{"id":131038,"date":"2025-06-27T05:00:34","date_gmt":"2025-06-27T09:00:34","guid":{"rendered":"https:\/\/bloomerang2dev.wpengine.com\/?p=131038"},"modified":"2025-10-01T16:46:51","modified_gmt":"2025-10-01T20:46:51","slug":"ask-an-expert-why-arent-my-donor-meetings-turning-into-gifts","status":"publish","type":"post","link":"https:\/\/bloomerang.com\/blog\/ask-an-expert-why-arent-my-donor-meetings-turning-into-gifts\/","title":{"rendered":"[ASK AN EXPERT] Why Aren\u2019t My Donor Meetings Turning Into Gifts?"},"content":{"rendered":"

Our\u00a0Ask An Expert<\/a>\u00a0series features real questions answered by\u00a0Claire Axelrad, J.D., CFRE<\/a>, also known as Charity Clairity.\u00a0<\/strong>Today\u2019s question comes from a nonprofit employee who wants advice on how to turn major donor conversations into gifts:\u00a0\u00a0<\/b><\/p>\n

Dear Charity Clairity,<\/i><\/p>\n

\u201cI\u2019ve had several promising conversations with major donor prospects. They\u2019re engaged, curious, and even emotional when we talk about our work. But then\u2026 nothing. No follow-up gift. No next steps. It feels like failure. I\u2019m wondering\u2014am I missing something in the ask? How do I artfully turn good conversations into real commitments?\u201d<\/i><\/p>\n

— Meetings, but No Movement<\/i><\/p><\/blockquote>\n

Dear Meetings, but No Movement,<\/i><\/p>\n

First, the good news. You\u2019re doing something many fundraisers never quite master: creating genuine, meaningful conversations with your donors. That emotional engagement is gold. It\u2019s not even close to failure. It\u2019s foundation<\/i>.<\/p>\n

It means your cause is landing in their hearts. But it can be frustrating \u2013 to both of you! — when those moments don\u2019t lead anywhere tangible.<\/p>\n

You\u2019re not alone. This is one of the most common\u2014and human\u2014challenges in major gift fundraising<\/a>. The reality is many donors won\u2019t move forward unless they\u2019re specifically invited<\/i> to. They might walk away from a conversation inspired, but without clarity on what you want from them \u2014 and when. If you walk out thinking, \u201cThat went great,\u201d but don\u2019t end with a defined ask or next action, they may leave thinking, \u201cThat was lovely\u2026 maybe someday.\u201d<\/p>\n

You need to offer a clear, confident next step.<\/b><\/p>\n

Here are three ways to shift from connection + confusion (around next steps) to concern = commitment (to a specific amount for a specific purpose):<\/p>\n

1. Don\u2019t \u201csave\u201d the ask\u2014trust the relationship you\u2019re building.<\/h2>\n

It\u2019s easy to wait, to keep building rapport, to want \u201cjust one more meeting\u201d before asking. But here\u2019s the truth: when you don\u2019t ask, you leave your donor in limbo. They may wonder \u201cWhat was the point of that conversation?\u201d Or they may wonder if they<\/i> were supposed to take the lead and offer to make a gift (even though they weren\u2019t sure how much and when) \u2013 and, since they didn\u2019t, maybe now you don\u2019t like them?<\/p>\n

It\u2019s completely natural to hesitate when it comes time to make the ask\u2014especially when a conversation is flowing, emotional, and human. You don\u2019t want to disrupt the connection with a financial request. You\u2019ve created a comfortable rapport. The ask seems uncomfortable. Even disruptive.<\/p>\n

Yet, when done with care, inviting someone to give doesn\u2019t disrupt<\/i> the relationship\u2014if anything, it deepens<\/i> it. You\u2019re saying: I see your values, I hear what matters to you \u2014 and I believe you\u2019re the kind of person who wants to make a meaningful difference.<\/i><\/p>\n

Many donors are waiting for your invitation. They won\u2019t ask you\u2014because they think you\u2019ll come to them when it\u2019s time. So instead of \u201ccircling back later,\u201d try something like:<\/p>\n

\u201cI can tell this issue matters to you in a deep way. Would you be open to a conversation about what being part of this work might look like for you?\u201d<\/i><\/p>\n

OR TRY<\/p>\n

\u201cI can see how much this work resonates with you. We\u2019re looking for a handful of leaders to help us launch this next phase\u2014and I\u2019d love to explore how you might play a meaningful role.\u201d<\/i><\/p>\n

This approach keeps the emotional rapport flowing while offering a clear path forward. It honors the donor\u2019s heart and their agency. It\u2019s not transactional\u2014it\u2019s personal and purposeful.<\/p>\n

