such as sharing testimonials or data about your organization\u2019s impact.<\/li>\n<li><strong>Crowdfunding:<\/strong> Create and share your optimized campaign page and donation form with a broad audience to inspire small donations from many supporters.<\/li>\n<li><strong>Livestreamed virtual giving event:<\/strong> Host a fundraising event centered around social media by regularly livestreaming with your supporters. Or, offer an all-day auction, contests, and other activities for them to get involved in and help you raise funds.<\/li>\n<li><strong>Pledge drive:<\/strong> Start a pledge drive to inspire donors to give during GivingTuesday and once more before the year ends.<\/li>\n<li><strong><a href=\"https:\/\/www.qgiv.com\/blog\/fundraising-letter-templates\/\" target=\"_blank\" rel=\"noopener\">Fundraising letters<\/a>:<\/strong> Send handwritten letters or personalized emails to advertise ways to get involved in your GivingTuesday campaign.<\/li>\n<li><strong>Text-to-give campaign:<\/strong> Donors will text a keyword to your nonprofit\u2019s dedicated text-to-give number, and then complete their donation using a link to your giving form.<\/li>\n<li><strong>Product fundraisers:<\/strong> Sell products like coffee, chocolate, <a href=\"https:\/\/www.abcfundraising.com\/popcorn-fundraiser\" target=\"_blank\" rel=\"noopener\">popcorn<\/a>, cookie dough, or branded merchandise to give supporters a tangible benefit in exchange for their support.<\/li>\n<li><strong>Silent auction:<\/strong> On GivingTuesday, host a silent auction with catered food, a DJ or other entertainment, and valuable auction items, such as all-inclusive vacations or rare sports memorabilia.<\/li>\n<li><strong>5K or fun run:<\/strong> This event can be in person, virtual, or hybrid. Offer prizes for top finishers and create branded merchandise to promote the event.<\/li>\n<li><strong>Food drive:<\/strong> Collect canned or non-perishable goods from supporters to help build your organization\u2019s community kitchen or pantry supply.<\/li>\n<li><strong>Challenge fundraiser:<\/strong> Encourage supporters to participate in friendly competitions through peer-to-peer fundraising challenges. Examples include a daily 10,000 steps challenge or a gratitude challenge, where participants share one photo each day for a week of something they are grateful for.<\/li>\n<\/ol>\n<p>Your organization could choose to focus on one of these ideas or combine multiple strategies into a larger campaign. Consider your fundraising team\u2019s size and capacity when making this decision.<\/p>\n<p>Also, think about what your organization already does well. If your previous text-to-give campaigns have been a smashing success, build on that momentum during your GivingTuesday outreach efforts.<\/p>\n<\/div>\n<div id=\"ideas\">\n<p><a href=\"\/guide\/13-year-end-fundraising-tips\/\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-133411\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/givingtuesday_year-end-giving-cta.png\" alt=\"Maximize year-end giving with practical strategies for rallying donors. Get the Free Guide\" width=\"1570\" height=\"392\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/givingtuesday_year-end-giving-cta.png 1570w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/givingtuesday_year-end-giving-cta-768x192.png 768w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/givingtuesday_year-end-giving-cta-1536x384.png 1536w\" sizes=\"(max-width: 1570px) 100vw, 1570px\" \/><\/a><\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2>How Bloomerang can support your GivingTuesday success<\/h2>\n<p><a href=\"\/\">Bloomerang<\/a> is the unified, efficient <a href=\"\/giving-platform\/\" target=\"_blank\" rel=\"noopener\">Giving Platform<\/a> your organization needs to grow your impact. If you feel pulled in opposite directions leading up to the year-end giving season, Bloomerang can help streamline your planning efforts and free up your time to focus on your mission.<\/p>\n<p>Bloomerang offers the following <a href=\"\/fundraising\/\">fundraising tools<\/a> to ensure your GivingTuesday campaign goes off without a hitch:<\/p>\n<ul>\n<li><strong>Mobile-first, fast-loading giving forms<\/strong> that you can brand to your nonprofit<\/li>\n<li><strong>Simple event and auction hosting capabilities<\/strong> to facilitate GivingTuesday events<\/li>\n<li><strong>AI-powered peer-to-peer fundraising tools<\/strong> to empower supporters to rally their networks in support of your campaign<\/li>\n<li><strong>Flexible donation options<\/strong>, including credit\/debit cards, PayPal, Google Pay, Apple Pay, Venmo, tap-to-pay, and ACH<\/li>\n<li><strong>Text donations<\/strong> to empower donors to give instantly<\/li>\n<li><strong>Industry-leading fraud monitoring tools<\/strong> to increase payment processing security<\/li>\n<li><strong>Nonprofit-savvy support and expert guidance<\/strong> from people who understand your challenges<\/li>\n<\/ul>\n<p>Plus, Bloomerang\u2019s strong focus on donor retention empowers nonprofits to continue building relationships with new donors even after GivingTuesday ends. <a href=\"\/crm\/\">Leverage our donor management solution<\/a> to build on past interactions, personalize your outreach, and identify donors who are ready to upgrade their giving.