{"id":45639,"date":"2025-10-22T05:00:00","date_gmt":"2025-10-22T09:00:00","guid":{"rendered":"https:\/\/bloomerang2dev.wpengine.com\/?p=45639"},"modified":"2025-12-09T10:19:46","modified_gmt":"2025-12-09T15:19:46","slug":"nonprofit-annual-report","status":"publish","type":"post","link":"https:\/\/bloomerang.com\/blog\/nonprofit-annual-report\/","title":{"rendered":"15 inspiring nonprofit annual report examples (+ template!)"},"content":{"rendered":"<p>Many nonprofit professionals greet the annual reporting process with apprehension. After all, <a href=\"https:\/\/kindful.com\/nonprofit-glossary\/nonprofit-annual-report\/\" target=\"_blank\" rel=\"noopener\">annual reports<\/a> have a bad reputation\u2014they\u2019re often seen as a drain on time and resources<\/p>\n<p>However, you don\u2019t need to dread creating your annual report! When well-crafted, this resource can be a vital tool for <a href=\"\/retention\">retaining and growing donor support<\/a>.<\/p>\n<p>This guide walks your organization through the process of creating a nonprofit annual report. Here\u2019s what to expect:<\/p>\n<ul>\n<li aria-level=\"1\"><a href=\"#faqs\">Nonprofit annual report FAQs<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#template\">Free nonprofit annual report template<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#optimize\">How to optimize your nonprofit impact report<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#tools\">Tools for creating your nonprofit impact report<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#examples\">15 inspirational nonprofit annual report examples<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#bloomerang\">How Bloomerang helps nonprofits create stellar annual reports<\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/independentsector.org\/resource\/trust-in-civil-society\/\" target=\"_blank\" rel=\"noopener\">57% of Americans<\/a> say they have a high level of trust in nonprofits, more than any other sector. With a robust, informative, and transparent annual report, you can maintain a high level of trust with your donors, leading to long-term support for your nonprofit.<\/p>\n<p><a href=\"\/crm\/\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-142773\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_banner-cta.png\" alt=\"Easily gather and evaluate donor insights to help find new supporters. Learn about Bloomerang\u2019s data management tools.\" width=\"1536\" height=\"403\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_banner-cta.png 1536w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_banner-cta-768x202.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/a><\/p>\n<div id=\"faqs\">\n<h2>Nonprofit annual report FAQs<\/h2>\n<h3>What is a nonprofit annual report?<\/h3>\n<p><strong>A nonprofit annual report is an externally facing resource that recaps an organization\u2019s accomplishments and challenges within a given year.<\/strong> The audience for this report is the donors, volunteers, constituents, and other stakeholders who have been involved with the organization\u2019s projects and programs throughout the year.<\/p>\n<p>Traditionally, this report was a printed document or brochure shared with relevant stakeholders. Nowadays, annual report formats vary widely. They can be presented in various formats, including:<\/p>\n<ul>\n<li>PDFs<\/li>\n<li>Videos<\/li>\n<li>Interactive web pages<\/li>\n<li>Online booklets<\/li>\n<li>And other unique styles<\/li>\n<\/ul>\n<h3>Are nonprofits required to publish annual reports?<\/h3>\n<p>In short: no. You may be thinking of Form 990 \u2014 every year, nonprofits are required to submit a <a href=\"https:\/\/www.irs.gov\/forms-pubs\/about-form-990\" target=\"_blank\" rel=\"noopener\">Form 990<\/a> to the IRS. This document contains information about your nonprofit\u2019s revenue and expenses throughout the year. Because this information is publicly available, supporters can use your nonprofit\u2019s annual Form 990 to track your financial transparency.<\/p>\n<p>Technically, Form 990 is the only required annual report for nonprofits. However, your annual tax form doesn\u2019t thank your donors, make them feel proud, or give them new reasons to engage and grow their relationship with you. A comprehensive annual report can fill this role. That\u2019s why we highly recommend including a full-fledged annual report in your annual strategy.<\/p>\n<p>Additionally, publishing an annual report can demonstrate to donors that you are committed to transparency. According to a <a href=\"https:\/\/philanthropynewsdigest.org\/news\/funders-give-more-to-transparent-organizations-survey-finds\" target=\"_blank\" rel=\"noopener\">Candid study<\/a>, \u201cFunders donate 62 percent more on average to organizations that are transparent about how their gifts are used than those without such transparency.\u201d<\/p>\n<h3>What is the difference between an annual report and an impact report?<\/h3>\n<p>While annual reports and impact reports share similarities, many organizations are now differentiating between these two vital nonprofit resources.<\/p>\n<p><strong>An annual report <\/strong>is published once a year and typically follows a clear format. It typically features a message from the nonprofit\u2019s executive director, information about operational milestones, and updates on the organization&#8217;s financial health. This type of report is traditionally published as a multi-page PDF or booklet available both online and in print.<\/p>\n<p>On the other hand, <strong>an impact report<\/strong> specifically focuses on the outcomes your organization has achieved as a direct result of its efforts. These types of reports demonstrate tangible impact using storytelling, beneficiary testimonials, and quantifiable data.<\/p>\n<h4>Annual reports and impact reports: Key differences<\/h4>\n<table>\n<tbody>\n<tr>\n<td><strong>Annual report<\/strong><\/td>\n<td><strong>Impact report<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>Scope<\/strong><\/td>\n<td>Broad, covering all an organization\u2019s accomplishments and challenges throughout a calendar year<\/td>\n<td>Focused, covering the results of a single campaign or initiative<\/td>\n<\/tr>\n<tr>\n<td><strong>Content<\/strong><\/td>\n<td>Financial data, operational updates, and long-form storytelling<\/td>\n<td>Testimonials and outcome metrics<\/td>\n<\/tr>\n<tr>\n<td><strong>Audience<\/strong><\/td>\n<td>Typically, a more formal audience of major donors, board members, and industry partners<\/td>\n<td>Typically, an audience of the donors who supported a<\/p>\n<p>specific campaign<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Despite these differences, many organizations are blurring the lines between these reports. In this guide, you\u2019ll see annual reports that read more like punchy impact reports, with clear data and only one to two pages of content. This reflects a broader trend among nonprofits to make their annual reports more online-friendly, favoring visually engaging, data-driven infographics over lengthy, formal documents.