On average 11% of all U.S. nonprofit mail appeals won\u2019t be delivered by the postal service. That\u2019s because nearly 45 million Americans move each year and for millions their mail becomes undeliverable because of incorrect addresses.<\/p>\n
As a result, nonprofits waste money in undeliverable communications. Lose millions in revenue\u2026and lose contact donors they can no longer communicate with.<\/p>\n
And that\u2019s a BIG Problem.\u00a0<\/strong><\/p>\n A recent study conducted by TrueGivers of over 1,200 small and mid-sized organizations containing a total of 9.6 million records found 545,000 bad addresses (5.6% of the total) and 268,000 deceased donors (2.79% of the total.) That\u2019s a lot of wasted appeals and communications\u2026lots of lost income and donor retention.<\/p>\n In fact, the study estimated that if the wrong addresses were not corrected those 1200 organizations would lose a projected $21.8 million in the first year alone and more than $100 million over a five-year period.<\/p>\n All the great copywriting\u2026all the donor care imaginable…and all the brilliant fundraising strategies in the world don\u2019t matter if your donor no longer receives your communication.<\/p>\n But until now keeping your addresses up-to-date has been a time-consuming hassle\u2014often a task we all put off until we have more time.<\/p>\n No more. Bloomerang values your time. And that\u2019s why we\u2019ve made the Bloomerang\/TrueGivers Data Stewardship Integration. Automatically. Every night.<\/p>\n Not only are your donor addresses automatically checked and updated every night with accurate, mailable addresses, you also receive:<\/p>\n Over 2 million people pass away each year in the U.S. Knowing when a donor or member of a donor\u2019s household has passed away is critical to managing donor relationships.<\/p>\n The fallout from just one mismanaged interaction can produce shock waves. Can you think of a bigger motivator for a negative response than to address an appeal to a deceased volunteer or donor? How about that cringe-inducing phone call when a gift officer asks, \u201cHow\u2019s Charlie doing?\u201d only to find out that Charlie passed away 10 months ago.<\/p>\n Bloomerang automatically, and as part of your basic subscription, alerts you to the death of a donor so you can take appropriate action to either reach out to the family or take steps to suppress future actions.<\/p>\n Has your CEO or board members ever asked, \u201cWho are our donors?\u201d\u2026\u201dHow old are our donors?… \u201cWhat\u2019s their average income?\u201d And on and on.<\/p>\n Or does a colleague come to you and ask,\u201dCan I get a list of donors 50 to 60 years of age for our planned giving mailing?\u201d<\/p>\n Now, as part of the Bloomerang\/TrueGivers Donor Stewardship Integration you this information is at your fingertips and is updated automatically each night.<\/p>\n AND\u2026if you want to append specific demographic data to individual records you can do this only for those records you wish to enhance. No expensive minimums. No data contracts.<\/p>\n Bloomerang automatically, and as part of your basic subscription, keeps the profile of your data base updated and provides a fast, inexpensive process for appending donor-specific information to only those records you choose<\/p>\n Within minutes of enabling the Donor Data Stewardship service (enable here) a Dashboard is created especially for your organization to give you a high-level view and analysis of your data.<\/p>\n The Data Stewardship Dashboard provides you with instant, up-to-date information on such vital signs as:<\/p>\nBloomerang Values Your Time<\/h3>\n
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<\/p>\nBloomerang Provides More Than Correct Addresses. Far More.<\/h3>\n
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Bloomerang’s Birds-Eye-View Dashboard<\/h3>\n
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