{"id":45871,"date":"2020-03-09T05:00:00","date_gmt":"2020-03-09T09:00:00","guid":{"rendered":"https:\/\/bloomerang2dev.wpengine.com\/?p=45871"},"modified":"2025-11-19T13:21:58","modified_gmt":"2025-11-19T18:21:58","slug":"actually-calling-donors-to-thank-them-does-make-them-more-likely-to-give-again-and-give-more","status":"publish","type":"post","link":"https:\/\/bloomerang.com\/blog\/actually-calling-donors-to-thank-them-does-make-them-more-likely-to-give-again-and-give-more\/","title":{"rendered":"Actually, calling donors to thank them does make them more likely to give again (and give more)"},"content":{"rendered":"<p>In today&#8217;s digital-dominated world, personal touches like handwritten notes and phone calls can break through the noise.<\/p>\n<p>Though mostly anecdotal, top fundraisers and consultants have espoused the power of such personal touches, particularly the use of the phone. We even have some data to back it up:<\/p>\n<ul>\n<li>McConkey-Johnston International in the UK found that first-time donors who get a personal thank you within 48 hours are 4x more likely to give a second gift.<\/li>\n<li>Penelope Burk found that a thank-you call from a board member to a newly acquired donor within 24 hours of receiving the gifts will increase their next gift by 39%.<\/li>\n<\/ul>\n<p>However, a late 2019 <a href=\"https:\/\/theconversation.com\/calling-donors-to-thank-them-doesnt-make-them-more-likely-to-give-again-126995\" target=\"_blank\" rel=\"noopener\">study on the efficacy of donor thank you phone calls<\/a> threw a bucket of cold water on that conventional wisdom, concluding that &#8220;making thank-you calls made no difference at all.&#8221;<\/p>\n<p>To the detriment of the sector, the headlines made the rounds on social media and in other online forums. But those who dug into the methodology of the study <a href=\"https:\/\/twitter.com\/Philanthropy\/status\/1217560102472949762\" target=\"_blank\" rel=\"noopener\">widely<\/a> <a href=\"https:\/\/www.burksblog.com\/just-do-it-no-in-fundraising-you-have-to-do-it-right\/\" target=\"_blank\" rel=\"noopener\">consider<\/a>\u00a0<a href=\"https:\/\/agitator.thedonorvoice.com\/thanks-but-no-thanks\/\" target=\"_blank\" rel=\"noopener\">it to be problematic.<\/a><\/p>\n<h2>Among the flaws in concluding that thank you phone calls are ineffectual<\/h2>\n<ul>\n<li>The participating orgs were 70 public television stations and one large national nonprofit\n<ul>\n<li>a cohort of public television stations (a unique type of org whose donors\/members are also service recipients) and a single national nonprofit can hardly be considered indicative of the entire sector<\/li>\n<\/ul>\n<\/li>\n<li>The thank you calls were outsourced to a call center (no employees, volunteers or board members of the nonprofit made the calls)\n<ul>\n<li>prior research and conventional thinking stresses the importance of someone who is connected to the org being the caller<\/li>\n<\/ul>\n<\/li>\n<li>The thank you calls were made no sooner than 7 months after the first gift\n<ul>\n<li>prior research and conventional thinking stresses the speed with which the call is made (24-48 hours)<\/li>\n<\/ul>\n<\/li>\n<li>The\u00a0<a href=\"\/blog\/fundraising-script\/\">scripts of the calls<\/a>\u00a0do not follow donor-centric best practices<\/li>\n<\/ul>\n<p>To the study authors&#8217; credit, they did invite further testing. And they did correctly conclude that bad phone calls made so long after the gift are ineffectual.<\/p>\n<p>But what about good phone calls made soon after the gift? Like, what we&#8217;ve always been taught?<\/p>\n<p>We thought we&#8217;d see what impact those phone calls made within our customer base.<\/p>\n<p>To do so, examined the stewardship habits of a random Bloomerang customer sample: 3,729 nonprofit organizations in the US and Canada, and their 1,915,939 donors. The organizations span a wide variety of sizes and cause types.<\/p>\n<p>We looked at first-time donations made between 2012 and 2018, and what effect a phone call or multiple phone calls within 90 days of that first gift made on their retention rates, second gift size and second gift timing.<\/p>\n<h3>Here is what we found<\/h3>\n<div id=\"attachment_45895\" style=\"width: 609px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-45895\" class=\"wp-image-45895 size-full\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2020\/03\/1st-time-retention-calls--e1763576275400.png\" alt=\"graphic illustrating the impact of phone calls on first time donor retention\" width=\"599\" height=\"338\" \/><p id=\"caption-attachment-45895\" class=\"wp-caption-text\">Number of phone calls within 90 days of 1st gift.