{"id":29372,"date":"2017-05-17T05:00:00","date_gmt":"2017-05-17T09:00:00","guid":{"rendered":"https:\/\/bloomerang2dev.wpengine.com\/?p=29372"},"modified":"2025-09-02T09:51:29","modified_gmt":"2025-09-02T13:51:29","slug":"5-ways-to-make-your-next-crowdfunding-campaign-a-success","status":"publish","type":"post","link":"https:\/\/bloomerang.com\/blog\/5-ways-to-make-your-next-crowdfunding-campaign-a-success\/","title":{"rendered":"5 Ways To Make Your Next Crowdfunding Campaign A Success"},"content":{"rendered":"

For some people, launching a crowdfunding campaign is a lot like throwing a Hail Mary pass late in the game\u2014it\u2019s a \u201cclose your eyes and hope for a game-changer\u201d move out of sheer desperation to raise money.<\/p>\n

But crowdfunding isn\u2019t a cure-all, and it\u2019s rarely a successful shot in the dark. A successful crowdfunding campaign involves planning, strategy, some street smarts and a little know-how about fundraising.<\/p>\n

If you\u2019ve been wondering what all the hoopla is about and whether or not crowdfunding is a good fit for your organization, let\u2019s talk about some crowdfunding basics and how to make it work successfully for you.<\/p>\n

First, what it is: Crowdfunding is the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically online. The beauty of crowdfunding is that it has the potential to not only raise money for your nonprofit, but also to expand your reach and grow awareness thanks to the shareable nature of online content and social networks.<\/p>\n

Both nonprofits and for-profits as well as individuals and startups have benefited from crowdfunding campaigns, and the same holds true for everyone across the board: Planning ahead is your BFF. It rarely works to just throw something online and hope it catches on. For the best crowdfunding results, a solid plan and smart strategy before anything goes live is crucial.<\/p>\n

Here are five things you can do to set your next crowdfunding campaign up for success:<\/p>\n

1. Create a page that pulls people in.<\/h3>\n

Before you can tug on heartstrings and move people to give, you have to grab their attention. Using best practices for design, create a page with engaging pictures, compelling text and a video that tells the story of your organization or mission. You might want to feature people you serve or volunteers you work with. Which ever direction you go, it\u2019s important to explain exactly how much you need and what the money will be used for. What is the purpose of this campaign? Make that clear and keep your messaging straight and to the point\u2014but be inspirational about it.<\/p>\n

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2. Deliver your pitch.<\/h3>\n

It should answer these questions:<\/p>\n