{"id":133884,"date":"2025-08-14T05:00:53","date_gmt":"2025-08-14T09:00:53","guid":{"rendered":"https:\/\/bloomerang2dev.wpengine.com\/?p=133884"},"modified":"2025-09-05T11:14:00","modified_gmt":"2025-09-05T15:14:00","slug":"your-crm-isnt-just-a-tool-its-a-mindset","status":"publish","type":"post","link":"https:\/\/bloomerang.com\/blog\/your-crm-isnt-just-a-tool-its-a-mindset\/","title":{"rendered":"Your CRM isn\u2019t just a tool\u2014it\u2019s a mindset"},"content":{"rendered":"<p>Let me guess\u2014someone sold your nonprofit a shiny <a href=\"\/blog\/nonprofit-crm\/\">new CRM<\/a> and said it would solve everything. You signed the contract. Held the kickoff. Maybe even migrated a few records. And then came the real work: culture change.<\/p>\n<p>That\u2019s where I am right now\u2014right in the thick of it.<\/p>\n<p>At the Community FoodBank of New Jersey, I serve as Senior Director of Fulfillment, where I oversee the distribution of over 100 million pounds of food annually. But I\u2019m also co-leading a major organization-wide CRM and ERP transformation\u2014because I know that effective systems don\u2019t just move product. They move people, relationships, and strategy forward.<\/p>\n<p>This isn\u2019t my first time driving CRM change. I\u2019ve led successful implementations in past roles, and I\u2019ve seen firsthand how the right system\u2014backed by the right mindset\u2014can unlock storytelling, accountability, and smarter engagement.<\/p>\n<p>Here\u2019s what I\u2019ve learned to focus on\u2014what we\u2019re applying now\u2014and what I believe any nonprofit can use as a compass.<\/p>\n<h2>1. It\u2019s not a database. It\u2019s a story engine.<\/h2>\n<p>We\u2019re building our <a href=\"\/crm\/\">nonprofit CRM<\/a> to do more than log names and dates. It should reflect our values\u2014how we listen to community needs, respond with action, and build trust over time.<\/p>\n<p>In my earlier CRM deployments, the turning point came when teams started thinking relationally. Instead of just asking, \u201cWhat did we do?\u201d they asked, \u201cHow did that interaction move the relationship forward?\u201d<\/p>\n<p>That\u2019s the shift we\u2019re nurturing now: from records to relationships, from tracking to storytelling.<\/p>\n<h2>2. Start with the end in mind<\/h2>\n<p>In every CRM project I\u2019ve led or advised on, we start with pain points\u2014not product specs.<\/p>\n<p>At CFBNJ, we asked:<\/p>\n<ul>\n<li>\u201cWhere do we lose time looking for information?\u201d<\/li>\n<li>\u201cWhat do we wish we could see in one click?\u201d<\/li>\n<li>\u201cHow do we align what we do with what we say we value?\u201d<\/li>\n<\/ul>\n<p>This mindset helps us build not just for what exists\u2014but for the future we want to lead.<\/p>\n<h2>3. Clarity creates consistency<\/h2>\n<p>You can\u2019t expect people to use a system well if they don\u2019t know what\u2019s expected\u2014or why it matters.<\/p>\n<p>That\u2019s why we\u2019re developing shared definitions, team-level standards, and purpose-driven documentation. From my past experience, I know that these \u201csmall\u201d choices\u2014like defining what counts as an interaction\u2014can make or break reporting later on.<\/p>\n<p>A CRM isn\u2019t just about what gets entered. It\u2019s about what gets understood.<\/p>\n<h2>4. If it\u2019s not in the CRM, it didn\u2019t happen<\/h2>\n<p>This is a mantra I\u2019ve carried across organizations, and I\u2019m helping embed it at CFBNJ.<\/p>\n<p>Not in a punitive way\u2014but as a principle of operational clarity. The CRM should be our memory\u2014our shared narrative. When the whole team commits to it, cross-functional alignment becomes real, not theoretical.<\/p>\n<p>And when someone moves on or changes roles? The knowledge stays.<\/p>\n<h2>5. Systems don&#8217;t integrate themselves\u2014people do<\/h2>\n<p>Our ERP is aging. Our CRM is new. Middleware is bridging the two. It\u2019s not perfect\u2014but it\u2019s purposeful.<\/p>\n<p>We\u2019ve taken the view that integration isn\u2019t a one-time decision\u2014it\u2019s an ongoing posture. From past projects, I know that even partial connectivity creates momentum. The key is to connect what matters most first\u2014and keep the system flexible for growth.