<\/p><\/div>\n<p>Donors who did not receive a phone call within 90 days were retained about 33% of the time. This differs from the 20% average <a href=\"\/blog\/donor-retention\/\">reported by the Fundraising Effectiveness Project<\/a> due to our differing definitions of a retained first-time donor: theirs must give in the following year, while we looked at a second gift at any time after the first gift. This cohort of nonprofits achieved a 22.34% first-time retention rate using the FEP methodology, suggesting that Bloomerang customers are slightly better at retaining donors than the rest of the sector (and if you think a 2.34% difference is inconsequential, check out <a href=\"\/blog\/whats-the-impact-of-improving-1st-time-donor-retention\/\">this blog post explaining what that can mean for increased revenue).<\/a><\/p>\n<p>However, that retention rate increases to 41.24% if one phone call is made, and 58.21% if more than one phone call is made within 90 days.<\/p>\n<div id=\"attachment_45893\" style=\"width: 605px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-45893\" class=\"wp-image-45893 size-full\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2020\/03\/2nd-gift-size-calls--e1763576377289.png\" alt=\"graphic illustrating the impact of phone calls on the size of second gifts\" width=\"595\" height=\"334\" \/><p id=\"caption-attachment-45893\" class=\"wp-caption-text\">Number of phone calls within 90 days of first gift.<\/p><\/div>\n<p>Not only do retention rates improve, but so does the size of the second gift; nearly doubling if at least one phone call is made.<\/p>\n<div id=\"attachment_45894\" style=\"width: 608px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-45894\" class=\"wp-image-45894 size-full\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2020\/03\/speed-of-second-gift-calls--e1763576426226.png\" alt=\"graphic illustrating the effectiveness of second gift calls\" width=\"598\" height=\"336\" \/><p id=\"caption-attachment-45894\" class=\"wp-caption-text\">Number of phone calls within 90 days of first gift.<\/p><\/div>\n<p>Not only is the second gift size larger, but the speed in which it is made is increased in instances where the donor is called at least once. Multiple calls resulted in a second gift being made only 53 days after the first!<\/p>\n<p>Keep in mind that these phone calls were made within 90 days of the gift. Imagine the impact if they were made even faster, as prior research recommends.<\/p>\n<p>Phone calls, as well as other personal touches, have also been effective during the COVID-19 crisis:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-48166\" src=\"\/wp-content\/uploads\/2020\/03\/march-april-covid19-yoy-comparison-personal-touches.png\" alt=\"graphic illustrating phone call effectiveness\" width=\"1529\" height=\"539\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2020\/03\/march-april-covid19-yoy-comparison-personal-touches.png 1529w, https:\/\/bloomerang.com\/wp-content\/uploads\/2020\/03\/march-april-covid19-yoy-comparison-personal-touches-768x271.png 768w, https:\/\/bloomerang.com\/wp-content\/uploads\/2020\/03\/march-april-covid19-yoy-comparison-personal-touches-200x71.png 200w, https:\/\/bloomerang.com\/wp-content\/uploads\/2020\/03\/march-april-covid19-yoy-comparison-personal-touches-400x141.png 400w, https:\/\/bloomerang.com\/wp-content\/uploads\/2020\/03\/march-april-covid19-yoy-comparison-personal-touches-600x212.png 600w, https:\/\/bloomerang.com\/wp-content\/uploads\/2020\/03\/march-april-covid19-yoy-comparison-personal-touches-800x282.png 800w, https:\/\/bloomerang.com\/wp-content\/uploads\/2020\/03\/march-april-covid19-yoy-comparison-personal-touches-1200x423.png 1200w\" sizes=\"(max-width: 1529px) 100vw, 1529px\" \/><\/p>\n<p>So don&#8217;t give up on the telephone just yet; it might be your secret weapon for good donor stewardship!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s digital-dominated world, personal touches like handwritten notes and phone calls can break through the noise. Though mostly anecdotal, top fundraisers and consultants have espoused the power of such personal touches, particularly the use of the phone. We even have some data to back it up: McConkey-Johnston International in the UK found that first-time [&hellip;]<\/p>\n","protected":false},"author":259,"featured_media":61049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1],"tags":[],"cause":[],"article_author":[],"webinar_host":[],"topic":[204,428,105,205,351,206,403],"class_list":["post-45871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","topic-acquire","topic-data","topic-donor-appreciation","topic-engage","topic-marketing-communications","topic-retain","topic-strategy-planning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Call donors to thank them and boost future donations<\/title>\n<meta name=\"description\" content=\"Learn how to call donors to thank them and increase the likelihood of receiving future donations for your cause.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bloomerang.com\/blog\/actually-calling-donors-to-thank-them-does-make-them-more-likely-to-give-again-and-give-more\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Actually, calling donors to thank them does make them more likely to give again (and give more)\" \/>\n<meta property=\"og:description\" content=\"Learn how to call donors to thank them and increase the likelihood of receiving future donations for your cause.