<\/p>\n<p><a href=\"\/guide\/fundraisers-guide-to-automation-made-easy\/\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-142774\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_automation-guide-cta-scaled.png\" alt=\"Free eBook: The Fundraiser\u2019s Guide to Automation. Forge deeper connections and grow generosity with our guide to smart, simple automation. Get the guide.\" width=\"2560\" height=\"1057\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_automation-guide-cta-scaled.png 2560w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_automation-guide-cta-768x317.png 768w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_automation-guide-cta-1536x634.png 1536w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_automation-guide-cta-2048x845.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<\/div>\n<div id=\"template\">\n<h2>Free nonprofit annual report template<\/h2>\n<p>So, what should a nonprofit annual report include? Here is a basic template that can provide a starting point for building your annual report strategy:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-131883 size-full\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/07\/Nonprofit-Annual-Report-Template-ver2.png\" alt=\"This basic template shows the essential elements of a nonprofit annual report, which are described in more detail in the text below. \" width=\"1520\" height=\"1020\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/07\/Nonprofit-Annual-Report-Template-ver2.png 1520w, https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/07\/Nonprofit-Annual-Report-Template-ver2-768x515.png 768w\" sizes=\"(max-width: 1520px) 100vw, 1520px\" \/><\/p>\n<p>As shown in the template, your annual report should include the following elements:<\/p>\n<ul>\n<li><strong>Your organization\u2019s mission statement. <\/strong>Feature your mission statement at the very beginning of the document. This will provide context for those who may not be as familiar with your organization and serve as a reminder to those who are.<\/li>\n<li><strong>Financial information.<\/strong> Again, be as straightforward as possible with these numbers for transparency with your supporters. Donors want to know how you used their funds, so show them that your nonprofit is a responsible steward of their donations by providing context behind major expenses. Get specific about what you were able to accomplish by including statistics about the total number of people you helped, animals you rescued, etc.<\/li>\n<li><strong>Projects from the year. <\/strong>What projects did you start? What did you finish? Which <a href=\"\/blog\/online-fundraising\/\">digital fundraising campaigns<\/a> were most successful? What still needs to be done in order to reach your nonprofit\u2019s goals? Include photos or videos to show what your efforts looked like.<\/li>\n<li><strong>Appreciation for your contributors. <\/strong>This is a great opportunity to acknowledge and appreciate your nonprofit\u2019s donors. You can also thank other key stakeholders like volunteers, corporate partners and board members.<\/li>\n<\/ul>\n<p>Since there is no legal requirement for nonprofits to publish annual reports, there are no specific guidelines for what you must include in your report. However, if you completely omit your financial information from your report, for instance, some supporters may consider it fishy. Promoting full transparency is key to maintaining donor trust and your nonprofit\u2019s reputation.<\/p>\n<\/div>\n<div id=\"optimize\">\n<h2>How to optimize your nonprofit impact report<\/h2>\n<p>Now that you have a basic understanding of the elements of an annual report, you can build on your approach to make the report as engaging and effective as possible. Here are a few best practices to keep in mind when developing your nonprofit\u2019s annual report:<\/p>\n<h3>1. Incorporate your annual report into your larger strategy<\/h3>\n<p>Your annual report will provide the greatest long-term benefits when it supports a larger goal and <a href=\"\/blog\/nonprofit-strategic-planning\/\">strategic plan<\/a> for your organization. You can recoup the time and resources spent creating the report by turning this report into a valuable donor engagement and retention tool.<\/p>\n<p>For example, you can use your annual report to bolster <a href=\"\/blog\/fundraising-strategy\/\"><span style=\"color: #2c7c11;\">your fundraising strategy<\/span><\/a>. You can support your donor retention efforts by spotlighting top donors and partners in your report and highlighting exciting upcoming initiatives for supporters to get involved with.<\/p>\n<p>You can also use the report to further your marketing approach. Consider the core messages your organization has pushed throughout the year. How can you incorporate those same messages, tone and visuals into your annual report?<\/p>\n<p>Carefully thinking through the purpose of your annual report will help you create a resource that reinforces and supports your other strategic goals.<\/p>\n<h3>2. Create a donor-centric nonprofit annual report<\/h3>\n<p>Your annual report should be donor-centric to reach your audience on a personal level. Review these strategies for keeping your report centered on your supporter community:<\/p>\n<h3>Consider your audience<\/h3>\n<p>Your annual report\u2019s format is a key decision to make and you can base the choice on what you anticipate your audience will read. Understanding your audience demographics and preferences is the first step to ensuring your annual report is designed for their needs.<\/p>\n<p>You may have some donors who want all of the details about your organization\u2019s efforts as soon as possible. They value and appreciate a book-style annual report with detailed stories, infographics and charts.<\/p>\n<p>You may also have some donors who won\u2019t sit down to read your newsletter, much less a lengthy annual report. You may consider sending a single page of infographics rather than a full report to these donors.<\/p>\n<h3>Apply a you-attitude throughout the document<\/h3>\n<p>A <a href=\"\/blog\/do-your-donor-communications-pass-the-you-test\/\">you-attitude<\/a> is all about presenting accomplishments as your donors\u2019 rather than your organization\u2019s. Try to keep supporters centered at all times. For instance, compare the following sentences:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-131884 size-full\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/07\/Chart-5-22-Nonprofit-Cats-copy.png\" alt=\"This image says &quot;Thanks to your generous support, we were able to provide 500 bowls of food to cats in need.&quot; \" width=\"630\" height=\"180\" \/><\/p>\n<p><em>Versus<\/em><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-131885 size-full\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/07\/Chart-5-22-Nonprofit-Cats-2-copy.png\" alt=\"This image says &quot;Your generous support fed 500 cats in need, like Fluffy. We couldn't do that without you!