{"id":131081,"date":"2025-07-24T05:00:24","date_gmt":"2025-07-24T09:00:24","guid":{"rendered":"https:\/\/bloomerang2dev.wpengine.com\/?p=131081"},"modified":"2025-10-01T16:44:40","modified_gmt":"2025-10-01T20:44:40","slug":"ask-an-expert-the-hard-truth-should-every-board-member-be-expected-to-give-and-fundraise","status":"publish","type":"post","link":"https:\/\/bloomerang.com\/blog\/ask-an-expert-the-hard-truth-should-every-board-member-be-expected-to-give-and-fundraise\/","title":{"rendered":"[ASK AN EXPERT] The Hard Truth: Should Every Board Member Be Expected To Give And Fundraise?"},"content":{"rendered":"

Our\u00a0Ask An Expert<\/a>\u00a0series features real questions answered by\u00a0Claire Axelrad, J.D., CFRE<\/a>, also known as Charity Clairity.\u00a0<\/strong>Today\u2019s question comes from a nonprofit employee who wants advice on how to strengthen board engagement:\u00a0\u00a0<\/b><\/p>\n

Dear Charity Clairity,<\/i><\/p>\n

I’m trying to shift our board culture away from \u201cI\u2019ll do anything <\/i>but fundraising\u201d and toward shared responsibility. Too many of our board members don\u2019t give, or say they support fundraising in theory but avoid it in practice.<\/i><\/p>\n

I\u2019d love your take: Should we require a personal contribution and\/or some form of fundraising involvement from every board member? Have you seen this work in ways that feel doable\u2014and that actually strengthen board engagement rather than backfire?<\/i><\/p>\n

\u2014 Culture Changer-in-Progress<\/i><\/p><\/blockquote>\n

Dear Culture Changer-in-Progress,<\/i><\/p>\n

You’re not alone\u2014and you’re absolutely right to raise this question. When board members sidestep both giving and fundraising, it puts staff in an impossible position and sends a confusing signal to donors. If the people closest to the mission don\u2019t lead, why should anyone else follow?<\/p>\n

Requiring board members to give and participate in fundraising isn\u2019t about pressure\u2014it\u2019s about building a shared culture of philanthropy<\/a>, where everyone takes ownership of the mission\u2019s success. A clear give\/get policy<\/b> can help shift things from \u201coptional\u201d to \u201cexpected,\u201d without being one-size-fits-all. It invites each board member to contribute in ways that reflect their own capacity, relationships, and energy\u2014not just their checkbook.<\/p>\n

For giving<\/strong>: The amount doesn\u2019t need to be the same across the board. What does<\/i> matter is that each member gives at a personally significant level<\/b>\u2014ideally one of their top philanthropic gifts\u2014so they can authentically say to others, \u201cJoin me.\u201d<\/i> That personal commitment unlocks credibility. It also unlocks the board member\u2019s own passion, making it easier and more natural for them to serve as ambassador, advocate, and asker of other supporters.<\/p>\n

For getting<\/strong>: Fundraising expectations should be flexible, but not vague. Some board members may connect donors directly; others might help host events, tell their story in a donor meeting, or work with staff to cultivate a few assigned mid-level or major prospects. You\u2019re not asking everyone to be a rainmaker\u2014you\u2019re inviting them to be active partners.<\/p>\n

At the same time, it\u2019s essential to avoid a dynamic where only wealthy individuals feel welcome because they can \u201cbuy\u201d their way in\u2014either by giving large gifts themselves or calling in favors from wealthy friends. That\u2019s not equity, and it\u2019s not sustainable leadership. A good give\/get structure balances the load and emphasizes shared responsibility, not uniform contribution.<\/b><\/p>\n

And don\u2019t underestimate the power of ambassadorship.<\/b> Every board member should be an advocate, proudly inviting others to know more, care more, and do more for your organization. That kind of engagement often leads to giving\u2014sometimes big giving\u2014but it always starts with authentic belief.<\/p>\n

You’re not just trying to raise more money. You’re trying to build a board that sees fundraising as part of its purpose, not someone else\u2019s job. That takes time, coaching, and a shift in culture\u2014but it\u2019s absolutely possible.<\/p>\n

