{"id":147852,"date":"2026-02-26T15:53:32","date_gmt":"2026-02-26T20:53:32","guid":{"rendered":"https:\/\/bloomerang.com\/?p=147852"},"modified":"2026-02-27T09:11:23","modified_gmt":"2026-02-27T14:11:23","slug":"nonprofit-fundraising-website-best-practices","status":"publish","type":"post","link":"https:\/\/bloomerang.com\/blog\/nonprofit-fundraising-website-best-practices\/","title":{"rendered":"Nonprofit Fundraising Website Best Practices"},"content":{"rendered":"<p>Your nonprofit&#8217;s fundraising website is always on\u2014sharing your story, celebrating your impact, and inviting supporters into something bigger than themselves. Even when your team logs off, your site keeps showing up for your mission. The question is: is it inspiring action as powerfully as it could?<\/p>\n<p>In 2026, a modern nonprofit website fuels everything from donor growth to volunteer recruitment to corporate partnerships. This guide walks through effective best practices for design, messaging, search engine optimization, accessibility, and fundraising flows built specifically for organizations like yours.<\/p>\n<h2>Why your nonprofit website matters more than ever<\/h2>\n<p>For many supporters, your fundraising website is their very first introduction to your work. Before they attend an event or speak with your team, they explore your digital home. In many ways, it\u2019s as meaningful as your physical office because it\u2019s where curiosity becomes connection.<\/p>\n<p>A strong site supports multiple goals at once:<\/p>\n<ul>\n<li>Collecting gifts from one time donations to monthly giving<\/li>\n<li>Volunteer signups and engagement opportunities<\/li>\n<li>Event registrations and advocacy actions<\/li>\n<li>Educating your community about your cause<\/li>\n<\/ul>\n<p>Grantmakers and corporate sponsors regularly review nonprofit websites while evaluating potential partners. Clear storytelling and transparency on your site can directly influence funding decisions. A modern, easy-to-navigate digital presence helps supporters feel confident saying yes.<\/p>\n<p>With a platform like Bloomerang, website activity\u2014forms, donations, event registrations\u2014automatically flows into your donor database. That means your website becomes the heartbeat of your fundraising system, not just an online brochure.<\/p>\n<h2>Fundraising website essentials: what every site should include<\/h2>\n<p>Every effective nonprofit website includes a core set of pages and features. Here\u2019s what to prioritize:<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<thead>\n<tr>\n<th style=\"background-color: #e0e0e0; border: 0.5px solid #000; padding: 8px; text-align: left;\">Page<\/th>\n<th style=\"background-color: #e0e0e0; border: 0.5px solid #000; padding: 8px; text-align: left;\">Key Elements<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"background-color: #ffffff; border: 0.5px solid #000; padding: 8px; text-align: left;\">Home<\/td>\n<td style=\"background-color: #ffffff; border: 0.5px solid #000; padding: 8px; text-align: left;\">One-sentence mission statement, hero image, primary CTA (donate), secondary CTA (subscribe\/volunteer)<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #f5f5f5; border: 0.5px solid #000; padding: 8px; text-align: left;\">About<\/td>\n<td style=\"background-color: #f5f5f5; border: 0.5px solid #000; padding: 8px; text-align: left;\">Your story, leadership team, history, and \u201cWho we serve\u201d blurb<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #ffffff; border: 0.5px solid #000; padding: 8px; text-align: left;\">Programs<\/td>\n<td style=\"background-color: #ffffff; border: 0.5px solid #000; padding: 8px; text-align: left;\">Clear descriptions of each program with recent photos (within 12 months)<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #f5f5f5; border: 0.5px solid #000; padding: 8px; text-align: left;\">Impact<\/td>\n<td style=\"background-color: #f5f5f5; border: 