&quot; \" width=\"630\" height=\"180\" \/><\/p>\n<p>The second sentence uses you-attitude and is more likely to hold the attention of your supporters throughout a document like your nonprofit annual report. This subtle shift lets the donor know you\u2019re truly grateful for their support.<\/p>\n<h3>Create visuals to feature important metrics and information<\/h3>\n<p>It can be overwhelming to pick up a large packet of information with pages and pages of text. Instead, break up the text with infographics, graphs and charts, images of supporters and volunteers and other interesting graphics.<\/p>\n<p>Visuals make it easier for supporters to scan your nonprofit annual report and pull out the data that means the most to them.<\/p>\n<h3>3. Choose a nonprofit annual report format<\/h3>\n<p>The traditional nonprofit annual report is a book-length document. Since some donors prefer having extensive information about your organization, these lengthy reports aren\u2019t a waste of time and energy.<\/p>\n<p>Sending comprehensive annual report booklets to the right donors can pay off, like in the case of <a href=\"https:\/\/rifoundation.org\/\" target=\"_blank\" rel=\"noopener\">The Rhode Island Foundation<\/a>. This organization published a well-designed, well-written report. They cut down on the number of reports they mailed directly (and made the report available online) but made sure to continue sending the paper version to some local lawyers.<\/p>\n<p>An elderly man walked into the office of one of these local lawyers, prepared to write a will and get his affairs in order. While he waited to be seen, he picked up one of the copies of the Rhode Island Foundation annual report. He hadn\u2019t quite known what to do with his sizable estate before that moment. Years later, upon his passing, the Rhode Island Foundation received a small fortune from that generous man, all thanks to a printed annual report.<\/p>\n<p>This story illustrates the benefits of a traditional report format. However, this doesn\u2019t mean you shouldn\u2019t adapt to the times. <strong>Analyze your audience and create your annual report according to what they\u2019re most likely to respond to.<\/strong><\/p>\n<p>Remember that you can always post your full report online and use other formats to summarize information and invite your supporters to visit your website to view the entire document. For example, let\u2019s review some other unique formats that you may use to convey your annual report:<\/p>\n<h4>Large Postcard<\/h4>\n<p>Postcards are designed to be brief so that supporters can quickly and easily skim the information rather than read a lengthy document (or book). Your goal shouldn\u2019t be to jam-pack this postcard with all of the information that you would include in a traditional report. Instead, you should highlight only the most important details.<\/p>\n<p>Your postcard should:<\/p>\n<ul>\n<li><strong>Convey <\/strong><a href=\"\/blog\/see-how-one-nonprofit-communicates-donation-impact\"><span style=\"color: #2c7c11;\"><strong>impact and results<\/strong><\/span><\/a><strong>. <\/strong>Due to limited space, you may need to be selective about the most important metrics to incorporate. Remember, this is the opportunity for your nonprofit to show the world the good you\u2019ve done in the last year.<\/li>\n<li><strong>Visually display information.<\/strong> Make sure the information is easy to read. Charts, graphs and prominently-displayed statistics help draw attention to the most important aspects of the postcard.<\/li>\n<\/ul>\n<p>While you may not have the opportunity to include every detail in this format, you can leverage additional platforms alongside your postcard. For example, you may leave out appreciation messages for major donors in your postcard, but include a QR code leading to a virtual <a href=\"https:\/\/www.omnially.com\/blog\/digital-donor-recognition-walls-what-to-know\" target=\"_blank\" rel=\"noopener\">donor recognition wall<\/a> to show your gratitude in another way.<\/p>\n<p>Here is a template for what your annual report postcard might look like:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-131887 size-full\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/07\/Annual-Report-Postcard-1-ver2.png\" alt=\"This template shows what a nonprofit annual report might look like in postcard format. \" width=\"1200\" height=\"1049\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/07\/Annual-Report-Postcard-1-ver2.png 1200w, https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/07\/Annual-Report-Postcard-1-ver2-768x671.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>This template includes financial information, a short summary of the accomplishments during the year and key statistics that reveal the organization\u2019s impact.<\/p>\n<h4>Self-Mailer<\/h4>\n<p>Another option for sending your nonprofit annual report is creating a 2-4 page document self-mailer. Self-mailers can be incredibly useful because they bypass the issue of getting your supporter to open an envelope in the first place since the address and postage are printed directly on the document. It\u2019s easy for your supporters to simply open the document and read what it says.<\/p>\n<p>Follow these best practices when designing a self-mailer:<\/p>\n<ul>\n<li><strong>Include clearly stated next steps. <\/strong>When you designate the next steps supporters should take to further engage with your organization, you ensure the mailer won\u2019t just get lost with their junk mail. By incorporating a list of upcoming events or the URL for your donation page, you increase the likelihood that they\u2019ll keep the report for a longer period of time.<\/li>\n<li><strong>Incorporate plenty of images. <\/strong>Break up the text with images to engage your readers without distracting them from the copy. Be sure the mailer is visually compelling and not overwhelming for your readers.<\/li>\n<li><strong>Keep your copy concise. <\/strong>You have more space with a self-mailer than a postcard, but it\u2019s still somewhat limited. Condense your copy to make sure it\u2019s short, sweet and to the point, but still cover all of the important aspects of your annual report.<\/li>\n<\/ul>\n<p>While this type of nonprofit annual report is designed to be physically mailed, it\u2019s also a good idea to send a PDF version via email to gain the attention of those who might have missed it in their mailbox.<\/p>\n<p>Here is an example of what your self-mailer could look like. It contains the same information we highlighted in the postcard, but in a multi-page format:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-131888 size-full\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/07\/Annual-Report-Self-Mailer-ver2.png\" alt=\"This is a template for what a self-mailer nonprofit annual report might look like. \" width=\"1200\" height=\"1032\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/07\/Annual-Report-Self-Mailer-ver2.png 1200w, https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/07\/Annual-Report-Self-Mailer-ver2-768x660.