<\/p>\n<p>Watch this video to learn more about how Bloomerang powers your purpose, helping your organization have a greater impact in its community:<\/p>\n<p>Bloomerang organizes your data and connects essential information across platforms. As a result, your fundraising team can do what it does best\u2014build genuine relationships with supporters that can last a lifetime.<\/p>\n<p><a href=\"\/learn\/demo-live\/\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-133413\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/givingtuesday_demo-cta.png\" alt=\"More is within reach. Achieve 47% revenue growth with Bloomerang\u2019s intuitive fundraising tools that maximize your impact. Get a Demo\" width=\"1570\" height=\"440\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/givingtuesday_demo-cta.png 1570w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/givingtuesday_demo-cta-768x215.png 768w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/givingtuesday_demo-cta-1536x430.png 1536w\" sizes=\"(max-width: 1570px) 100vw, 1570px\" \/><\/a><\/p>\n<\/div>\n<h2>Real GivingTuesday campaigns from Bloomerang customers that inspire<\/h2>\n<p><span style=\"font-weight: 400;\">GivingTuesday has a certain magic to it: the kind that reminds us just how much good nonprofits unleash when their communities rally behind them. And this year, Bloomerang customers are showing up with campaigns that are not just creative and compelling, but deeply connected to the heart of their missions. Their work proves what we already know to be true: when nonprofits are empowered with purpose-built tools and fueled by meaningful supporter relationships, generosity grows and impact skyrockets.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this roundup, we\u2019re spotlighting a handful of organizations that are turning GivingTuesday into a catalyst for connection, inspiration, and next-level impact. You\u2019ll see standout strategies, joyful storytelling, and smart, insight-driven execution\u2014all grounded in the realities nonprofits navigate every day. And because purpose thrives when we learn from one another, we\u2019ve included practical takeaways you can carry into your next campaign. Let their 2025 GivingTuesday strategies spark your next big idea!<\/span><\/p>\n<h3><b>Tikkun Olam Makers<\/b><\/h3>\n<p><b>Networking with global connections and timing with product launches<\/b><\/p>\n<p><a href=\"https:\/\/tomglobal.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Tikkun Olam Makers<\/span><\/a><span style=\"font-weight: 400;\">\u2019s GivingTuesday <\/span><a href=\"https:\/\/secure.qgiv.com\/for\/tomgivingtuesday2025-tmtlaunch\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">donation page<\/span><\/a><span style=\"font-weight: 400;\"> focuses on the unique impact that a supporter can make with each level of donation, including photos of their new 3D-printable Toddler Mobility Trainer (TMT) and a quote from one of their client\u2019s parents. \u201cWe timed the campaign to coincide with the public launch of TOM\u2019s TMT device\u2014a lightweight, low-cost mobility device for young children with physical disabilities who are not yet able to walk independently,\u201d shared Mikhala Kotlyar, Grant Management &amp; Development Operations Director.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019re spotlighting the campaign through TOM\u2019s <\/span><a href=\"https:\/\/www.instagram.com\/tikkunolammakers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social<\/span><\/a> <a href=\"https:\/\/www.facebook.com\/TikkunOlamMakers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">media<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.linkedin.com\/company\/tikkun-olam-makers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">newsletter<\/span><\/a><span style=\"font-weight: 400;\">, as well as connecting with their international network of supporters to spread awareness. \u201cTOM is amplifying our GivingTuesday campaign through our global alumni network of former TOM Fellows\u2014college and university students who completed our year-long Fellowship program\u2014and our current TOM Fellows and faculty partners are also helping promote the campaign across their campuses and communities,\u201d said Kotlyar.