0.5px solid #000; padding: 8px; text-align: left;\">Success stories, data snapshots, and testimonials<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #ffffff; border: 0.5px solid #000; padding: 8px; text-align: left;\">Ways to Give<\/td>\n<td style=\"background-color: #ffffff; border: 0.5px solid #000; padding: 8px; text-align: left;\">Donation options including recurring, matching gifts, stock, DAFs<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #f5f5f5; border: 0.5px solid #000; padding: 8px; text-align: left;\">Volunteer<\/td>\n<td style=\"background-color: #f5f5f5; border: 0.5px solid #000; padding: 8px; text-align: left;\">Current volunteer opportunities with signup form<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #ffffff; border: 0.5px solid #000; padding: 8px; text-align: left;\">Events<\/td>\n<td style=\"background-color: #ffffff; border: 0.5px solid #000; padding: 8px; text-align: left;\">Upcoming events with dates, locations, and registration<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #f5f5f5; border: 0.5px solid #000; padding: 8px; text-align: left;\">Blog\/News<\/td>\n<td style=\"background-color: #f5f5f5; border: 0.5px solid #000; padding: 8px; text-align: left;\">Regular updates (aim for monthly) on programs and impact<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #ffffff; border: 0.5px solid #000; padding: 8px; text-align: left;\">Contact<\/td>\n<td style=\"background-color: #ffffff; border: 0.5px solid #000; padding: 8px; text-align: left;\">Email, phone, address, and simple contact form<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #f5f5f5; border: 0.5px solid #000; padding: 8px; text-align: left;\">Privacy\/Policies<\/td>\n<td style=\"background-color: #f5f5f5; border: 0.5px solid #000; padding: 8px; text-align: left;\">Clear privacy policy and data usage statements<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Each essential page should feature at least one clear call to action: donate, subscribe, volunteer, register, or download. Keep layouts clean and scannable, with strong headings and one or two compelling visuals per page.<\/p>\n<p>Trust matters deeply to donors. Link your EIN, 501(c)(3) status confirmation, annual report, audited financials, and board list clearly from your footer and an \u201cAccountability\u201d or \u201cFinancials\u201d page.<\/p>\n<p>Most importantly, ensure every form\u2014donation, volunteer, event, newsletter\u2014connects directly to your donor management system, like Bloomerang. This keeps your data organized and gives you a complete, 360-degree view of every supporter journey.<\/p>\n<h3>Build a clear, consistent nonprofit brand online<\/h3>\n<p>Your website is your digital front door. Your logo, colors, fonts, imagery, and tone all work together to communicate who you are and why your mission matters.<\/p>\n<p>Start with a simple brand kit:<\/p>\n<ul>\n<li>One primary logo (plus a simplified version for small spaces)<\/li>\n<li>A 2\u20133 color palette<\/li>\n<li>1\u20132 web-safe typefaces<\/li>\n<li>A simple photo style guide (candid program photos, minimal filters, diverse representation)<\/li>\n<\/ul>\n<p>Apply this consistently across every touchpoint. Your donate button should look the same on every page. Programs should use consistent iconography. Email templates should reflect your website\u2019s design.<\/p>\n<p>When organizations unify their visual identity across their website and communications, they often see measurable increases in online revenue and donor engagement within 6\u201312 months.<\/p>\n<p>Bloomerang supports this consistency with branded donation pages and emails that mirror your website\u2019s look and feel. When supporters move from your homepage to your donation form, the experience feels seamless, building confidence and momentum.