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h4>Video<\/h4>\n<p>A well-designed, compelling video is a great way to not only tell your supporters but also show them the impact they made on your organization\u2019s mission. Follow these steps to create an effective video:<\/p>\n<ul>\n<li><strong>Be picky about your videographer. <\/strong>Video annual reports need to be professional in order to make an impact on your supporters, and hiring a videographer is the easiest way to ensure this. As you review your top options, carefully examine their past videos. If they don\u2019t inspire you, move on. Home movie quality just won\u2019t cut it.<\/li>\n<li><strong>Follow a prepared script. <\/strong>Gather your staff\u2019s best writers to <a href=\"\/blog\/3-steps-to-scripting-a-memorable-nonprofit-video\/\"><span style=\"color: #2c7c11;\">craft the script<\/span><\/a> to discuss all of the important metrics and accomplishments that you want to highlight in your annual report. The other shots in the video will support the speaker\u2019s words.<\/li>\n<li><strong>Use relevant footage. <\/strong>If your organization focuses on reducing water pollution, then show footage of rushing rivers and streams. If you help abandoned animals find new homes, incorporate clips of dogs meeting their new families for the first time. Use the video format to its fullest potential by including maps when discussing location or by featuring videos of volunteers when you discuss their involvement.<\/li>\n<\/ul>\n<p>You can share your video report on your website, social media and email newsletters.<\/p>\n<h3>4. Choose compelling visuals for your nonprofit annual report<\/h3>\n<p>Your report\u2019s images and graphics should be thoughtfully chosen. Here are a few examples of the types of visuals you might include in your annual report:<\/p>\n<ul>\n<li><strong>Brand the visuals to your nonprofit. <\/strong>Your entire annual report should flow together cohesively. This means you should make sure your logo is prominently displayed and that your usual colors and fonts are used in images and infographics.<\/li>\n<li><strong>Diversify the type of images you use.<\/strong> Instead of only including photos of your constituents or staff, <a href=\"\/blog\/4-ways-to-make-your-nonprofits-photography-stand-out\/\">diversify your images<\/a> to help convey more information. For instance, pie charts are a great opportunity to display financial allocations and statistics graphics help draw the reader\u2019s eye.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-131889 size-full\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/07\/Annual-Report-Visuals-ver2-copy.png\" alt=\"Effective annual report visuals include images of volunteers or constituents, statistics and text-based images and pie charts and graphs. \" width=\"600\" height=\"400\" \/><\/p>\n<ul>\n<li><strong>Keep donors engaged.<\/strong> Don\u2019t overwhelm your readers with too much text or too many images. Rather, there should be a healthy balance of text and images.<\/li>\n<\/ul>\n<p>Images should never be distracting. They should be helpful guides when it comes to conveying important information within your nonprofit annual report.<\/p>\n<p>Ask for volunteers to review the document and provide feedback about the imagery used before you send your report out. Or, you might hire a professional graphic designer to help organize all of the information in a visually compelling way.<\/p>\n<h3>5. Be honest and appreciative in your nonprofit annual report<\/h3>\n<p>Honesty really is the best policy, especially in your nonprofit annual report.<\/p>\n<p>Sometimes things don\u2019t go as planned and you may not reach a specific goal or complete a certain project. However, if you try to cover up mistakes or missed opportunities, you can foster mistrust among supporters.<\/p>\n<p>If you haven\u2019t quite accomplished one of your goals within the last year, briefly mention it in the annual report. Then, follow it up with a game plan to adjust your strategy and show your donors that you\u2019re taking a proactive approach.<\/p>\n<p>Address information such as:<\/p>\n<ul>\n<li>What the setback was and what caused it<\/li>\n<li>Data-informed adjustments you\u2019re planning to make to address the issue at hand<\/li>\n<li>How and when the setback should be addressed in the future<\/li>\n<\/ul>\n<p>Stay transparent about all of your nonprofit\u2019s activities, including finances, campaign results and external threats, such as any data breaches you may have experienced.<\/p>\n<h3>6. Use your nonprofit annual report to look forward<\/h3>\n<p>Providing information about your future plans and projects will get people excited about what\u2019s in store for your nonprofit.<\/p>\n<p>When looking forward, make sure to spell out the expectations regarding your organization\u2019s future actions and goals:<\/p>\n<ul>\n<li><strong>Remind supporters about goals in progress.<\/strong> For example, you might provide an update as to whether or not you\u2019re on track for the <a href=\"\/blog\/capital-campaign-guide\/\">capital campaign<\/a> that you started in 2022 and will wrap up in 2025.<\/li>\n<li><strong>Get donors excited about the next long-term project for your organization. <\/strong>What major changes are on the horizon for your nonprofit? Let donors know what opportunities you\u2019ll be pursuing next year to show that you\u2019re constantly seeking new ways to grow and evolve.<\/li>\n<\/ul>\n<p>Forward-facing plans excite your donors and inspire them to continue contributing in the future.<\/p>\n<p>Make sure that after you\u2019ve provided insight about your future plans, you also provide opportunities for your supporters to get involved. Provide some action items that supporters can take part in right away, such as the URL to your donation page, meeting dates and upcoming event registrations so that they can show their support.<\/p>\n<\/div>\n<div id=\"tools\">\n<h2>Tools for creating your nonprofit impact report<\/h2>\n<p>You don\u2019t need to be a graphic design expert or set aside a large amount of your budget to build a compelling annual report. There are plenty of free and inexpensive ways to develop your report using user-friendly online resources.<\/p>\n<p>A few helpful design tools for creating your annual report include:<\/p>\n<ul>\n<li><a href=\"https:\/\/yearly.report\/\" target=\"_blank\" rel=\"noopener\">Yearly<\/a>, which is an annual report design tool specifically made for nonprofits. You can use the user-friendly drag-and-drop builder to design a professional, mobile-friendly report customized to your nonprofit.<\/li>\n<li><a href=\"https:\/\/venngage.com\/blog\/venngage-for-nonprofits\" target=\"_blank\" rel=\"noopener\">Venngage<\/a>, which is a visual storytelling design tool. Using this platform, you can create branded infographics for your digital report without having to consult a graphic designer.