\u00a0<\/span><\/p>\n<p><b>GivingTuesday Takeaway: <\/b><span style=\"font-weight: 400;\">To boost your campaign&#8217;s success <\/span><a href=\"https:\/\/bloomerang.com\/webinar\/video-effective-multi-channel-fundraising-strategies\/\"><span style=\"font-weight: 400;\">across multiple channels<\/span><\/a><span style=\"font-weight: 400;\">, connect with your network of supporters to spread the message and emphasize the direct impact a donor can make, which helps humanize your campaign and makes generosity feel tangible. Impact is contagious; give people something meaningful to share, and they\u2019ll help your mission travel even farther.<\/span><\/p>\n<h3><b>Beauty For Ashes Africa<\/b><\/h3>\n<p><b>Using a multichannel approach to reach donors wherever they may be<\/b><\/p>\n<p><span style=\"font-weight: 400;\">With their <\/span><a href=\"https:\/\/secure.qgiv.com\/for\/givingtuesdaysponsoragirl\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">2025 campaign<\/span><\/a><span style=\"font-weight: 400;\"> to Sponsor A Girl&#8217;s Journey To Freedom, <\/span><a href=\"https:\/\/www.beautyforashesafrica.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Beauty For Ashes Africa<\/span><\/a><span style=\"font-weight: 400;\"> (BFA) is highlighting specific needs like food, education, and counseling that supporters can fulfill, along with using a Bloomerang Fundraising <\/span><a href=\"https:\/\/bloomerang.com\/blog\/donation-page\/\"><span style=\"font-weight: 400;\">thermometer to track progress<\/span><\/a><span style=\"font-weight: 400;\"> to their goal of $27,600. They also took a multichannel approach that started weeks ago to prepare donors for year-end giving.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cOur campaign this year started with a thank-you campaign to our current donors early this fall with phone calls and thank-you letters,\u201d explained Chrissy Duke, BFA\u2019s U.S. Director. \u201cThis month, we are doing some targeted emails and social media posts leading up to GivingTuesday. The day of GivingTuesday, we will do social media, emails, and some live posts. We also have sent out a mailer this month with <a href=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/BFA-Tri-fold-Mailer-Giving-Tuesday-2025.pdf\">tri-fold info<\/a>\u00a0and <a href=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/BFA-Donor-Letter-Mailer-2025.pdf\">a letter<\/a>.\u201d<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-143688\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/Beauty-for-Ashes.png\" alt=\"Beauty For Ashes\" width=\"350\" height=\"272\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/Beauty-for-Ashes.png 1615w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/Beauty-for-Ashes-768x597.png 768w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/Beauty-for-Ashes-1536x1195.png 1536w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/p>\n<p><b>GivingTuesday Takeaway: <\/b><span style=\"font-weight: 400;\">Donor readiness starts long before GivingTuesday. By leading with gratitude, naming the specific needs each gift fulfills, and keeping supporters engaged across channels\u2014mail, email, social, and even live updates\u2014you can build a steady flow of connection that turns awareness into action. When donors feel seen, prepared, and clear on their impact, generosity grows.\u00a0<\/span><\/p>\n<h3><b>FamilieSCN2A Foundation<\/b><\/h3>\n<p><b>Using an anniversary or other milestone to garner fundraising support<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This year marks the <\/span><a href=\"https:\/\/www.scn2a.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">FamilieSCN2A Foundation<\/span><\/a><span style=\"font-weight: 400;\">\u2019s 10th anniversary, so they are driving GivingTuesday and year-end giving by celebrating a decade of growth, scientific milestones, and advocacy wins. \u201cTen years ago, families receiving an SCN2A diagnosis were often told they were the only one\u2014no community, no research, no answers. Today, thousands are connected, research is advancing, and hope is multiplying,\u201d explained Angie Weaver, Director of Philanthropy &amp; Development.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe\u2019re running a full multichannel approach from October 1-December 31, including <\/span><a href=\"https:\/\/bloomerang.com\/blog\/donor-acquisition-and-retention-through-direct-mail\/\"><span style=\"font-weight: 400;\">direct mail<\/span><\/a><span style=\"font-weight: 400;\">, email series, social media storytelling, text messaging, and volunteer engagement.