<\/p>\n<h2>6. Find the change agents and let them lead<\/h2>\n<p>In every CRM project, the most powerful voices aren\u2019t always on the org chart\u2014they\u2019re the ones in the room asking better questions.<\/p>\n<p>I\u2019ve made it a point to identify and elevate those team members early. They\u2019re already influencing process design, helping build internal trust, and modeling the kind of mindset that makes CRM systems stick.<\/p>\n<p>They\u2019re not just users. They\u2019re movement builders.<\/p>\n<h2>Final thought<\/h2>\n<p>At CFBNJ, we\u2019re in the midst of a multi-system transformation\u2014but the philosophy is clear: CRM isn\u2019t about tech. It\u2019s about trust, visibility, and relationships that endure.<\/p>\n<p>If there\u2019s one thing I\u2019ve learned across CRM projects, it\u2019s this: success starts when you treat your system not as software, but as strategy. That\u2019s how you align your team. That\u2019s how you build for the long-term.<\/p>\n<p>And that\u2019s how you tell a better story\u2014one field, one action, one relationship at a time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let me guess\u2014someone sold your nonprofit a shiny new CRM and said it would solve everything. You signed the contract. Held the kickoff. Maybe even migrated a few records. And then came the real work: culture change. That\u2019s where I am right now\u2014right in the thick of it. At the Community FoodBank of New Jersey, [&hellip;]<\/p>\n","protected":false},"author":355,"featured_media":94737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[],"tags":[],"cause":[],"article_author":[],"webinar_host":[],"topic":[345,403],"class_list":["post-133884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-software","topic-strategy-planning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Your CRM isn\u2019t just a tool\u2014it\u2019s a mindset | Bloomerang<\/title>\n<meta name=\"description\" content=\"A nonprofit CRM change needs to be backed by the right mindset. Here are some things to focus on to help you navigate that change.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bloomerang.com\/blog\/your-crm-isnt-just-a-tool-its-a-mindset\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your CRM isn\u2019t just a tool\u2014it\u2019s a mindset\" \/>\n<meta property=\"og:description\" content=\"A nonprofit CRM change needs to be backed by the right mindset. Here are some things to focus on to help you navigate that change.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bloomerang.com\/blog\/your-crm-isnt-just-a-tool-its-a-mindset\/\" \/>\n<meta property=\"og:site_name\" content=\"Bloomerang\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bloomerangtech\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-14T09:00:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-05T15:14:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/05\/5-Ways-To-Get-The-Most-Out-of-Your-Volunteer-Scheduling-Tool-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1245\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ann Fellman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bloomerangtech\" \/>\n<meta name=\"twitter:site\" content=\"@bloomerangtech\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ann Fellman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/your-crm-isnt-just-a-tool-its-a-mindset\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/your-crm-isnt-just-a-tool-its-a-mindset\\\/\"},\"author\":{\"name\":\"Ann Fellman\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#\\\/schema\\\/person\\\/8f7f5deae16bec724a8144c5530de97b\"},\"headline\":\"Your CRM isn\u2019t just a tool\u2014it\u2019s a mindset\",\"datePublished\":\"2025-08-14T09:00:53+00:00\",\"dateModified\":\"2025-09-05T15:14:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/your-crm-isnt-just-a-tool-its-a-mindset\\\/\"},\"wordCount\":740,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/your-crm-isnt-just-a-tool-its-a-mindset\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/5-Ways-To-Get-The-Most-Out-of-Your-Volunteer-Scheduling-Tool-1.