<\/li>\n<li><a href=\"https:\/\/www.canva.com\/canva-for-nonprofits\/\" target=\"_blank\" rel=\"noopener\">Canva<\/a>, which is another free graphic design tool that can help you create your annual report in multiple formats. Canva offers templates for all types of printed and digital designs, including reports, postcards, social media graphics and more.<\/li>\n<li><a href=\"https:\/\/www.visme.co\/\" target=\"_blank\" rel=\"noopener\">Visme<\/a>, which is a visual communication platform for developing presentations, infographics, data visualizations, videos and more. You can try this platform for free or upgrade to a starter plan to access a wider range of features.<\/li>\n<\/ul>\n<p>Choose your annual report platform based on the report formats you\u2019re looking to create. Also, take advantage of any free trials or demos before investing in paid plans.<\/p>\n<p><a href=\"\/guide\/beginners-guide-to-nonprofit-data-segmentation\/\"><img decoding=\"async\" class=\"aligncenter wp-image-142775 size-full\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_data-segmentation-cta-scaled.png\" alt=\"Free eBook: A Beginner\u2019s Guide to Nonprofit Data Segmentation. Increase your donor retention rates by keeping donors more engaged through segmented communication. Get the guide.\" width=\"2560\" height=\"1057\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_data-segmentation-cta-scaled.png 2560w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_data-segmentation-cta-768x317.png 768w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_data-segmentation-cta-1536x634.png 1536w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_data-segmentation-cta-2048x845.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<\/div>\n<div id=\"examples\">\n<h2>15 inspirational nonprofit annual report examples<\/h2>\n<h3>1. Feeding America<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-142776\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_feeding-america.png\" alt=\"A financial snapshot from the Feeding America 2024 annual report\" width=\"913\" height=\"871\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_feeding-america.png 913w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_feeding-america-768x733.png 768w\" sizes=\"(max-width: 913px) 100vw, 913px\" \/><\/p>\n<p><a href=\"https:\/\/www.feedingamerica.org\/sites\/default\/files\/2024-12\/FA_24AnnRep_d5_ONLINE.pdf\" target=\"_blank\" rel=\"noopener\">Feeding America\u2019s 2024 Annual Report<\/a> is a classic example of the traditional PDF annual report format. However, the nonprofit elevates this basic format with eye-catching graphic design and engaging imagery.<\/p>\n<p>In the screenshot above, you can see an example of the unique way the nonprofit depicts its annual financial statement. The organization cleverly ties its mission to food and agricultural imagery, providing readers with a more engaging way to explore the nonprofit\u2019s financial situation.<\/p>\n<p>Elsewhere throughout the report, images of supporters, volunteers, and beneficiaries smiling help foster an emotional connection and provide greater visual interest.<\/p>\n<h3>2. Blood Cancer United (formerly the Leukemia &amp; Lymphoma Society)<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-142777\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_blood-cancer-united.png\" alt=\"Mission-related statistics from the Blood Cancer United annual report\" width=\"772\" height=\"889\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_blood-cancer-united.png 772w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_blood-cancer-united-768x884.png 768w\" sizes=\"(max-width: 772px) 100vw, 772px\" \/><\/p>\n<p><a href=\"https:\/\/llsorg.widen.net\/view\/pdf\/eoe7no2svr\/lls-annual-report-24-spreads.pdf?t.download=true&amp;u=3ovye9\" target=\"_blank\" rel=\"noopener\">Blood Cancer United\u2019s 2024 Annual Report theme<\/a> is \u201cUnited in Action.\u201d The organization uses this theme to tell the stories of patients supported throughout the year, from a cancer survivor-turned volunteer to a patient who ran the Boston Marathon after surviving Hodgkin&#8217;s lymphoma.<\/p>\n<p>The report accurately illustrates the nonprofit\u2019s approach to 360-degree support for beneficiaries. Through colorful graphic design and a cohesive theme, readers can gain a comprehensive overview of the organization\u2019s successes and financial performance from the past year.<\/p>\n<h3>3. WWF<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-142778\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_wwf.png\" alt=\"A success story about tigers from the WWF 2024 annual report\" width=\"577\" height=\"856\" \/><\/p>\n<p><a href=\"https:\/\/files.worldwildlife.org\/wwfcmsprod\/files\/FinancialReport\/file\/n426y4ptg_WWF_AR2024_FINAL_singles_hr.pdf\" target=\"_blank\" rel=\"noopener\">The World Wildlife Fund\u2019s (WWF) 2024 Annual Report<\/a> is replete with engaging imagery that showcases the organization\u2019s conservation mission. The report alternates between stories that highlight both the global and local impacts of the organization\u2019s conservation work. This format provides readers with a clearer understanding of the scale and scope of WWF\u2019s projects and the diverse types of ecosystems they support.<\/p>\n<p>At the end of the report, readers can explore the nonprofit\u2019s statement of activities, which includes a clear breakdown of operating revenues, expenses, and other financial details. The report also includes a detailed list of ways to give, allowing readers who feel inspired after reading the report a clear way to show their support.<\/p>\n<h3>4. Rhode Island Foundation<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-142779\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_ri-foundation.png\" alt=\"Statistics from the Rhode Island Foundation 2024 annual report\u00a0\" width=\"1335\" height=\"862\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_ri-foundation.png 1335w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_ri-foundation-768x496.png 768w\" sizes=\"(max-width: 1335px) 100vw, 1335px\" \/><\/p>\n<p><a href=\"https:\/\/rifoundation.org\/news\/2024-annual-report\" target=\"_blank\" rel=\"noopener\">The Rhode Island Foundation\u2019s 2024 annual report<\/a> is a booklet available as a PDF or an interactive webpage with text, visuals, and videos. It takes a deep dive into the various projects and campaigns from the year, primarily using pictures of supporters, beneficiaries, and team members to bring the mission to life.<\/p>\n<p>Above, we can see how the foundation used eye-catching graphic design to spotlight key statistics from the year. This communication style makes it simple for supporters to understand the key milestones hit throughout the year without having to read through long text blocks.