\u201d Their <\/span><a href=\"https:\/\/secure.qgiv.com\/event\/fromonetomany\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">donation page<\/span><\/a><span style=\"font-weight: 400;\"> and materials are fully branded \u201cFrom One to Many,\u201d with a clear call-to-action and GivingTuesday push. \u201cWe\u2019re using Bloomerang Fundraising, Bloomerang CRM, and Bloomerang Volunteer to run every piece,\u201d said Weaver. \u201cIt truly allows our very small staff to operate at a high professional level.\u201d<\/span><\/p>\n<p><b>GivingTuesday Takeaway: <\/b><span style=\"font-weight: 400;\">Turn milestones into momentum for generosity. By using their 10th anniversary as a rallying cry, FamilieSCN2A gives supporters a powerful reason to engage. Pair a celebratory or emotional moment with a fully branded, multichannel strategy (and the right tools to run it smoothly) and even the smallest teams can show up with big-league professionalism. When you honor your history and invite donors into the next chapter, you inspire generosity that carries well beyond GivingTuesday.<\/span><\/p>\n<h3><b>Rejoice School of Ballet<\/b><\/h3>\n<p><b>A creative theme that casts donors as heroes and thanks them for their generosity<\/b><\/p>\n<p><span style=\"font-weight: 400;\">One way that <\/span><a href=\"https:\/\/www.rejoiceballet.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Rejoice School of Ballet<\/span><\/a><span style=\"font-weight: 400;\"> removes the financial burden from dancers\u2019 families is by providing every dancer with a free, high-quality <\/span><a href=\"https:\/\/www.rejoiceballet.com\/news-and-updates\/more-than-a-uniform-how-ballet-attire-transforms-lives-at-rejoice\"><span style=\"font-weight: 400;\">uniform<\/span><\/a><span style=\"font-weight: 400;\">, regardless of economic status. This year\u2019s <\/span><a href=\"https:\/\/secure.qgiv.com\/for\/givingtuesdaysuperheroes\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">GivingTuesday campaign<\/span><\/a><span style=\"font-weight: 400;\"> uses the theme \u201cReal Superheroes Know Children Need Tights\u201d to drive home the message. \u201cSince we are raising money for leotards, shoes, and tights, the idea popped into my head that superheroes wear tights and superhero language is a great way to honor donors,\u201d said Sharyn Mahoney, Executive Director. \u201cI sent our graphic designer this idea with other superhero language and a few photos to use. She changed the images into a comic book style, and the campaign fell into place.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rejoice\u2019s campaign is run through social media and emails, with teasers sent out in the weeks and days leading up to GivingTuesday. This year, postcards were added as a <\/span><a href=\"https:\/\/bloomerang.com\/blog\/15-odd-things-that-make-direct-mail-fundraising-appeals-successful\/\"><span style=\"font-weight: 400;\">direct mail piece<\/span><\/a><span style=\"font-weight: 400;\">, and on the day of, the Director of School Operations will host three Facebook Live sessions to show students in action and provide updates. Mahoney also calls donors who have made significant contributions, starting with $500 and up, and expanding to calls for donations over $250 and even $100 as time permits. \u201cPlus, I always call first-time donors,\u201d said Mahoney. \u201cEven if those calls happen over a day or two later, just leaving a message makes a big impact.\u201d<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-143682\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/Rejoice-Ballet-Superhero.png\" alt=\"Rejoice Ballet Superhero\" width=\"350\" height=\"438\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/Rejoice-Ballet-Superhero.png 1077w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/Rejoice-Ballet-Superhero-768x959.png 768w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/p>\n<p><b>GivingTuesday Takeaway: <\/b><span style=\"font-weight: 400;\">A playful, mission-rooted theme can make your campaign unforgettable\u2014but pairing creativity with personal connection is where the real magic happens. Rejoice shows how a fun, visually vibrant concept can draw supporters in, while thoughtful donor phone calls deepen relationships and spark lasting loyalty. When you mix joyful storytelling with genuine gratitude, generosity leaps into action.<\/span><\/p>\n<h3><b>Allegheny RiverTrail Park<\/b><\/h3>\n<p><b>Using Bloomerang CRM and Fundraising to make data-informed decisions<\/b><\/p>\n<p><a href=\"https:\/\/alleghenyrivertrailpark.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Allegheny RiverTrail Park<\/span><\/a><span style=\"font-weight: 400;\"> (ARP) is tracking GivingTuesday <\/span><a href=\"https:\/\/bloomerang.com\/blog\/nonprofit-crm\/\"><span style=\"font-weight: 400;\">appeal success rates<\/span><\/a><span style=\"font-weight: 400;\"> by making seven identical forms that each map back to a different appeal in the Bloomerang CRM. \u201cWe will see different responses for email blasts, social media links, direct mail, paid ads, and park signage,\u201d explained Katie Steines, Marketing and Development Coordinator. \u201cThis will direct our decision making and fund allocation for next year!