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bloomerang.com\/blog\/actually-calling-donors-to-thank-them-does-make-them-more-likely-to-give-again-and-give-more\/\" \/>\n<meta property=\"og:site_name\" content=\"Bloomerang\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bloomerangtech\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-09T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-19T18:21:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2017\/08\/board-member-questions-preview-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2440\" \/>\n\t<meta property=\"og:image:height\" content=\"950\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Heidi Atkinson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bloomerangtech\" \/>\n<meta name=\"twitter:site\" content=\"@bloomerangtech\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Heidi Atkinson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/actually-calling-donors-to-thank-them-does-make-them-more-likely-to-give-again-and-give-more\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/actually-calling-donors-to-thank-them-does-make-them-more-likely-to-give-again-and-give-more\\\/\"},\"author\":{\"name\":\"Heidi Atkinson\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#\\\/schema\\\/person\\\/9732c48f62f7b7da9e2f72a039381574\"},\"headline\":\"Actually, calling donors to thank them does make them more likely to give again (and give more)\",\"datePublished\":\"2020-03-09T09:00:00+00:00\",\"dateModified\":\"2025-11-19T18:21:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/actually-calling-donors-to-thank-them-does-make-them-more-likely-to-give-again-and-give-more\\\/\"},\"wordCount\":769,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/actually-calling-donors-to-thank-them-does-make-them-more-likely-to-give-again-and-give-more\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/board-member-questions-preview-1.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/bloomerang.com\\\/blog\\\/actually-calling-donors-to-thank-them-does-make-them-more-likely-to-give-again-and-give-more\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/actually-calling-donors-to-thank-them-does-make-them-more-likely-to-give-again-and-give-more\\\/\",\"url\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/actually-calling-donors-to-thank-them-does-make-them-more-likely-to-give-again-and-give-more\\\/\",\"name\":\"Call donors to thank them and boost future donations\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/actually-calling-donors-to-thank-them-does-make-them-more-likely-to-give-again-and-give-more\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/actually-calling-donors-to-thank-them-does-make-them-more-likely-to-give-again-and-give-more\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/board-member-questions-preview-1.jpg\",\"datePublished\":\"2020-03-09T09:00:00+00:00\",\"dateModified\":\"2025-11-19T18:21:58+00:00\",\"description\":\"Learn how to call donors to thank them and increase the likelihood of receiving future donations for your cause.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bloomerang.com\\\/blog\\\/actually-calling-donors-to-thank-them-does-make-them-more-likely-to-give-again-and-give-more\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/actually-calling-donors-to-thank-them-does-make-them-more-likely-to-give-again-and-give-more\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/board-member-questions-preview-1.jpg\",\"contentUrl\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/board-member-questions-preview-1.jpg\",\"width\":2440,\"height\":950,\"caption\":\"A woman is on the phone and looking towards her computer screen. She's smiling. It appears that she is on the phone with a nonprofit she recently donated to.\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#website\",\"url\":\"https:\\\/\\\/bloomerang.com\\\/\",\"name\":\"Bloomerang\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bloomerang.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#organization\",\"name\":\"Bloomerang\",\"url\":\"https:\\\/\\\/bloomerang.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Bloomerang-Logo_Horizontal_RGB_Color.png\",\"contentUrl\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Bloomerang-Logo_Horizontal_RGB_Color.png\",\"width\":1361,\"height\":240,\"caption\":\"Bloomerang\"},\"image\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bloomerangtech\",\"https:\\\/\\\/x.com\\\/bloomerangtech\",\"https:\\\/\\\/www.instagram.com\\\/bloomerangtech\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/2675499\",\"https:\\\/\\\/www.youtube.com\\\/bloomerangco\"],\"description\":\"Bloomerang is more than a fundraising platform, it is a total Giving Platform, an all-in-one fundraising solution with nonprofit CRM, online giving, peer-to-peer campaigns, auctions, and volunteer tools. Bloomerang synchronizes donor data across these nonprofit tools and empowers fundraisers to raise more.