<\/p>\n<h3>5. American Heart Association<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-142780\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_aha.png\" alt=\"The title page of the 2023-2024 American Heart Association annual report\" width=\"1030\" height=\"792\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_aha.png 1030w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_aha-768x591.png 768w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p>The <a href=\"https:\/\/www.heart.org\/en\/about-us\/2023-2024-annual-report\" target=\"_blank\" rel=\"noopener\">American Heart Association\u2019s most recent annual report<\/a> stands out for its comprehensiveness. Anyone picking up this report, whether a donor, beneficiary, community member, or corporate partner, is met with a thorough overview of the organization&#8217;s current standing.<\/p>\n<p>The organization\u2019s top priorities, from improving rural health to fueling scientific research, are detailed in-depth. Maps, charts, statistics, and images are available to enhance readers\u2019 understanding of the issues.<\/p>\n<p>The report also pays homage to one of the most important groups of nonprofit donors: <a href=\"https:\/\/doublethedonation.com\/corporate-sponsorships\/\" target=\"_blank\" rel=\"noopener\">corporate sponsors<\/a>. Each major corporate sponsor is given a specific mention and description of how they\u2019ve supported the mission.<\/p>\n<h3>6. Habitat for Humanity<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-142781\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_habitat-for-humanity.png\" alt=\"Impact statistics from the 2024 Habitat for Humanity annual report\" width=\"1666\" height=\"838\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_habitat-for-humanity.png 1666w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_habitat-for-humanity-768x386.png 768w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_habitat-for-humanity-1536x773.png 1536w\" sizes=\"(max-width: 1666px) 100vw, 1666px\" \/><\/p>\n<p><a href=\"https:\/\/www.habitat.org\/multimedia\/annual-report-2024\/\" target=\"_blank\" rel=\"noopener\">Habitat for Humanity\u2019s 2024 annual report<\/a> takes a unique spin on illuminating the organization\u2019s mission to provide affordable housing for those in need. Rather than a traditional PDF format, the report is a compelling web page full of text, videos, images, and other multimedia elements that bring the organization\u2019s mission to life. The page uses engaging elements such as bold statistics, pullout quotes, and <a href=\"https:\/\/www.w3schools.com\/howto\/howto_css_parallax.asp\" target=\"_blank\" rel=\"noopener\">parallax scrolling<\/a> to draw readers into the content.<\/p>\n<p>The report also includes a convenient, sticky top-level menu that allows readers to browse the page more easily and jump to different sections that interest them.<\/p>\n<h3>7. Girls Who Code<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-142782\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_girls-who-code.png\" alt=\"The title image for the Girls Who Code 2024 annual report, showing a group of three girls smiling while holding coding textbooks\" width=\"988\" height=\"892\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_girls-who-code.png 988w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_girls-who-code-768x693.png 768w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/><\/p>\n<p>Many nonprofits are taking a digital-first approach to their annual report, including Girls Who Code.<\/p>\n<p>The organization\u2019s <a href=\"https:\/\/girlswhocode.com\/2024report\/\" target=\"_blank\" rel=\"noopener\">2024 annual report<\/a> is an interactive, engaging webpage that features infographics, interactive maps, videos, photos, and news articles. The result is a visually delightful report that offers a comprehensive overview of the organization\u2019s mission to teach girls how to code.<\/p>\n<h3>8. Save the Children<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-142783\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_save-the-children.png\" alt=\"A screenshot of the Save the Children annual report showing a photo of the U.S. Capitol with text overlaid in an engaging graphic design\" width=\"1330\" height=\"727\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_save-the-children.png 1330w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_save-the-children-768x420.png 768w\" sizes=\"(max-width: 1330px) 100vw, 1330px\" \/><\/p>\n<p><a href=\"https:\/\/image.savethechildren.org\/2024-annual-report-creating-lasting-change-ch11421810.pdf\/d5a525b5yvp3ftaxlpe3rv35ps362gp6.pdf\" target=\"_blank\" rel=\"noopener\">Save the Children\u2019s 2024 annual report<\/a> effectively employs a traditional approach, presenting a comprehensive booklet that highlights key accomplishments, program enhancements, and testimonials.<\/p>\n<p>Specifically, the report\u2019s focus on individual stories makes the document more engaging and emotional, bringing the pages to life. Donors can understand the full spectrum of the organization\u2019s services and meet the real children impacted by its mission.<\/p>\n<p>Additionally, as illustrated in the image above, the report effectively employs key graphic design principles, including maximizing blank space and utilizing bulleted lists to convey essential information.<\/p>\n<h3>9. The Carter Center<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-142784\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_carter-center.png\" alt=\"The Carter Center 2024 annual report homepage\" width=\"1815\" height=\"826\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_carter-center.png 1815w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_carter-center-768x350.png 768w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_carter-center-1536x699.png 1536w\" sizes=\"(max-width: 1815px) 100vw, 1815px\" \/><\/p>\n<p><a href=\"https:\/\/reports.cartercenter.org\/annual-report-2024?_gl=1*14rnh0u*_gcl_au*MTUwNzA2NDM0MS4xNzYwNzEyMTgw*_ga*MTI4MzQ1MTAwNi4xNzYwNzEyMTgw*_ga_3KMM3VQYJ7*czE3NjA3MTIxNzkkbzEkZzAkdDE3NjA3MTIxNzkkajYwJGwwJGgw&amp;_ga=2.78489940.150053717.1760712180-1283451006.1760712180\" target=\"_blank\" rel=\"noopener\">The Carter Center\u2019s 2024 annual report<\/a> is an engaging, scrollable webpage featuring graphics, charts, and videos. It maintains a simple, streamlined presentation by using links to other sections of the website for more detailed information.<\/p>\n<p>The page focuses on the year&#8217;s most important metrics, including financial details and information about the total number of donors.<\/p>\n<h3>10. Doctors Without Borders<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-142785\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_doctors-without-borders.png\" alt=\"The Doctors Without Borders 2024 impact report webpage\" width=\"1465\" height=\"1111\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_doctors-without-borders.png 1465w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_doctors-without-borders-768x582.png 768w\" sizes=\"(max-width: 1465px) 100vw, 1465px\" \/><\/p>\n<p>Doctors Without Borders doesn\u2019t overcomplicate its <a href=\"https:\/\/www.msf.org\/international-activity-report-2024\" target=\"_blank\" rel=\"noopener\">2024 International Activity Report<\/a>. The report webpage features links to a blog post recapping the year, informative articles highlighting the organization\u2019s key work, and a downloadable financial report.