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/bloomerang.com\\\/blog\\\/your-crm-isnt-just-a-tool-its-a-mindset\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/your-crm-isnt-just-a-tool-its-a-mindset\\\/\",\"url\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/your-crm-isnt-just-a-tool-its-a-mindset\\\/\",\"name\":\"Your CRM isn\u2019t just a tool\u2014it\u2019s a mindset | Bloomerang\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/your-crm-isnt-just-a-tool-its-a-mindset\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/your-crm-isnt-just-a-tool-its-a-mindset\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/5-Ways-To-Get-The-Most-Out-of-Your-Volunteer-Scheduling-Tool-1.jpg\",\"datePublished\":\"2025-08-14T09:00:53+00:00\",\"dateModified\":\"2025-09-05T15:14:00+00:00\",\"description\":\"A nonprofit CRM change needs to be backed by the right mindset. Here are some things to focus on to help you navigate that change.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bloomerang.com\\\/blog\\\/your-crm-isnt-just-a-tool-its-a-mindset\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/your-crm-isnt-just-a-tool-its-a-mindset\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/5-Ways-To-Get-The-Most-Out-of-Your-Volunteer-Scheduling-Tool-1.jpg\",\"contentUrl\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/5-Ways-To-Get-The-Most-Out-of-Your-Volunteer-Scheduling-Tool-1.jpg\",\"width\":1245,\"height\":500,\"caption\":\"5 Ways To Get The Most Out of Your Volunteer Scheduling Tool\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#website\",\"url\":\"https:\\\/\\\/bloomerang.com\\\/\",\"name\":\"Bloomerang\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bloomerang.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#organization\",\"name\":\"Bloomerang\",\"url\":\"https:\\\/\\\/bloomerang.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Bloomerang-Logo_Horizontal_RGB_Color.png\",\"contentUrl\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Bloomerang-Logo_Horizontal_RGB_Color.png\",\"width\":1361,\"height\":240,\"caption\":\"Bloomerang\"},\"image\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bloomerangtech\",\"https:\\\/\\\/x.com\\\/bloomerangtech\",\"https:\\\/\\\/www.instagram.com\\\/bloomerangtech\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/2675499\",\"https:\\\/\\\/www.youtube.com\\\/bloomerangco\"],\"description\":\"Bloomerang is more than a fundraising platform, it is a total Giving Platform, an all-in-one fundraising solution with nonprofit CRM, online giving, peer-to-peer campaigns, auctions, and volunteer tools. Bloomerang synchronizes donor data across these nonprofit tools and empowers fundraisers to raise more.\",\"email\":\"info@bloomerang.com\",\"telephone\":\"1-866-332-2999\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"501\",\"maxValue\":\"1000\"},\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"9120 Otis Avenue\",\"addressLocality\":\"Indianapolis\",\"addressRegion\":\"IN\",\"postalCode\":\"46216\",\"addressCountry\":\"US\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#\\\/schema\\\/person\\\/8f7f5deae16bec724a8144c5530de97b\",\"name\":\"Ann Fellman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/AnnHeadhsot-96x96.jpeg\",\"url\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/AnnHeadhsot-96x96.jpeg\",\"contentUrl\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/AnnHeadhsot-96x96.jpeg\",\"caption\":\"Ann Fellman\"},\"description\":\"As Chief Marketing Officer at Bloomerang, Ann champions the company's mission to empower For-Purpose organizations through innovative fundraising technology. With over 25 years in technology marketing, including spearheading memberships at the Minnesota High Tech Association and as a \\\"Top Women Leaders in SaaS of 2018.\\\" Ann's expertise lies in connecting nonprofits with the essential fundraising software they need to grow a robust nonprofit culture and achieve next-level impact. Her strategic thought leadership ensures Bloomerang\u2019s Giving Platform remains at the forefront, helping nonprofits raise more, build culture, and retain supporters for sustained growth.