<\/p>\n<h3>Design a homepage that answers \u201cwho, what, why, and how\u201d in 5 seconds<\/h3>\n<p>Your homepage is prime real estate. Visitors quickly decide whether to explore further. A well-structured homepage answers four questions immediately: Who are you? What do you do? Why does it matter? How can I help?<\/p>\n<h4>Hero section<\/h4>\n<ul>\n<li>Clear headline stating your nonprofit\u2019s mission<\/li>\n<li>Subheadline with a brief value proposition<\/li>\n<li>Primary CTA button (typically \u201cDonate Now\u201d) in a contrasting color<\/li>\n<li>One powerful image or short background video from real programs (not stock photos)<\/li>\n<\/ul>\n<h4>Below the fold<\/h4>\n<ul>\n<li>Short \u201cWho we are\u201d block (2\u20133 sentences)<\/li>\n<li>Quick impact snapshot with current data (e.g., \u201cIn 2025, we provided 12,300 meals in Denver\u201d)<\/li>\n<li>2\u20133 pathways: donate, get help, get involved<\/li>\n<\/ul>\n<p>Research shows donation buttons in hero banners convert up to 30% higher than buried links. Make your button bold, clear, and visible in the navigation bar on every page.<\/p>\n<p>Try the \u201c5-second rule.\u201d Show your homepage to someone new for five seconds, then ask: What does this organization do? How could you get involved? Refine your messaging until the answers are crystal clear.<\/p>\n<h3>Write donor-centered, action-driven copy<\/h3>\n<p>Your content should highlight the donor\u2019s role and the beneficiary\u2019s experience. Keep language clear and welcoming and provide context for any specialized terms.<\/p>\n<h4>Practical tips for website copywriting<\/h4>\n<ul>\n<li>Use \u201cyou\u201d language to speak directly to supporters<\/li>\n<li>Keep sentences short and paragraphs easy to scan<\/li>\n<li>Include specific examples (\u201c$50 supplies one month of tutoring for a high school student in Chicago\u201d)<\/li>\n<li>Lead with benefits<\/li>\n<li>Trim extra words<\/li>\n<\/ul>\n<p>Every nonprofit website needs three foundational copy assets:<\/p>\n<ul>\n<li><strong>One-sentence mission statement:<\/strong> Clear, memorable, and action-oriented<\/li>\n<li><strong>2\u20133 sentence elevator pitch:<\/strong> For the homepage hero section<\/li>\n<li><strong>At least one short, emotional story:<\/strong> On the impact or programs page<\/li>\n<\/ul>\n<p>Align your tone across your fundraising website, emails, and donation receipts. Friendly, hopeful consistency builds emotional connection.<\/p>\n<p>Bloomerang\u2019s email and landing page tools allow you to reuse your strongest website messaging for campaigns and stewardship\u2014reinforcing your voice across every channel.<\/p>\n<h3>Turn stories into credible impact proof<\/h3>\n<p>Powerful impact stories blend heart and evidence. Begin with a human moment, then anchor it with data:<\/p>\n<blockquote><p>\u201cMaria came to our food pantry last November, uncertain how she\u2019d feed her three children through the holidays. Thanks to donors like you, she left with two weeks of groceries and connections to job training. In 2024, 287 families received similar support through our hunger relief program.\u201d<\/p><\/blockquote>\n<p>This approach gives supporters both emotional connection and credible proof.<\/p>\n<p>Feature at least one story prominently on your homepage or impact page. Refresh stories quarterly to keep your content dynamic and inspiring.<\/p>\n<p>Bloomerang\u2019s reporting can help you identify which programs and stories resonate most so you can spotlight what drives generosity.<\/p>\n<p>Include third-party validation when possible: media coverage, charity watchdog ratings, or partner testimonials. These signals reinforce trust, especially for first-time donors.<\/p>\n<h3>Design for user-friendly navigation and accessibility<\/h3>\n<p>User experience (UX) comes down to this: how easily can visitors find what they need and take action?