\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ARP is also using one FundHub in Bloomerang Fundraising so that their embedded Annual Appeal thermometer will be accurately updated regardless of which form is viewed. \u201cGivingTuesday&#8217;s goal is separate, so the thermometer on that form will be for a different goal, but it will still feed the main Annual Appeal thermometer once GivingTuesday is over,\u201d said Steines. \u201cAnd based on last year&#8217;s GivingTuesday data, we added a $60 giving level. $50 was the most frequent gift last year, so a $10 increase should boost our revenue a little bit!\u201d<\/span><\/p>\n<p><b>GivingTuesday Takeaway:<\/b><span style=\"font-weight: 400;\"> Use data as your strategist! By tracking response rates across multiple channels and tying every gift back to clear appeals, you can see exactly what\u2019s working\u2014and invest smarter next year. Pairing that with thoughtful tweaks like updating giving levels based on previous patterns turns insight into impact. When your data tells the story, your fundraising gets sharper, stronger, and more effective.<\/span><\/p>\n<h3><b>Hands of Hope<\/b><\/h3>\n<p><b>Making a donation match encourages donors to act now<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For GivingTuesday 2025, every dollar donated to <\/span><a href=\"https:\/\/handsofhopein.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hands of Hope<\/span><\/a><span style=\"font-weight: 400;\"> Adoption and Orphan Care Ministry will be matched until they hit their goal of $10,000, turning the impact into $20,000. In addition to a Bloomerang Fundraising goal thermometer, their <\/span><a href=\"https:\/\/secure.qgiv.com\/for\/handsofhopegivingtuesday\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">giving page<\/span><\/a><span style=\"font-weight: 400;\"> also includes photos of the families being supported by their nonprofit. Plus, throughout the month of November, \u201c<\/span><span style=\"font-weight: 400;\">we will be sharing personal videos and impact stories and stats on <\/span><a href=\"https:\/\/www.facebook.com\/handsofhopein\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social media<\/span><\/a><span style=\"font-weight: 400;\">,\u201d shared Chey Hernandez, Director of Development.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-143669\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/Hands-of-Hope-GivingTuesday.jpg\" alt=\"Hands Of Hope Givingtuesday\" width=\"350\" height=\"293\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/Hands-of-Hope-GivingTuesday.jpg 940w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/Hands-of-Hope-GivingTuesday-768x644.jpg 768w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/p>\n<p><b>GivingTuesday Takeaway: <\/b><a href=\"https:\/\/bloomerang.com\/blog\/how-to-use-matching-gifts-to-help-with-donor-retention\/\"><span style=\"font-weight: 400;\">Matching gifts<\/span><\/a><span style=\"font-weight: 400;\"> for GivingTuesday, or any campaign, double the impact and give supporters an irresistible reason to act now. Pair that urgency with heart-centered storytelling and real client photos, making your mission feel personal and the purpose unmistakable.\u00a0<\/span><\/p>\n<h3><b>The UP Center<\/b><\/h3>\n<p><b>Generosity comes naturally with a cohesive story and donor matching gifts<\/b><\/p>\n<p><a href=\"https:\/\/theupcenter.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The UP Center<\/span><\/a><span style=\"font-weight: 400;\">\u2019s well-branded GivingTuesday <\/span><a href=\"https:\/\/secure.qgiv.com\/for\/givingtuesdayboardmatch\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">donation page<\/span><\/a><span style=\"font-weight: 400;\"> is themed this year to encourage donors to \u201cadd a stitch\u201d to the community\u2019s quilt of hope. \u201cFor the campaign, we leveraged the \u2018add a stitch\u2019 theme through a <\/span><a href=\"https:\/\/bloomerang.com\/blog\/email-marketing-for-nonprofits\/\"><span style=\"font-weight: 400;\">multistep email campaign<\/span><\/a><span style=\"font-weight: 400;\">, mailing, and social media ads on Facebook and Nextdoor and by highlighting GivingTuesday on our website and in our quarterly newsletter,\u201d said Abby Peterkin, Chief Development Officer. And what\u2019s even better than a double donation match? A triple match! The UP Center has secured a special <\/span><a href=\"https:\/\/theupcenter.org\/ways-to-give\/givingtuesday\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">$30,000 match<\/span><\/a><span style=\"font-weight: 400;\"> that will triple the impact of their supporters\u2019 compassion and kindness now through December 2.