<\/p>\n<p>Including the financial report as a separate document is an excellent way to maintain a streamlined annual report page, while still providing comprehensive financial details for supporters who are interested in a more in-depth understanding of the organization&#8217;s financial well-being.<\/p>\n<h3>11. The Nature Conservancy<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-142786\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_tnc.png\" alt=\"A page from The Nature Conservancy\u2019s 2024 annual report showing impact statistics\" width=\"1140\" height=\"703\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_tnc.png 1140w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_tnc-768x474.png 768w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/p>\n<p><a href=\"https:\/\/www.nature.org\/en-us\/about-us\/who-we-are\/accountability\/annual-report\/\" target=\"_blank\" rel=\"noopener\">The Nature Conservancy\u2019s 2024 annual report<\/a> offers multiple opportunities for supporters to learn more by clicking links to resources or drop-downs with more information. Readers can also download a PDF of the report if they prefer.<\/p>\n<p>The report is available in multiple languages and includes a survey for readers to provide feedback about its value.<\/p>\n<h3>12. Atlanta Humane Society<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-142787\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_atlanta.png\" alt=\"The first page of the Atlanta Humane Society\u2019s annual report\" width=\"796\" height=\"1020\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_atlanta.png 796w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_atlanta-768x984.png 768w\" sizes=\"(max-width: 796px) 100vw, 796px\" \/><\/p>\n<p><a href=\"https:\/\/atlantahumane.org\/2024-impact-report\/\" target=\"_blank\" rel=\"noopener\">The Atlanta Humane Society 2024 impact report<\/a> is short and sweet at just two pages! This style of annual report is ideal for mid-sized regional organizations that want to convey key facts to their audience quickly.<\/p>\n<p>The report highlights key metrics and encourages visitors to visit the main website for more information.<\/p>\n<h3>13. KEXP<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-142788\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_kexp-scaled.jpg\" alt=\"An infographic from the KEXP annual report\" width=\"1978\" height=\"2560\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_kexp-scaled.jpg 1978w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_kexp-768x994.jpg 768w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_kexp-1187x1536.jpg 1187w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_kexp-1583x2048.jpg 1583w\" sizes=\"(max-width: 1978px) 100vw, 1978px\" \/><\/p>\n<p>KEXP is a nonprofit radio station affiliated with the University of Washington. The organization\u2019s <a href=\"https:\/\/www.kexp.org\/about\/annual-reports\/2024\/\" target=\"_blank\" rel=\"noopener\">2024 annual report<\/a> features an attention-grabbing infographic that showcases key statistics and clear visuals, displaying income and expense information. The full report is available in a visually engaging PDF format.<\/p>\n<h3>14. Housing Works<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-142789\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_housing-works.png\" alt=\"The title page of the Housing Works 2025 annual report\" width=\"1039\" height=\"769\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_housing-works.png 1039w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_housing-works-768x568.png 768w\" sizes=\"(max-width: 1039px) 100vw, 1039px\" \/><\/p>\n<p><a href=\"https:\/\/s3.us-east-1.amazonaws.com\/housingworks-site\/craft3\/documents\/HW_AnnualReport_2025.pdf\" target=\"_blank\" rel=\"noopener\">The Housing Works 2025 annual report<\/a> opens with a powerful theme: &#8220;Act Up, Fight Back: A Year of Action.&#8221; The annual report showcases the organization\u2019s mission to advocate for inclusive care, social justice, and an end to homelessness, using maps, videos, charts, graphs, and impact statistics.<\/p>\n<p>The report also includes comprehensive donor acknowledgment lists, recognizing supporters for their amazing contributions throughout the year.<\/p>\n<h3>15. Humane Colorado<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-142790\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_humane-colorado.png\" alt=\"A page from the Humane Colorado annual report showing testimonials and photos of animals\" width=\"976\" height=\"634\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_humane-colorado.png 976w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/10\/nonprofit-annual-report_humane-colorado-768x499.png 768w\" sizes=\"(max-width: 976px) 100vw, 976px\" \/><\/p>\n<p>Humane Colorado offers a <a href=\"https:\/\/humanecolorado.org\/about-us\/our-financials\/\" target=\"_blank\" rel=\"noopener\">comprehensive financial overview page,<\/a> featuring the nonprofit\u2019s annual report, Form 990, and audited financial statements.<\/p>\n<p>The annual report is available as a digital booklet. Supporters can flip through to read about how the organization helped a husky named Luna through their vet hospital and gave special care and attention to an older cat named Smokey. This level of detail brings the organization\u2019s mission to life for readers, encouraging them to engage more deeply with the nonprofit\u2019s fundraising efforts.<\/p>\n<\/div>\n<div id=\"bloomerang\">\n<h2>How Bloomerang helps nonprofits create stellar annual reports<\/h2>\n<p>As you can see, the core tenets of any successful nonprofit annual report include compelling testimonials, accurate data, and inspiring storytelling. <a href=\"https:\/\/bloomerang.com\/crm\/\">Bloomerang CRM<\/a> can help you put all these components together into a stellar annual report that speaks directly to your audience\u2019s needs and interests.<\/p>\n<div class=\"ratio ratio-16x9\"><iframe title=\"Do More With More: Connect, Fundraise, Impact\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4yYLG_Cy9fk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>With Bloomerang CRM, nonprofits gain access to essential features such as:<\/p>\n<ul>\n<li><strong>Interactive giving dashboards<\/strong> to monitor crucial metrics, including campaign results, giving trends, and donor growth<\/li>\n<li><strong>Smart fundraising insights<\/strong> to understand donors more deeply<\/li>\n<li><strong>Dynamic donor groups<\/strong> for tailored messaging<\/li>\n<li><strong>AI-powered communication campaigns<\/strong> that give your team time back in the day to focus on your highest-impact fundraising strategies<\/li>\n<\/ul>\n<p>You can incorporate all of these essential insights into your annual report. For example, you can use information from your CRM to spotlight loyal donors, incorporate beneficiary stories that resonate with your audience, and accurately report on fundraising accomplishments.