<\/p>\n<p>Keep your primary navigation simple\u20145\u20137 top-level items:<\/p>\n<ul>\n<li>About<\/li>\n<li>Programs<\/li>\n<li>Impact<\/li>\n<li>Get Involved<\/li>\n<li>Events<\/li>\n<li>Blog<\/li>\n<li>Donate<\/li>\n<\/ul>\n<p>Make \u201cDonate\u201d a visually distinct button in your brand color.<\/p>\n<p>Test your site with a \u201cthree-click\u201d rule. Can someone reach your donation page, program details, or contact information within three clicks? Streamlined navigation keeps energy focused on impact.<\/p>\n<p>Accessibility fundamentals matter:<\/p>\n<ul>\n<li>Add descriptive alt text to all images<\/li>\n<li>Ensure sufficient color contrast (<a href=\"https:\/\/www.w3.org\/TR\/WCAG21\/\" target=\"_blank\" rel=\"noopener\">WCAG 2.1 guidelines<\/a>)<\/li>\n<li>Enable keyboard navigation<\/li>\n<li>Use descriptive link text<\/li>\n<li>Test across browsers<\/li>\n<\/ul>\n<p>Accessible design benefits every visitor and expands your reach to more potential supporters.<\/p>\n<h3>Make your fundraising website responsive and fast on mobile<\/h3>\n<p>More than 60% of nonprofit traffic now comes from smartphones. A mobile-responsive site invites supporters to give and engage wherever they are.<\/p>\n<p>Strong mobile design includes:<\/p>\n<ul>\n<li>Single-column layouts<\/li>\n<li>Large tap targets (at least 44&#215;44 pixels)<\/li>\n<li>Legible fonts without zooming<\/li>\n<li>Simple, mobile-friendly forms<\/li>\n<li>Adequate white space<\/li>\n<\/ul>\n<p>Site speed matters, too. Pages that load within three seconds keep visitors engaged. To improve performance:<\/p>\n<ul>\n<li>Compress images<\/li>\n<li>Limit unnecessary scripts and plugins<\/li>\n<li>Use reliable hosting<\/li>\n<li>Test with tools like <a href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noopener\">Google PageSpeed Insights<\/a><\/li>\n<\/ul>\n<p>Complete your donation process on your own phone. Notice every moment of friction\u2014and smooth it out.<\/p>\n<p><a href=\"https:\/\/bloomerang.com\/features\/donation-forms\/\">Bloomerang\u2019s online giving pages<\/a> are mobile responsive by design, helping you improve usability and performance with ease.<\/p>\n<h3>Optimize for search (SEO), content, and discoverability<\/h3>\n<p>Search engine optimization (SEO) helps supporters find you when they search for terms like \u201cfood pantry near me\u201d or \u201cSTEM nonprofit in Boston.\u201d<\/p>\n<h4>Five foundational steps<\/h4>\n<ul>\n<li>Use unique page titles and meta descriptions (under 60 characters)<\/li>\n<li>Include location and cause-related keywords<\/li>\n<li>Create descriptive URLs (\/volunteer-opportunities)<\/li>\n<li>Give each page a clear topic<\/li>\n<li>Add descriptive alt text with relevant keywords<\/li>\n<\/ul>\n<h4>Examples of high-intent keywords<\/h4>\n<ul>\n<li>\u201cVolunteer opportunities in Dallas\u201d<\/li>\n<li>\u201cDonate to refugee relief 2026\u201d<\/li>\n<li>\u201cAnimal shelter near Austin Texas\u201d<\/li>\n<li>\u201cClimate nonprofit taking donations\u201d<\/li>\n<\/ul>\n<p>Integrate keywords naturally into headings and body copy. Aim to publish at least one new blog post or update per month, and share it through email and social media.<\/p>\n<p>Pair web analytics with Bloomerang\u2019s reporting to see which content inspires donations and signups so you can invest your energy where it matters most.<\/p>\n<h3>Use a blog and resource hub to educate and attract supporters<\/h3>\n<p>A blog strengthens search visibility and gives supporters meaningful updates between campaigns.<\/p>\n<h4>Content ideas<\/h4>\n<ul>\n<li>Beneficiary success stories<\/li>\n<li>Program updates with outcomes<\/li>\n<li>Behind-the-scenes team features<\/li>\n<li>FAQs about your cause<\/li>\n<li>Event recaps with photos and results<\/li>\n<\/ul>\n<p>A sustainable cadence for small teams is 1\u20132 posts per month. Consistency builds momentum.<\/p>\n<p>Include 1\u20132 tailored calls to action per post:<\/p>\n<ul>\n<li>After a story: \u201cHelp us create more moments like this\u2014donate today.\u201d<\/li>\n<li>After a policy update: \u201cSign up for advocacy alerts.