Let me share a quick example:<\/p>\n

A mid-sized legal services nonprofit faced a common challenge: most of their 18 board members gave modest amounts\u2014$100, $250, sometimes less. Many believed those gifts were already meaningful because they were \u201cwhat they usually give\u201d or \u201cwhat they could easily afford.\u201d But in reality, those gifts were often automatic, unconsidered, and well below what they might genuinely prioritize if asked thoughtfully.<\/p>\n

To address this, we introduced a board giving<\/a> policy<\/b> that emphasized not just giving, but giving at a personally meaningful level<\/b>\u2014meaning a gift that requires real intention and reflects a true priority for that individual. This sparked honest conversations about what that really looked like.<\/p>\n

The board chair led by example, sharing how he reflected on his overall philanthropic giving and chose an amount that was truly significant to him\u2014not just convenient. It was quadruple what he\u2019d given before. Once he made the commitment, his passion was unleashed!\u00a0 He then met individually with board members to explore their giving habits and gently challenge them with: \u201cIs this something you can proudly say is one of your top philanthropic gifts, or just a default amount?<\/i>\u201d They began to understand the difference between a habitual gift and a gift that truly mattered to them.<\/p>\n

Over 18 months, average board giving tripled\u2014not because of pressure, but because the board began to see their giving as intentional leadership, a reflection of their real commitment. That shift also energized their fundraising roles: One hosted a house party, while another encouraged colleagues at his firm to consider an institutional gift. The new policy, and shared commitment, created powerful momentum.<\/p>\n

Changing a board\u2019s giving culture isn\u2019t about coercion\u2014it\u2019s about clarity, commitment, and creating a sense of shared ownership. When every member gives with intention and engages authentically in facilitating philanthropy, they become more than supporters; they become true leaders. The hard truth? Your nonprofit\u2019s future depends on it.<\/p>\n

Onward,<\/p>\n

\u2014 Charity Clairity (Please use a pseudonym if you prefer to be anonymous when you\u00a0submit your own question<\/a>, like “Meetings, but No Movement” did.)<\/em><\/i><\/p>\n

Is your organization trying to strengthen board engagement<\/a>? Let us know in the comments.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Our\u00a0Ask An Expert\u00a0series features real questions answered by\u00a0Claire Axelrad, J.D., CFRE, also known as Charity Clairity.\u00a0Today\u2019s question comes from a nonprofit employee who wants advice on how to strengthen board engagement:\u00a0\u00a0 Dear Charity Clairity, I’m trying to shift our board culture away from \u201cI\u2019ll do anything but fundraising\u201d and toward shared responsibility. Too many of […]<\/p>\n","protected":false},"author":32,"featured_media":141685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[],"tags":[],"cause":[],"article_author":[],"webinar_host":[],"topic":[393,31],"class_list":["post-131081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-ask-an-expert","topic-boards-fundraising"],"acf":[],"yoast_head":"\nShould Every Board Member be Expected to Give and Fundraise?<\/title>\n<meta name=\"description\" content=\"This 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After a 30-year development career which earned her the AFP \u201cOutstanding Fundraising Professional of the Year\u201d award, Claire left the trenches to begin her coaching\/teaching practice. Clairification School has been called \u201cthe best bargain in fundraising!\u201d Claire is also featured expert and Chief Fundraising Coach for Bloomerang, She\u2019ll be your guide, so you can be your donor\u2019s guide on their philanthropic journey. A member of the California State Bar and graduate of Princeton University, Claire currently resides in San Francisco California. If you like craft fairs, baseball games, art openings, vocal and guitar, and political conversation, you\u2019ll like to hang out with Claire.","sameAs":["https:\/\/www.linkedin.com\/in\/claireaxelrad","https:\/\/x.com\/CharityClairity"],"url":"https:\/\/bloomerang.com\/blog\/author\/claire-axelrad\/"}]}},"_links":{"self":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/posts\/131081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/comments?post=131081"}],"version-history":[{"count":0,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/posts\/131081\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/media\/141685"}],"wp:attachment":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/media?parent=131081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/categories?post=131081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/tags?post=131081"},{"taxonomy":"cause","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/cause?post=131081"},{"taxonomy":"article_author","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/article_author?post=131081"},{"taxonomy":"webinar_host","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/webinar_host?post=131081"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/topic?post=131081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}