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/annfellman\\\/\"],\"knowsAbout\":[\"Fundraising Tools\"],\"jobTitle\":\"Chief Marketing Officer\",\"worksFor\":\"Bloomerang\",\"url\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/author\\\/ann-fellman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Your CRM isn\u2019t just a tool\u2014it\u2019s a mindset | Bloomerang","description":"A nonprofit CRM change needs to be backed by the right mindset. Here are some things to focus on to help you navigate that change.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bloomerang.com\/blog\/your-crm-isnt-just-a-tool-its-a-mindset\/","og_locale":"en_US","og_type":"article","og_title":"Your CRM isn\u2019t just a tool\u2014it\u2019s a mindset","og_description":"A nonprofit CRM change needs to be backed by the right mindset. Here are some things to focus on to help you navigate that change.","og_url":"https:\/\/bloomerang.com\/blog\/your-crm-isnt-just-a-tool-its-a-mindset\/","og_site_name":"Bloomerang","article_publisher":"https:\/\/www.facebook.com\/bloomerangtech","article_published_time":"2025-08-14T09:00:53+00:00","article_modified_time":"2025-09-05T15:14:00+00:00","og_image":[{"width":1245,"height":500,"url":"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/05\/5-Ways-To-Get-The-Most-Out-of-Your-Volunteer-Scheduling-Tool-1.jpg","type":"image\/jpeg"}],"author":"Ann Fellman","twitter_card":"summary_large_image","twitter_creator":"@bloomerangtech","twitter_site":"@bloomerangtech","twitter_misc":{"Written by":"Ann Fellman","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bloomerang.com\/blog\/your-crm-isnt-just-a-tool-its-a-mindset\/#article","isPartOf":{"@id":"https:\/\/bloomerang.com\/blog\/your-crm-isnt-just-a-tool-its-a-mindset\/"},"author":{"name":"Ann Fellman","@id":"https:\/\/bloomerang.com\/#\/schema\/person\/8f7f5deae16bec724a8144c5530de97b"},"headline":"Your CRM isn\u2019t just a tool\u2014it\u2019s a mindset","datePublished":"2025-08-14T09:00:53+00:00","dateModified":"2025-09-05T15:14:00+00:00","mainEntityOfPage":{"@id":"https:\/\/bloomerang.com\/blog\/your-crm-isnt-just-a-tool-its-a-mindset\/"},"wordCount":740,"commentCount":0,"publisher":{"@id":"https:\/\/bloomerang.com\/#organization"},"image":{"@id":"https:\/\/bloomerang.com\/blog\/your-crm-isnt-just-a-tool-its-a-mindset\/#primaryimage"},"thumbnailUrl":"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/05\/5-Ways-To-Get-The-Most-Out-of-Your-Volunteer-Scheduling-Tool-1.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bloomerang.com\/blog\/your-crm-isnt-just-a-tool-its-a-mindset\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/bloomerang.com\/blog\/your-crm-isnt-just-a-tool-its-a-mindset\/","url":"https:\/\/bloomerang.com\/blog\/your-crm-isnt-just-a-tool-its-a-mindset\/","name":"Your CRM isn\u2019t just a tool\u2014it\u2019s a mindset | Bloomerang","isPartOf":{"@id":"https:\/\/bloomerang.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bloomerang.com\/blog\/your-crm-isnt-just-a-tool-its-a-mindset\/#primaryimage"},"image":{"@id":"https:\/\/bloomerang.com\/blog\/your-crm-isnt-just-a-tool-its-a-mindset\/#primaryimage"},"thumbnailUrl":"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/05\/5-Ways-To-Get-The-Most-Out-of-Your-Volunteer-Scheduling-Tool-1.jpg","datePublished":"2025-08-14T09:00:53+00:00","dateModified":"2025-09-05T15:14:00+00:00","description":"A nonprofit CRM change needs to be backed by the right mindset. Here are some things to focus on to help you navigate that change.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bloomerang.com\/blog\/your-crm-isnt-just-a-tool-its-a-mindset\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bloomerang.com\/blog\/your-crm-isnt-just-a-tool-its-a-mindset\/#primaryimage","url":"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/05\/5-Ways-To-Get-The-Most-Out-of-Your-Volunteer-Scheduling-Tool-1.jpg","contentUrl":"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/05\/5-Ways-To-Get-The-Most-Out-of-Your-Volunteer-Scheduling-Tool-1.jpg","width":1245,"height":500,"caption":"5 Ways To Get The Most Out of Your Volunteer Scheduling Tool"},{"@type":"WebSite","@id":"https:\/\/bloomerang.com\/#website","url":"https:\/\/bloomerang.com\/","name":"Bloomerang","description":"","publisher":{"@id":"https:\/\/bloomerang.