\u201d<\/li>\n<li>After an event recap: \u201cRegister for our next gathering.\u201d<\/li>\n<\/ul>\n<p>Repurpose newsletters, annual reports, and campaign updates into blog content to extend their reach.<\/p>\n<p>Tagged and organized content can power segmented journeys in Bloomerang\u2014turning your blog into an active stewardship tool.<\/p>\n<h3>Turn your nonprofit website into a fundraising engine<\/h3>\n<p>Your website should make giving simple, meaningful, and rewarding.<\/p>\n<h4>Design a standout donation page<\/h4>\n<p>The<a href=\"https:\/\/bloomerang.com\/blog\/donation-page\/\"> best donation pages<\/a> focus attention on completing the gift:<\/p>\n<ul>\n<li>Minimal navigation<\/li>\n<li>3\u20134 suggested giving amounts with impact labels<\/li>\n<li>Clear security indicators and tax-deductibility statement<\/li>\n<li>Mobile-friendly layout<\/li>\n<li>Prominent mission reminder<\/li>\n<\/ul>\n<p>Impact labels bring generosity to life:<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<thead>\n<tr>\n<th style=\"background-color: #e0e0e0; border: 0.5px solid #000; padding: 8px; text-align: left;\">Amount<\/th>\n<th style=\"background-color: #e0e0e0; border: 0.5px solid #000; padding: 8px; text-align: left;\">Impact<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"background-color: #ffffff; border: 0.5px solid #000; padding: 8px; text-align: left;\">$25<\/td>\n<td style=\"background-color: #ffffff; border: 0.5px solid #000; padding: 8px; text-align: left;\">Provides school supplies for one student<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #f5f5f5; border: 0.5px solid #000; padding: 8px; text-align: left;\">$50<\/td>\n<td style=\"background-color: #f5f5f5; border: 0.5px solid #000; padding: 8px; text-align: left;\">Funds one week of after-school tutoring<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #ffffff; border: 0.5px solid #000; padding: 8px; text-align: left;\">$100<\/td>\n<td style=\"background-color: #ffffff; border: 0.5px solid #000; padding: 8px; text-align: left;\">Covers meals for a family of four for one month<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #f5f5f5; border: 0.5px solid #000; padding: 8px; text-align: left;\">$250<\/td>\n<td style=\"background-color: #f5f5f5; border: 0.5px solid #000; padding: 8px; text-align: left;\">Sponsors one child\u2019s summer camp experience<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><\/h3>\n<h4>Streamline<a href=\"https:\/\/bloomerang.com\/features\/donation-forms\/\"> your donation form<\/a><\/h4>\n<p>Include essential fields:<\/p>\n<ul>\n<li>Name<\/li>\n<li>Email<\/li>\n<li>Donation amount<\/li>\n<li>Payment information<\/li>\n<li>Optional tribute fields<\/li>\n<\/ul>\n<p>Follow up later for additional information through surveys or stewardship emails.<\/p>\n<h4>Prioritize recurring giving<\/h4>\n<p>Monthly donors fuel sustainable growth. They give consistently, stay engaged, and provide predictable revenue.<\/p>\n<p>Best practices:<\/p>\n<ul>\n<li>Make \u201cMake this a monthly gift\u201d clearly visible<\/li>\n<li>Share why monthly support matters<\/li>\n<li>Suggest at least one monthly amount with impact language<\/li>\n<li>Offer a thoughtful incentive if appropriate<\/li>\n<\/ul>\n<p>Progress bars and urgency elements can increase gifts by 11%. Invite donors into shared momentum.<\/p>\n<p>Bloomerang unites giving pages, recurring tools, and integrated email acknowledgments\u2014so you can launch campaigns and steward donors from one place.