\",\"email\":\"info@bloomerang.com\",\"telephone\":\"1-866-332-2999\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"501\",\"maxValue\":\"1000\"},\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"9120 Otis Avenue\",\"addressLocality\":\"Indianapolis\",\"addressRegion\":\"IN\",\"postalCode\":\"46216\",\"addressCountry\":\"US\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#\\\/schema\\\/person\\\/9732c48f62f7b7da9e2f72a039381574\",\"name\":\"Heidi Atkinson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/team-heidi-atkinson-96x96.jpg\",\"url\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/team-heidi-atkinson-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/team-heidi-atkinson-96x96.jpg\",\"caption\":\"Heidi Atkinson\"},\"description\":\"Heidi Atkinson is a Product Analyst at Bloomerang. Before joining Bloomerang, Heidi was the Resource Development Manager for Women Aware, Inc., the Development Associate for People &amp; Stories \\\/ Gente y Cuentos, and the AmeriCorps VISTA \u2013 Communications Manager for Neighborhood Housing Services of South Buffalo. She was also Secretary of the Education Endowment Committee for St. Ann\u2019s Church, and has spent time volunteering at the Potawatomi Zoo and for an immigration program with La Casa de Amistad.\",\"sameAs\":[\"https:\\\/\\\/www.bloomerang.com\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/heidi-atkinson-a5557011\\\/\"],\"url\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/author\\\/heidi-atkinson\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Call donors to thank them and boost future donations","description":"Learn how to call donors to thank them and increase the likelihood of receiving future donations for your cause.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bloomerang.com\/blog\/actually-calling-donors-to-thank-them-does-make-them-more-likely-to-give-again-and-give-more\/","og_locale":"en_US","og_type":"article","og_title":"Actually, calling donors to thank them does make them more likely to give again (and give more)","og_description":"Learn how to call donors to thank them and increase the likelihood of receiving future donations for your cause.","og_url":"https:\/\/bloomerang.com\/blog\/actually-calling-donors-to-thank-them-does-make-them-more-likely-to-give-again-and-give-more\/","og_site_name":"Bloomerang","article_publisher":"https:\/\/www.facebook.com\/bloomerangtech","article_published_time":"2020-03-09T09:00:00+00:00","article_modified_time":"2025-11-19T18:21:58+00:00","og_image":[{"width":2440,"height":950,"url":"https:\/\/bloomerang.com\/wp-content\/uploads\/2017\/08\/board-member-questions-preview-1.jpg","type":"image\/jpeg"}],"author":"Heidi Atkinson","twitter_card":"summary_large_image","twitter_creator":"@bloomerangtech","twitter_site":"@bloomerangtech","twitter_misc":{"Written by":"Heidi Atkinson","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bloomerang.com\/blog\/actually-calling-donors-to-thank-them-does-make-them-more-likely-to-give-again-and-give-more\/#article","isPartOf":{"@id":"https:\/\/bloomerang.com\/blog\/actually-calling-donors-to-thank-them-does-make-them-more-likely-to-give-again-and-give-more\/"},"author":{"name":"Heidi Atkinson","@id":"https:\/\/bloomerang.com\/#\/schema\/person\/9732c48f62f7b7da9e2f72a039381574"},"headline":"Actually, calling donors to thank them does make them more likely to give again (and give more)","datePublished":"2020-03-09T09:00:00+00:00","dateModified":"2025-11-19T18:21:58+00:00","mainEntityOfPage":{"@id":"https:\/\/bloomerang.com\/blog\/actually-calling-donors-to-thank-them-does-make-them-more-likely-to-give-again-and-give-more\/"},"wordCount":769,"commentCount":2,"publisher":{"@id":"https:\/\/bloomerang.com\/#organization"},"image":{"@id":"https:\/\/bloomerang.com\/blog\/actually-calling-donors-to-thank-them-does-make-them-more-likely-to-give-again-and-give-more\/#primaryimage"},"thumbnailUrl":"https:\/\/bloomerang.com\/wp-content\/uploads\/2017\/08\/board-member-questions-preview-1.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bloomerang.com\/blog\/actually-calling-donors-to-thank-them-does-make-them-more-likely-to-give-again-and-give-more\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/bloomerang.com\/blog\/actually-calling-donors-to-thank-them-does-make-them-more-likely-to-give-again-and-give-more\/","url":"https:\/\/bloomerang.com\/blog\/actually-calling-donors-to-thank-them-does-make-them-more-likely-to-give-again-and-give-more\/","name":"Call donors to thank them and boost future donations","isPartOf":{"@id":"https:\/\/bloomerang.