{"id":147916,"date":"2026-03-03T17:43:00","date_gmt":"2026-03-03T22:43:00","guid":{"rendered":"https:\/\/bloomerang.com\/?p=147916"},"modified":"2026-03-03T17:43:52","modified_gmt":"2026-03-03T22:43:52","slug":"ask-an-expert-how-to-encourage-group-bidding-on-expensive-nonprofit-auction-items","status":"publish","type":"post","link":"https:\/\/bloomerang.com\/blog\/ask-an-expert-how-to-encourage-group-bidding-on-expensive-nonprofit-auction-items\/","title":{"rendered":"How to Encourage Group Bidding on Expensive Nonprofit Auction Items?"},"content":{"rendered":"

Dear Charity Clairity,<\/strong><\/p>\n

With an expensive Live Auction item, how do you get multiple people to bid together on one item they will enjoy together? For example, the item may be an Aruba trip in a 3-bedroom condo.<\/p>\n

\u2013 Don\u2019t Want to Waste Best Items<\/em><\/p><\/blockquote>\n

Dear Don\u2019t Want to Waste,<\/strong><\/p>\n

Kudos for planning ahead to maximize the revenue you receive from the auction items you worked so hard to secure. It can be frustrating and demoralizing (both for the folks who solicited the items and the folks who donated them) when items don\u2019t fetch top value.<\/p>\n

But, many charities may not have constituents capable of making the types of bids that would cover the full value of, say, a $7,500 vacation. Or, perhaps they are capable, but haven\u2019t been paying attention or are not particularly interested. Part of your job is to capture bidder attention.<\/p>\n

Pique bidders\u2019 interest early and often<\/h2>\n

Underlying your question is this truth: Most people don\u2019t make spur of the moment \u201cbig purchase\u201d decisions. If the night of the auction is the first time they\u2019re presented with an opportunity to buy a big trip (or any other big-ticket item), they just won\u2019t be ready to come to this decision. Here\u2019s how to help bidders get over the decision-making hump \u2013 before and during the auction.<\/p>\n

Make bidding easily approachable<\/h3>\n

Selling a trip can be tricky. Aside from the price, most Americans don\u2019t have a lot of vacation time. They may be skeptical the opportunity you\u2019re offering is worth their investment. They think about not just the immediate cost, but also the lost opportunity cost (in other words, other possible places to which they could have traveled).<\/p>\n

Make the opportunity sound \u201cone-of-a-kind\u201d wonderful<\/h3>\n

Spend some time crafting an enticing description of the item. Use strong verbs and adjectives (e.g., indulge, discover, explore, savor, escape, luxurious, exclusive, handcrafted, limited-edition, award-winning). If it\u2019s been donated by one of your donors, learn what\u2019s unique about the property and destination so you can promote it on your website, social media and pre-event emails. Perhaps it\u2019s only available once annually. Or it comes with housekeeping, an add-on chef and use of a car. Or it\u2019s the only property in the area with a private plunge pool, hot tub and direct beach access.<\/p>\n

Explain a bit about the location and sights<\/h3>\n

Emphasize moments, not just logistics. You might talk about what the donors have suggested the winner will want to do there. \u201cRent a car so you can go explore these amazing locations.\u201d \u201cIt\u2019s 10 minutes from the airport. You\u2019ll be on the beach, in the sand, in just a flash.\u201d \u201cThe famed Sunday market in town is a stroll away \u2013 a great place for fresh produce and local art.\u201d<\/p>\n

Make it sound easy as pie to get there<\/h3>\n

Use a map in your pre-event messaging, and on poster boards and slide shows at the event. \u201cThis is where Aruba is located. There are direct flights from several local airports, including X, Y and Z. You can easily take a day trip to\u2026\u201d<\/p>\n

Prepare your auctioneer with some extra content tidbits<\/h3>\n

For example, you can check YouTube videos and online travel platforms to offer up some facts about native flora and fauna, traditional food, local shopping and other alluring details that paint a picture bidders will want to enter into. \u201cAnd, they also have the most amazing scuba diving where you can go to see fish you won\u2019t see anyplace else!\u201d \u201cThey have a 3-star Michelin restaurant that\u2019s a destination on its own!\u201d<\/p>\n