\u00a0<\/span><\/p>\n<p><b>GivingTuesday Takeaway: <\/b><span style=\"font-weight: 400;\">A strong theme can tie your whole campaign together, but a powerful match can take it to the next level. By weaving a creative GivingTuesday theme\u2014and pairing it with a high-value matching gift\u2014you can make giving feel both meaningful and irresistible.\u00a0<\/span><\/p>\n<h3><b>Children&#8217;s Association for Maximum Potential (CAMP)<\/b><\/h3>\n<p><b>Making your GivingTuesday moment shine within a larger year-end campaign<\/b><\/p>\n<p><a href=\"https:\/\/campcamp.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Children&#8217;s Association for Maximum Potential<\/span><\/a><span style=\"font-weight: 400;\"> (CAMP) focuses on two major days of giving each year: The Big Give, a San Antonio-wide day of giving held each September, and GivingTuesday. \u201cWhile GivingTuesday falls within our year-end campaign, we always create a separate, <\/span><a href=\"https:\/\/secure.qgiv.com\/for\/givingtuesdaygeneraldonations\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">dedicated campaign<\/span><\/a><span style=\"font-weight: 400;\"> for the day,\u201d explained Lauren Weiss, Chief Development Officer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their theme for GivingTuesday 2025 is \u201cOne Day of Giving\u2026 A Year of CAMP!\u201d In addition to email blasts leading up to the event, CAMP also reaches out to past donors to offer a matching gift opportunity, posting announcements like \u201cIf we raise $XXX during this match hour, a donor will match it up to $XXX\u201d throughout the day. \u201cOur GivingTuesday social media efforts go beyond asking for gifts. We also focus on showing impact,\u201d said Weiss. \u201cWe share <\/span><a href=\"https:\/\/bloomerang.com\/blog\/4-examples-of-nonprofit-videos-that-boost-outreach\/\"><span style=\"font-weight: 400;\">video testimonials<\/span><\/a><span style=\"font-weight: 400;\"> from parents and volunteers who describe what CAMP means to them and the difference it makes in their lives.\u201d<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-143674\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/CAMP-TODAY-IS-THE-DAY.jpg\" alt=\"Camp Today Is The Day\" width=\"350\" height=\"350\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/CAMP-TODAY-IS-THE-DAY.jpg 1080w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/CAMP-TODAY-IS-THE-DAY-768x768.jpg 768w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/p>\n<p><b>GivingTuesday Takeaway: <\/b><span style=\"font-weight: 400;\">Create a GivingTuesday moment that stands on its own\u2014even within a larger year-end push\u2014by giving supporters a clear theme, a focused message, and multiple ways to engage. Layer in match-hour challenges to spark urgency, and balance your asks with impact-filled content like testimonials and videos. When donors can see the joy their gift creates, they\u2019re far more likely to jump in and give!<\/span><\/p>\n<h3><b>March Fourth<\/b><\/h3>\n<p><b>Partnering with influencers and offering branded merch giveaways<\/b><\/p>\n<p><a href=\"https:\/\/www.wemarchfourth.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">March Fourth<\/span><\/a><span style=\"font-weight: 400;\">\u2019s 2025 GivingTuesday <\/span><a href=\"https:\/\/secure.qgiv.com\/for\/marchfourthgivingtuesday2025\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">donation page<\/span><\/a><span style=\"font-weight: 400;\"> is offering a branded tumbler and exclusive stickers for all donations of $100 or more. They\u2019re also partnering with influencers and volunteers to spread the word about the campaign: \u201cWe have a <\/span><a href=\"https:\/\/bloomerang.com\/blog\/22-social-media-influencer-strategies-nonprofits-can-use\/\"><span style=\"font-weight: 400;\">group of influencers<\/span><\/a><span style=\"font-weight: 400;\"> who are going to help promote our GivingTuesday campaign, as well as an extremely excited group of March Fourth volunteers,\u201d said Laura Baker, Senior Vice President. \u201cWe are asking both groups to share on their social media accounts why our mission of Ending Mass Shootings is important to them.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe have asked the team to be authentic and even fun and creative to bring some ease to a very heavy, yet real, topic! Everyone has their own personal reason for why they dedicate their time to volunteering at March Fourth, and we want to empower them to share it. Guns are the #1 killer of children. The majority of Americans want shootings to end, and we want to use this campaign to get donations, raise awareness, and educate how everyone can participate.