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bloomerang.com\/blog\/actually-calling-donors-to-thank-them-does-make-them-more-likely-to-give-again-and-give-more\/#primaryimage"},"image":{"@id":"https:\/\/bloomerang.com\/blog\/actually-calling-donors-to-thank-them-does-make-them-more-likely-to-give-again-and-give-more\/#primaryimage"},"thumbnailUrl":"https:\/\/bloomerang.com\/wp-content\/uploads\/2017\/08\/board-member-questions-preview-1.jpg","datePublished":"2020-03-09T09:00:00+00:00","dateModified":"2025-11-19T18:21:58+00:00","description":"Learn how to call donors to thank them and increase the likelihood of receiving future donations for your cause.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bloomerang.com\/blog\/actually-calling-donors-to-thank-them-does-make-them-more-likely-to-give-again-and-give-more\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bloomerang.com\/blog\/actually-calling-donors-to-thank-them-does-make-them-more-likely-to-give-again-and-give-more\/#primaryimage","url":"https:\/\/bloomerang.com\/wp-content\/uploads\/2017\/08\/board-member-questions-preview-1.jpg","contentUrl":"https:\/\/bloomerang.com\/wp-content\/uploads\/2017\/08\/board-member-questions-preview-1.jpg","width":2440,"height":950,"caption":"A woman is on the phone and looking towards her computer screen. She's smiling. It appears that she is on the phone with a nonprofit she recently donated to."},{"@type":"WebSite","@id":"https:\/\/bloomerang.com\/#website","url":"https:\/\/bloomerang.com\/","name":"Bloomerang","description":"","publisher":{"@id":"https:\/\/bloomerang.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bloomerang.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bloomerang.com\/#organization","name":"Bloomerang","url":"https:\/\/bloomerang.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bloomerang.com\/#\/schema\/logo\/image\/","url":"https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/01\/Bloomerang-Logo_Horizontal_RGB_Color.png","contentUrl":"https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/01\/Bloomerang-Logo_Horizontal_RGB_Color.png","width":1361,"height":240,"caption":"Bloomerang"},"image":{"@id":"https:\/\/bloomerang.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bloomerangtech","https:\/\/x.com\/bloomerangtech","https:\/\/www.instagram.com\/bloomerangtech\/","https:\/\/www.linkedin.com\/company\/2675499","https:\/\/www.youtube.com\/bloomerangco"],"description":"Bloomerang is more than a fundraising platform, it is a total Giving Platform, an all-in-one fundraising solution with nonprofit CRM, online giving, peer-to-peer campaigns, auctions, and volunteer tools. Bloomerang synchronizes donor data across these nonprofit tools and empowers fundraisers to raise more.","email":"info@bloomerang.com","telephone":"1-866-332-2999","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"501","maxValue":"1000"},"address":{"@type":"PostalAddress","streetAddress":"9120 Otis Avenue","addressLocality":"Indianapolis","addressRegion":"IN","postalCode":"46216","addressCountry":"US"}},{"@type":"Person","@id":"https:\/\/bloomerang.com\/#\/schema\/person\/9732c48f62f7b7da9e2f72a039381574","name":"Heidi Atkinson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bloomerang.com\/wp-content\/uploads\/2020\/03\/team-heidi-atkinson-96x96.jpg","url":"https:\/\/bloomerang.com\/wp-content\/uploads\/2020\/03\/team-heidi-atkinson-96x96.jpg","contentUrl":"https:\/\/bloomerang.com\/wp-content\/uploads\/2020\/03\/team-heidi-atkinson-96x96.jpg","caption":"Heidi Atkinson"},"description":"Heidi Atkinson is a Product Analyst at Bloomerang. Before joining Bloomerang, Heidi was the Resource Development Manager for Women Aware, Inc., the Development Associate for People &amp; Stories \/ Gente y Cuentos, and the AmeriCorps VISTA \u2013 Communications Manager for Neighborhood Housing Services of South Buffalo. She was also Secretary of the Education Endowment Committee for St. Ann\u2019s Church, and has spent time volunteering at the Potawatomi Zoo and for an immigration program with La Casa de Amistad.","sameAs":["https:\/\/www.bloomerang.com","https:\/\/www.linkedin.com\/in\/heidi-atkinson-a5557011\/"],"url":"https:\/\/bloomerang.com\/blog\/author\/heidi-atkinson\/"}]}},"_links":{"self":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/posts\/45871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/users\/259"}],"replies":[{"embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/comments?post=45871"}],"version-history":[{"count":0,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/posts\/45871\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/media\/61049"}],"wp:attachment":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/media?parent=45871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/categories?post=45871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/tags?post=45871"},{"taxonomy":"cause","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/cause?post=45871"},{"taxonomy":"article_author","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/article_author?post=45871"},{"taxonomy":"webinar_host","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/webinar_host?post=45871"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/topic?post=45871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}