Use your auction committee to plant the seeds \u2013 for donations and purchases<\/h2>\n

The best auctions have the advantage of a great volunteer committee behind them. Make your committee large enough you have plenty of folks who can both offer and solicit items. Be sure to hold several brainstorming sessions in advance of the event so members can piggyback ideas off of one another.<\/p>\n

Brainstorm items<\/h3>\n

A successful auction is all about having items<\/a> that will (1) fetch a good price, and (2) resonate with your particular audience. For silent auctions, restaurants, wine, theater and sports events tend to do well. But for live auctions, your items should be something it would be hard to purchase anyplace else. Experiences do the best: a spectacular vacation property; dinner for 8 cooked by a celebrity chef; box seats for the World Series; the opportunity to conduct the local symphony, and so forth.<\/p>\n

I can recall a meeting where one committee member suggested she could donate a meal cooked in-home by her private chef. Then two other members said they could offer the same thing! This was followed by another member offering up a flight on their private jet! Who knew?<\/p>\n

Brainstorm selling ideas<\/h3>\n

Spend some time spit-balling how you\u2019ll entice bidders. This is where you might bring up the notion of several bidders joining together on an item. It\u2019s possible several committee members who are friends may jump on this idea. Or they may have friends or family members to pitch it to. The key is to get potential bidders thinking about this in advance, so they have a plan for the night of the auction.<\/p>\n

Marketing strategies to prepare your guests for bidding<\/h2>\n

1. Email marketing<\/h3>\n

Rather than linking to all items simultaneously, big ticket marketing works best when you highlight live auction items individually. Use an enticing subject line to inspire opens (e.g., \u201cEnjoy a once-in-a-lifetime getaway.\u201d). Link to your amazing description with pictures, testimonials, and even a video. You can even suggest: \u201cThis would be perfect for a family or friends getaway!\u201d<\/p>\n

2. Social media works<\/h3>\n

Storytelling is the best approach. For example, you can tell how excited you are to have just secured the exclusive summer home of Mr. and Mrs. Generous, who are offering up their amazing (\u201cand this is what you have to look forward to\u201d) Aruba condo. The more you do in advance, the more time interested folks have to talk their friends and family into joining them!<\/p>\n

3. Event displays and descriptions<\/h3>\n

Use poster boards, or an interactive video screen, with a sensuous description and images. This also serves as entertainment for guests. Make sure you also have a printed program or handout. Different sources suggest items sell for 30% to 50% more when there are written descriptions at your tables. When people can see, hear, feel, taste and touch the item, it helps them trust they are making a good decision to bid on it.<\/p>\n

4. Video on stage<\/h3>\n

During the selling process, it helps when folks can visually imagine themselves on the beach, at the pool, or sitting around the firepit. It gets them to care, so they\u2019ll want to bid more \u2013 and continue bidding until they win!<\/p>\n

Hopefully this will help you not waste all the benefits your item has to offer!<\/p>\n

P.S.<\/strong> See more about What Elevates A Live Auction From Good To Great?<\/em><\/a><\/p>\n

\u2013 Charity Clairity<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Dear Charity Clairity, With an expensive Live Auction item, how do you get multiple people to bid together on one item they will enjoy together? For example, the item may be an Aruba trip in a 3-bedroom condo. \u2013 Don\u2019t Want to Waste Best Items Dear Don\u2019t Want to Waste, Kudos for planning ahead to […]<\/p>\n","protected":false},"author":32,"featured_media":141685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[],"tags":[],"cause":[],"article_author":[],"webinar_host":[],"topic":[393,445],"class_list":["post-147916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-ask-an-expert","topic-auctions"],"acf":[],"yoast_head":"\nHow to Encourage Group Bidding on Expensive Nonprofit Auction Items?<\/title>\n<meta name=\"description\" content=\"Learn how to 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