\u201d<\/span><\/p>\n<p><b>GivingTuesday Takeaway: <\/b><span style=\"font-weight: 400;\">If your mission tackles heavy issues, lean into authenticity and empower real voices to lead the conversation. By encouraging influencers and volunteers to share personal stories and adding a joyful merch moment to spark participation, your campaign can turn heartfelt honesty into powerful awareness and generous support. When real people lead the message, engagement grows, and your impact goes further.<\/span><\/p>\n<h3><b>Easterseals DuPage and the Fox Valley Region<\/b><\/h3>\n<p><b>Community engagement and peer-to-peer fundraising enables greater participation<\/b><\/p>\n<p><a href=\"https:\/\/dfv.easterseals.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Easterseals DuPage &amp; Fox Valley<\/span><\/a><span style=\"font-weight: 400;\"> has participated in GivingTuesday since 2014, with their efforts driven by 100% participation from the Board of Directors, generous matching donors, and families who share their experience. \u201cSome of the Board teams up with children from Easterseals to help raise funds that day and we connect with families to share their ES experience to their friends and family. We also spread good energy and gratitude on GivingTuesday by encouraging people to submit \u2018Bursts of Gratitude\u2019 to people in their lives that we will post in our clinics and share in our communications,\u201d said Erin Skaggs, Marketing Director. \u201cThe integration between a peer-to-peer campaign and social channels has been helpful to expand our reach.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their 2025 <\/span><a href=\"https:\/\/secure.qgiv.com\/event\/givingtu-25\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">GivingTuesday campaign<\/span><\/a><span style=\"font-weight: 400;\">, \u201cConnect The Dots,\u201d is taking advantage of Bloomerang Fundraising features like leaderboards, peer-to-peer pages, and a goal thermometer. \u201cOur theme speaks to the comprehensive pediatric therapies we provide and the impact our donors have by connecting children who are uninsured to the services they need,\u201d explained Skaggs. Staff participate by amplifying the nonprofit\u2019s message, and the event is made extra fun with t-shirts, a photobooth, and a coffee bar. Mobilizing the community is a big part of their campaign, with fundraisers receiving exclusive incentives like branded gear, gift baskets, and other prizes, while two local shops are donating 20% of the day\u2019s proceeds to Easterseals\u2019 GivingTuesday effort.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-143675\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/Easterseals-team-photo.jpg\" alt=\"Easterseals Team Photo\" width=\"349\" height=\"262\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/Easterseals-team-photo.jpg 1024w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/Easterseals-team-photo-768x576.jpg 768w\" sizes=\"(max-width: 349px) 100vw, 349px\" \/><\/p>\n<p><b>GivingTuesday Takeaway: <\/b><span style=\"font-weight: 400;\">When your community becomes the engine of your campaign, your impact multiplies. Combining <\/span><a href=\"https:\/\/bloomerang.com\/blog\/peer-to-peer-fundraising\/\"><span style=\"font-weight: 400;\">peer-to-peer fundraising<\/span><\/a><span style=\"font-weight: 400;\">, social storytelling, and a mission-rooted theme creates a sense of shared purpose that inspires people to show up\u2014and bring others with them. Layer in Board participation, matching gifts, and playful incentives for donors and staff alike to turn GivingTuesday into a celebration that lifts both awareness and generosity higher.<\/span><\/p>\n<h3><b>Friends of Hopewell Valley Open Space<\/b><\/h3>\n<p><b>Turning donations into a friendly competition increases generosity<\/b><\/p>\n<p><a href=\"https:\/\/www.fohvos.info\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Friends of Hopewell Valley Open Space<\/span><\/a><span style=\"font-weight: 400;\"> (FoHVOS) is an accredited nonprofit land trust offering supporters a unique option to vote for their favorite local trail with each gift of $20 on this year\u2019s GivingTuesday <\/span><a href=\"https:\/\/secure.qgiv.com\/for\/givingtuesdaytraildonations\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">donation page<\/span><\/a><span style=\"font-weight: 400;\">. Plus, those who vote for the winning trail will win a <\/span><a href=\"https:\/\/bloomerang.com\/blog\/deck-the-halls-with-donor-appreciation-holiday-gifts-to-donors\/\"><span style=\"font-weight: 400;\">brand new FoHVOS shirt<\/span><\/a><span style=\"font-weight: 400;\"> and that trail will be featured in next year&#8217;s guided hikes led by FoHVOS Land Stewards.