<\/p>\n<h3>Integrate events, peer-to-peer, and other ways to give<\/h3>\n<p><a href=\"https:\/\/bloomerang.com\/features\/event-management\/\">Event pages<\/a> should clearly include:<\/p>\n<ul>\n<li>Date, time, and location<\/li>\n<li>Ticket options and pricing<\/li>\n<li>Event schedule<\/li>\n<li>\u201cAdd to calendar\u201d links<\/li>\n<li>Donate CTA for supporters who can\u2019t attend<\/li>\n<\/ul>\n<p>Create a comprehensive \u201cWays to Give\u201d page featuring:<\/p>\n<ul>\n<li>Employer matching gifts<\/li>\n<li>Stock and securities gifts<\/li>\n<li>Donor-advised funds<\/li>\n<li>Legacy and planned giving<\/li>\n<li>Workplace giving programs<\/li>\n<\/ul>\n<p>Provide<a href=\"https:\/\/bloomerang.com\/blog\/peer-to-peer-fundraising\/\"> toolkits for peer-to-peer fundraisers<\/a>, including sample emails and graphics.<\/p>\n<p>When all giving channels integrate into a CRM like Bloomerang, every interaction lives in one unified record, empowering smarter stewardship.<\/p>\n<p><a href=\"https:\/\/bloomerang.com\/features\/peer-to-peer\/\"><img decoding=\"async\" class=\"alignnone wp-image-133483 size-full\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/07\/peer-to-peer-fundraising-platforms_banner-CTA.png\" alt=\"Amplify mission awareness and support with Bloomernag's peer-to-peer fundraising tools. Learn about our solutions here.\" width=\"1570\" height=\"476\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/07\/peer-to-peer-fundraising-platforms_banner-CTA.png 1570w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/07\/peer-to-peer-fundraising-platforms_banner-CTA-768x233.png 768w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/07\/peer-to-peer-fundraising-platforms_banner-CTA-1536x466.png 1536w\" sizes=\"(max-width: 1570px) 100vw, 1570px\" \/><\/a><\/p>\n<h3>Connect your website to donor management and data<\/h3>\n<p>A nonprofit website is most powerful when every form, donation, and signup automatically updates your donor records. No more spreadsheets. No more lost data. No more duplicate entries.<\/p>\n<p>Fundraising website forms should feed into a <a href=\"https:\/\/bloomerang.com\/features\/data-management\/\">centralized donor database like Bloomerang<\/a>, capturing:<\/p>\n<ul>\n<li>Source (homepage, campaign, event)<\/li>\n<li>Gift type<\/li>\n<li>Communication preferences<\/li>\n<li>Program interests<\/li>\n<li>Entry point<\/li>\n<\/ul>\n<p>Use tracking tools like UTM parameters and analytics goals to see which pages drive the most engagement. Then:<\/p>\n<ul>\n<li>Refine CTAs<\/li>\n<li>Invest in top-performing content<\/li>\n<li>Build segmented email journeys<\/li>\n<li>Personalize follow-up<\/li>\n<\/ul>\n<p>Insight changes everything.<\/p>\n<h3>Security, compliance, and trust signals<\/h3>\n<p>Website security supports confident giving.<\/p>\n<p>Security essentials include:<\/p>\n<ul>\n<li>SSL certificate (HTTPS)<\/li>\n<li>Secure, PCI-compliant payment processing<\/li>\n<li>Regular updates<\/li>\n<li>Strong passwords<\/li>\n<li>Regular backups<\/li>\n<\/ul>\n<p>Cyberattacks and data breaches have affected nonprofits in recent years, <a href=\"https:\/\/www.cobalt.io\/blog\/top-cybersecurity-statistics-2025\" target=\"_blank\" rel=\"noopener\">with incidents rising approximately 22% annually<\/a>. Online donors are increasingly sensitive to data privacy\u2014and one breach can destroy years of trust-building.<\/p>\n<p>Clear privacy policies written in plain language reinforce trust. Visual signals supporters recognize include:<\/p>\n<ul>\n<li>Lock icon in browser bar<\/li>\n<li>Payment processor logos<\/li>\n<li>Charity watchdog badges<\/li>\n<li>Testimonials<\/li>\n<li>Up-to-date financial information<\/li>\n<\/ul>\n<p>Using a trusted platform like Bloomerang for donation processing adds reassurance. You can note on your donation page: \u201cYour gift is processed securely through Bloomerang, a trusted nonprofit giving platform.