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bloomerang.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bloomerang.com\/#organization","name":"Bloomerang","url":"https:\/\/bloomerang.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bloomerang.com\/#\/schema\/logo\/image\/","url":"https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/01\/Bloomerang-Logo_Horizontal_RGB_Color.png","contentUrl":"https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/01\/Bloomerang-Logo_Horizontal_RGB_Color.png","width":1361,"height":240,"caption":"Bloomerang"},"image":{"@id":"https:\/\/bloomerang.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bloomerangtech","https:\/\/x.com\/bloomerangtech","https:\/\/www.instagram.com\/bloomerangtech\/","https:\/\/www.linkedin.com\/company\/2675499","https:\/\/www.youtube.com\/bloomerangco"],"description":"Bloomerang is more than a fundraising platform, it is a total Giving Platform, an all-in-one fundraising solution with nonprofit CRM, online giving, peer-to-peer campaigns, auctions, and volunteer tools. Bloomerang synchronizes donor data across these nonprofit tools and empowers fundraisers to raise more.","email":"info@bloomerang.com","telephone":"1-866-332-2999","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"501","maxValue":"1000"},"address":{"@type":"PostalAddress","streetAddress":"9120 Otis Avenue","addressLocality":"Indianapolis","addressRegion":"IN","postalCode":"46216","addressCountry":"US"}},{"@type":"Person","@id":"https:\/\/bloomerang.com\/#\/schema\/person\/8f7f5deae16bec724a8144c5530de97b","name":"Ann Fellman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/05\/AnnHeadhsot-96x96.jpeg","url":"https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/05\/AnnHeadhsot-96x96.jpeg","contentUrl":"https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/05\/AnnHeadhsot-96x96.jpeg","caption":"Ann Fellman"},"description":"As Chief Marketing Officer at Bloomerang, Ann champions the company's mission to empower For-Purpose organizations through innovative fundraising technology. With over 25 years in technology marketing, including spearheading memberships at the Minnesota High Tech Association and as a \"Top Women Leaders in SaaS of 2018.\" Ann's expertise lies in connecting nonprofits with the essential fundraising software they need to grow a robust nonprofit culture and achieve next-level impact. Her strategic thought leadership ensures Bloomerang\u2019s Giving Platform remains at the forefront, helping nonprofits raise more, build culture, and retain supporters for sustained growth.","sameAs":["https:\/\/www.linkedin.com\/in\/annfellman\/"],"knowsAbout":["Fundraising Tools"],"jobTitle":"Chief Marketing Officer","worksFor":"Bloomerang","url":"https:\/\/bloomerang.com\/blog\/author\/ann-fellman\/"}]}},"_links":{"self":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/posts\/133884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/users\/355"}],"replies":[{"embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/comments?post=133884"}],"version-history":[{"count":0,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/posts\/133884\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/media\/94737"}],"wp:attachment":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/media?parent=133884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/categories?post=133884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/tags?post=133884"},{"taxonomy":"cause","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/cause?post=133884"},{"taxonomy":"article_author","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/article_author?post=133884"},{"taxonomy":"webinar_host","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/webinar_host?post=133884"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/topic?post=133884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}