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The nonprofit is using social media to share the benefits of trail-walking and provide updates on highest ranking trails leading up to GivingTuesday. They are also <a href=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/06\/FoHVOS-Trails-GivingTuesday-email.pdf\">using email<\/a> to spread awareness of the campaign\u2014and already seeing results. \u201cWe received a $100 donation for our GivingTuesday campaign from a local community member who has been signed up to receive FoHVOS e-newsletters since 2016,\u201d shared Jennifer Rogers, Executive Director. \u201cThis contribution was their first ever to our organization, even though we&#8217;ve been reaching them for nine years!\u201d\u00a0<\/span><\/p>\n<p><b>GivingTuesday Takeaway: <\/b><span style=\"font-weight: 400;\">Patience and thoughtful donor stewardship pay off\u2014especially when paired with a creative, community-centered campaign. By giving supporters a fun way to vote with their gift and spotlight community features they love, you can turn long-time followers into first-time donors. When you make participation engaging, local, and meaningful, even quiet supporters are inspired to step forward and spread the generosity.\u00a0<\/span><\/p>\n<h3><b>Conclusion<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">GivingTuesday may only last 24 hours, but the impact nonprofits create on this day of generosity stretches far beyond the calendar. As these Bloomerang customers show, there\u2019s no single path to a successful campaign\u2014there are countless ways to spark connections, uplift your community, and inspire people to give boldly. Let their creativity remind you of what\u2019s possible when you lead with authenticity, lean into your strengths, and give supporters a clear way to make an impact. With the right tools, a built-for-purpose strategy, and a little joy, you can <\/span><a href=\"https:\/\/bloomerang.com\/guide\/giving-tuesday-ultimate-guide\/\"><span style=\"font-weight: 400;\">elevate your GivingTuesday efforts <\/span><\/a><span style=\"font-weight: 400;\">and ignite generosity that lasts all year.\u00a0<\/span><\/p>\n<h2>Wrapping up<\/h2>\n<p>With an impactful plan, your nonprofit will be ready to rock GivingTuesday this year. Equipped with these expert tips and creative GivingTuesday ideas, you\u2019re off to a great start.<\/p>\n<p>Check out our additional fundraising resources to optimize all aspects of your campaign:<\/p>\n<ul>\n<li><a href=\"\/blog\/email-marketing-for-nonprofits\/\">Email Marketing for Nonprofits: The Ultimate How-To Guide<\/a>. Craft engaging and inspiring GivingTuesday emails with the help of this comprehensive guide.<\/li>\n<li><a href=\"\/blog\/everything-fundraisers-need-to-know-about-mobile-giving\/\">The Essential Nonprofit Fundraiser\u2019s Guide to Mobile Giving<\/a>. Learn everything you need to know about optimizing your mobile giving efforts ahead of GivingTuesday.<\/li>\n<li><a href=\"\/blog\/peer-to-peer-fundraising\/\">What is Peer-to-Peer Fundraising? The Ultimate Guide<\/a>. Plan a fun and effective peer-to-peer fundraiser for your audience by following our expert tips.<\/li>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>GivingTuesday is a global celebration of generosity, community, and collective positive impact. Held the Tuesday after Thanksgiving, this powerful giving movement mobilizes supporters worldwide and sparks a surge in donations right when year-end fundraising picks up. For nonprofit fundraising professionals like you, GivingTuesday is a prime opportunity to amplify your mission, rally your community, and [&hellip;]<\/p>\n","protected":false},"author":355,"featured_media":66739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1],"tags":[],"cause":[],"article_author":[],"webinar_host":[],"topic":[348,354],"class_list":["post-58522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","topic-givingtuesday","topic-year-end-fundraising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>GivingTuesday 2025: The Ultimate Guide for Nonprofits<\/title>\n<meta name=\"description\" content=\"What is GivingTuesday, and how can your nonprofit make the most of this charitable holiday? Learn everything you need to know about GivingTuesday 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bloomerang.com\/blog\/givingtuesday\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GivingTuesday 2025: The Ultimate Guide for Nonprofits\" \/>\n<meta property=\"og:description\" content=\"What is GivingTuesday, and how can your nonprofit make the most of this charitable holiday? 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