\u201d<\/p>\n<h2>Putting it all together: a 90-day nonprofit website improvement plan<\/h2>\n<p>Meaningful progress happens step by step. Here\u2019s a focused 90-day roadmap:<\/p>\n<h3>Days 1\u201330: Quick wins<\/h3>\n<ul>\n<li>Clarify homepage copy<\/li>\n<li>Add or strengthen donate buttons<\/li>\n<li>Fix broken links<\/li>\n<li>Update photos<\/li>\n<li>Connect all forms to your donor database<\/li>\n<li>Add EIN and 501(c)(3) confirmation to footer<\/li>\n<li>Test mobile donation flow<\/li>\n<\/ul>\n<h3>Days 31\u201360: Deep work<\/h3>\n<ul>\n<li>Simplify navigation<\/li>\n<li>Redesign donation page<\/li>\n<li>Launch or refresh blog<\/li>\n<li>Standardize branding<\/li>\n<li>Add impact stories with data<\/li>\n<li>Update \u201cWays to Give\u201d page<\/li>\n<li>Improve accessibility<\/li>\n<\/ul>\n<h3>Days 61\u201390: Optimization and measurement<\/h3>\n<ul>\n<li>Review analytics<\/li>\n<li>A\/B test CTAs and headlines<\/li>\n<li>Publish new content<\/li>\n<li>Set tracking goals<\/li>\n<li>Create maintenance schedule<\/li>\n<li>Document wins<\/li>\n<\/ul>\n<h3>Metrics to track<\/h3>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<thead>\n<tr>\n<th style=\"background-color: #e0e0e0; border: 0.5px solid #000; padding: 8px; text-align: left;\">Metric<\/th>\n<th style=\"background-color: #e0e0e0; border: 0.5px solid #000; padding: 8px; text-align: left;\">How to Measure<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"background-color: #ffffff; border: 0.5px solid #000; padding: 8px; text-align: left;\">Donation conversion rate<\/td>\n<td style=\"background-color: #ffffff; border: 0.5px solid #000; padding: 8px; text-align: left;\">Donations \u00f7 donation page visitors<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #f5f5f5; border: 0.5px solid #000; padding: 8px; text-align: left;\">Email signups per month<\/td>\n<td style=\"background-color: #f5f5f5; border: 0.5px solid #000; padding: 8px; text-align: left;\">Form submissions in CRM<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #ffffff; border: 0.5px solid #000; padding: 8px; text-align: left;\">Volunteer submissions<\/td>\n<td style=\"background-color: #ffffff; border: 0.5px solid #000; padding: 8px; text-align: left;\">Form completions in Bloomerang<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #f5f5f5; border: 0.5px solid #000; padding: 8px; text-align: left;\">Returning visitor percentage<\/td>\n<td style=\"background-color: #f5f5f5; border: 0.5px solid #000; padding: 8px; text-align: left;\">Google Analytics<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #ffffff; border: 0.5px solid #000; padding: 8px; text-align: left;\">Average gift size<\/td>\n<td style=\"background-color: #ffffff; border: 0.5px solid #000; padding: 8px; text-align: left;\">Bloomerang reporting<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #f5f5f5; border: 0.5px solid #000; padding: 8px; text-align: left;\">Mobile use percentage<\/td>\n<td style=\"background-color: #f5f5f5; border: 0.5px solid #000; padding: 8px; text-align: left;\">Google Analytics device report<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Pair your website improvements with Bloomerang optimization to ensure every new visitor becomes part of a stronger retention and fundraising strategy.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/bloomerang.com\/guide\/how-to-write-a-fundraising-plan\/\"><img decoding=\"async\" class=\"alignnone wp-image-135523 size-full\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/08\/best-fundraising-websites_edu-CTA.png\" alt=\"Learn how to write a fundraising plan in two simple steps. Download the Free Guide\" width=\"1570\" height=\"412\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/08\/best-fundraising-websites_edu-CTA.png 1570w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/08\/best-fundraising-websites_edu-CTA-768x202.png 768w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/08\/best-fundraising-websites_edu-CTA-1536x403.png 1536w\" sizes=\"(max-width: 1570px) 100vw, 1570px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>FAQ<\/h2>\n<p><strong>Frequently asked questions<\/strong><\/p>\n<details>\n<summary><strong>How can I design a donation page that maximizes donor conversions?<\/strong><\/summary>\n<p>Create a simple, fast, mobile-first page with 3\u20134 suggested amounts, impact statements, recurring options, and visible security indicators.