2. Make the \u201cwhy now\u201d clear.<\/h2>\n

Many donors intend to give eventually. What helps them act now is a sense of purpose\u2014not pressure. That purpose could be timing (\u201cWe\u2019re launching this program next month\u201d), momentum (\u201cWe\u2019ve secured the first half and need a final push\u201d), or even meaning (\u201cThis is a pivotal year for the artists we serve\u201d).<\/p>\n

You don\u2019t need urgency in flashing lights. You just need to help them feel their action matters now<\/i>\u2014not someday.<\/p>\n

3. Give them a role, not just a number.<\/h2>\n

Major donors often want to know they\u2019re more than a wallet to you. They want to feel needed in a way that\u2019s personal and reflective of who they are. Try framing the opportunity as a role they could authentically step into:<\/p>\n

\u201cWith your passion for the theater, I think you\u2019d be a powerful advocate for this next chapter. We\u2019d love to explore what that could look like with you.\u201d<\/i><\/p>\n

OR TRY<\/p>\n

\u201cA gift at this level could underwrite an entire new work, and we\u2019d be honored to recognize you as a champion for emerging artists. Is that something you\u2019d be open to talking more about?\u201d<\/i><\/p>\n

When a donor sees their gift as part of their identity<\/a> \u2014 not just a number\u2014they\u2019re far more likely to act, and to stay engaged long after the gift is made.<\/p>\n

Your conversations are already the beginning of commitment<\/h2>\n

Perfect moments don\u2019t always present themselves. You have to make them happen. And it\u2019s most magical when you and your donor create that moment together.<\/p>\n

The hard part\u2014earning emotional trust\u2014is already happening. The shift you\u2019re looking for doesn\u2019t require pressure or perfection. It just takes a little more clarity, a little more courage, and the belief that asking is part of honoring the relationship\u2014not risking it<\/a>.<\/p>\n

When you invite someone to take action on something they care about, you\u2019re giving them a chance to become the person they want to be. That\u2019s a beautiful thing. Keep showing up with heart, and keep asking with intention. The gifts will come.<\/p>\n

You’ve got this,<\/p>\n

\u2014 Charity Clairity (Please use a pseudonym if you prefer to be anonymous when you\u00a0submit your own question<\/a>, like “Meetings, but No Movement” did.)<\/em><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Our\u00a0Ask An Expert\u00a0series features real questions answered by\u00a0Claire Axelrad, J.D., CFRE, also known as Charity Clairity.\u00a0Today\u2019s question comes from a nonprofit employee who wants advice on how to turn major donor conversations into gifts:\u00a0\u00a0 Dear Charity Clairity, \u201cI\u2019ve had several promising conversations with major donor prospects. They\u2019re engaged, curious, and even emotional when we talk […]<\/p>\n","protected":false},"author":32,"featured_media":141685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[],"tags":[],"cause":[],"article_author":[],"webinar_host":[],"topic":[393,355],"class_list":["post-131038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-ask-an-expert","topic-major-gifts"],"acf":[],"yoast_head":"\nWhy Aren\u2019t My Donor Meetings Turning Into 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is more than a fundraising platform, it is a total Giving Platform, an all-in-one fundraising solution with nonprofit CRM, online giving, peer-to-peer campaigns, auctions, and volunteer tools. 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After a 30-year development career which earned her the AFP \u201cOutstanding Fundraising Professional of the Year\u201d award, Claire left the trenches to begin her coaching\/teaching practice. Clairification School has been called \u201cthe best bargain in fundraising!\u201d Claire is also featured expert and Chief Fundraising Coach for Bloomerang, She\u2019ll be your guide, so you can be your donor\u2019s guide on their philanthropic journey. A member of the California State Bar and graduate of Princeton University, Claire currently resides in San Francisco California. If you like craft fairs, baseball games, art openings, vocal and guitar, and political conversation, you\u2019ll like to hang out with Claire.","sameAs":["https:\/\/www.linkedin.com\/in\/claireaxelrad","https:\/\/x.com\/CharityClairity"],"url":"https:\/\/bloomerang.com\/blog\/author\/claire-axelrad\/"}]}},"_links":{"self":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/posts\/131038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/comments?post=131038"}],"version-history":[{"count":0,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/posts\/131038\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/media\/141685"}],"wp:attachment":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/media?parent=131038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/categories?post=131038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/tags?post=131038"},{"taxonomy":"cause","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/cause?post=131038"},{"taxonomy":"article_author","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/article_author?post=131038"},{"taxonomy":"webinar_host","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/webinar_host?post=131038"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/topic?post=131038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}