<\/p>\n<p><a href=\"\/learn\/demo-live\/\"><img decoding=\"async\" class=\"aligncenter wp-image-132112 size-full\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/07\/Annual-Report-Skinny-CTA.png\" alt=\"Schedule a Bloomerang demo by clicking here to see how our donor management platform can help generate insights for your next annual report. \" width=\"1500\" height=\"300\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/07\/Annual-Report-Skinny-CTA.png 1500w, https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/07\/Annual-Report-Skinny-CTA-768x154.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/a><\/p>\n<\/div>\n<h2>Wrapping up nonprofit annual reports<\/h2>\n<p>Your nonprofit\u2019s annual reports will receive much more attention when they\u2019re thoughtfully crafted, compelling, and well-designed. Ensuring that your report is engaging and educational for your supporters will go a long way in building stronger, long-lasting relationships.<\/p>\n<p>The templates and annual report examples throughout this article should help your nonprofit get started making your annual report the best it can be. If you\u2019re looking for more information about donor communications and effective nonprofit reporting, check out these additional resources:<\/p>\n<ul>\n<li><a href=\"\/blog\/donor-engagement\/\">The ultimate donor engagement guide + top strategies<\/a>. Your annual report should work in tandem with your donor engagement strategies to enhance your audience interactions. This guide offers top donor engagement tips and strategies.<\/li>\n<li><a href=\"\/blog\/fundraising-strategy\/\">How to develop a successful fundraising strategy<\/a>. As mentioned, your annual report must support your organization\u2019s fundraising strategy and other strategic goals. Review this guide for more information about developing a solid fundraising plan.<\/li>\n<li><a href=\"\/blog\/donor-management-software\/\">The 12 best donor management software options for 2025<\/a>. Your donor management software can generate reports on fundraising campaigns and donor engagement efforts to fill your annual report with rich data. Use this guide to explore top donor management solutions.<\/li>\n<\/ul>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"What is a nonprofit annual report?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"A nonprofit annual report is an externally facing resource that recaps an organization\u2019s accomplishments and challenges within a given year. The audience for this report is the donors, volunteers, constituents, and other stakeholders who have been involved with the organization\u2019s projects and programs throughout the year.<\/p>\n<p>Traditionally, this report was a printed document or brochure shared with relevant stakeholders. Nowadays, annual report formats vary widely. They can be presented in various formats, including: <\/p>\n<p>PDFs\nVideos\nInteractive web pages\nOnline booklets\nAnd other unique styles\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"Are nonprofits required to publish annual reports?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"In short: no. You may be thinking of Form 990 \u2014 every year, nonprofits are required to submit a Form 990 to the IRS. This document contains information about your nonprofit\u2019s revenue and expenses throughout the year. Because this information is publicly available, supporters can use your nonprofit\u2019s annual Form 990 to track your financial transparency.<\/p>\n<p>Technically, Form 990 is the only required annual report for nonprofits. However, your annual tax form doesn\u2019t thank your donors, make them feel proud, or give them new reasons to engage and grow their relationship with you. A comprehensive annual report can fill this role. That\u2019s why we highly recommend including a full-fledged annual report in your annual strategy.<\/p>\n<p>Additionally, publishing an annual report can demonstrate to donors that you are committed to transparency. According to a Candid study, \u201cFunders donate 62 percent more on average to organizations that are transparent about how their gifts are used than those without such transparency.\u201d\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"What is the difference between an annual report and an impact report?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"While annual reports and impact reports share similarities, many organizations are now differentiating between these two vital nonprofit resources.<\/p>\n<p>An annual report is published once a year and typically follows a clear format. It typically features a message from the nonprofit\u2019s executive director, information about operational milestones, and updates on the organization's financial health. This type of report is traditionally published as a multi-page PDF or booklet available both online and in print. <\/p>\n<p>On the other hand, an impact report specifically focuses on the outcomes your organization has achieved as a direct result of its efforts. These types of reports demonstrate tangible impact using storytelling, beneficiary testimonials, and quantifiable data. <\/p>\n<p>Despite these differences, many organizations are blurring the lines between these reports. In this guide, you\u2019ll see annual reports that read more like punchy impact reports, with clear data and only one to two pages of content. This reflects a broader trend among nonprofits to make their annual reports more online-friendly, favoring visually engaging, data-driven infographics over lengthy, formal documents.\"\n    }\n  }]\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many nonprofit professionals greet the annual reporting process with apprehension. After all, annual reports have a bad reputation\u2014they\u2019re often seen as a drain on time and resources However, you don\u2019t need to dread creating your annual report! When well-crafted, this resource can be a vital tool for retaining and growing donor support. This guide walks [&hellip;]<\/p>\n","protected":false},"author":355,"featured_media":84300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1],"tags":[],"cause":[],"article_author":[],"webinar_host":[],"topic":[80,350,351,207],"class_list":["post-45639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","topic-direct-mail","topic-leadership-culture","topic-marketing-communications","topic-measure"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>15 inspiring nonprofit annual report examples (+ template!)<\/title>\n<meta name=\"description\" content=\"Turn your nonprofit annual report into a powerful donor engagement tool. 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