<\/p>\n<\/details>\n<details>\n<summary><strong>What key elements should a nonprofit donation form include?<\/strong><\/summary>\n<p>Preset and custom gift amounts, a prominent monthly toggle, secure payment methods (including wallets), and a brief impact note\u2014using only essential required fields.<\/p>\n<\/details>\n<details>\n<summary><strong>Why is mobile responsiveness essential for fundraising websites?<\/strong><\/summary>\n<p>Most nonprofit traffic comes from smartphones, so mobile-responsive design makes giving easy and intuitive.<\/p>\n<\/details>\n<details>\n<summary><strong>How do I build and maintain donor trust online?<\/strong><\/summary>\n<p>Publish financials and impact reports, display security badges, share your privacy policy, and tell authentic stories supported by credible data.<\/p>\n<\/details>\n<details>\n<summary><strong>What strategies encourage recurring giving through a website?<\/strong><\/summary>\n<p>Highlight monthly giving on every form, explain its impact, and invite one-time donors to become sustainers through targeted messaging.<\/p>\n<\/details>\n<details>\n<summary><strong>What metrics should nonprofits track to know if their fundraising website is working?<\/strong><\/summary>\n<p><strong>Focus on:<\/strong><\/p>\n<ul>\n<li>Total online donations and average gift size<\/li>\n<li>Donation conversion rate<\/li>\n<li>Email signup rate<\/li>\n<li>Volunteer submissions<\/li>\n<li>Top traffic sources<\/li>\n<li>Bounce rate<\/li>\n<li>Mobile vs. desktop conversions<\/li>\n<\/ul>\n<p>Combine website analytics with Bloomerang\u2019s reporting to understand not just visits, but lasting engagement. Set clear benchmarks\u2014such as increasing online revenue by 15% within 12 months\u2014to give context to your growth.<\/p>\n<\/details>\n<details>\n<summary><strong>How can a small nonprofit improve its website without a full-time web designer?<\/strong><\/summary>\n<ul>\n<li>Use modern templates<\/li>\n<li>Recruit skilled volunteers<\/li>\n<li>Focus on homepage and donation page first<\/li>\n<li>Make one improvement per week<\/li>\n<li>Use all-in-one platforms like Bloomerang for donation pages, email templates, and forms<\/li>\n<\/ul>\n<p>Consistent, thoughtful improvements over a few months can meaningfully increase donations and engagement. Great nonprofit websites evolve over time\u2014just like impact.<\/p>\n<p>Your website doesn\u2019t have to be perfect on day one. It simply needs to clearly communicate your mission and make it easy for supporters to take action.<\/p>\n<\/details>\n<h2>Final thoughts<\/h2>\n<p>Your website can become your most dedicated team member\u2014sharing your story, inviting generosity, and turning curiosity into commitment. Start with one section this week, track your progress, and watch your online fundraising grow.<\/p>\n<p>Ready to connect your website to a donor management platform that helps you raise more and retain more supporters? Explore how Bloomerang can help.<\/p>\n<p><!-- Helpful reference links (optional to keep\/remove) --><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your nonprofit&#8217;s fundraising website is always on\u2014sharing your story, celebrating your impact, and inviting supporters into something bigger than themselves. Even when your team logs off, your site keeps showing up for your mission. The question is: is it inspiring action as powerfully as it could? In 2026, a modern nonprofit website fuels everything from [&hellip;]<\/p>\n","protected":false},"author":355,"featured_media":142652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[],"tags":[],"cause":[],"article_author":[],"webinar_host":[],"topic":[353],"class_list":["post-147852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-online-fundraising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) 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