{"id":131002,"date":"2025-06-19T05:00:56","date_gmt":"2025-06-19T09:00:56","guid":{"rendered":"https:\/\/bloomerang2dev.wpengine.com\/?p=131002"},"modified":"2025-08-29T15:35:52","modified_gmt":"2025-08-29T19:35:52","slug":"retain-volunteers-turn-into-donors","status":"publish","type":"post","link":"https:\/\/bloomerang.com\/blog\/retain-volunteers-turn-into-donors\/","title":{"rendered":"If Volunteers Were Yelp Reviewers: Would Your Nonprofit Get 5 Stars?"},"content":{"rendered":"

Imagine if volunteers could rate their experience at your nonprofit the same way they rate restaurants. Would they be raving fans\u2014or leaving a one-star warning for others to stay away?<\/p>\n

\ud83d\udd39 \u201cAmazing mission, terrible service. Signed up to help, but no one told me what to do. Felt like a lost puppy. \u2b50\u2b50\u201d<\/i>
\n<\/i>\ud83d\udd39 \u201cCame for one shift, stayed five years. I actually feel like part of the team here. \u2b50\u2b50\u2b50\u2b50\u2b50\u201d<\/i>
\n<\/i>\ud83d\udd39 \u201cVolunteered for three hours and not a single person said thank you. Do they even know I was there? \u2b50\u201d<\/i><\/p>\n

Volunteer engagement isn\u2019t just about getting people in the door\u2014it\u2019s about creating an experience that makes them want to return<\/a> (and bring friends). Just like a great restaurant builds loyalty through hospitality, nonprofits need to make sure every interaction leaves volunteers feeling valued and connected.<\/p>\n

The ingredients of a five-star volunteer experience<\/h2>\n

\u2b50 Make first impressions count<\/h4>\n

Ever walked into a restaurant where no one greets you, hands you a menu, or tells you how long the wait is? That\u2019s how volunteers feel when they show up and don\u2019t know what to do.<\/p>\n

\u274c \u201cI had to track someone down to figure out where to go. Not exactly a warm welcome. \u2b50\u201d<\/i>
\n<\/i>\u2705 \u201cThe staff greeted me by name and explained exactly how my role made an impact. Felt like I belonged immediately! \u2b50\u2b50\u2b50\u2b50\u2b50\u201d<\/i><\/p>\n

First impressions matter\u2014initial training and onboarding play a key role in whether volunteers stick around or drop off<\/a>. A confusing or impersonal start increases the chances they\u2019ll ghost your nonprofit.<\/p>\n

Make onboarding smooth, welcoming, and clear<\/a>. Every volunteer\u2014whether it\u2019s their first shift or their fiftieth should know they\u2019re stepping into something meaningful.<\/p>\n

\u2b50 Treat volunteers like VIPs, not an afterthought<\/h4>\n

Nonprofits go all out to engage donors, but sometimes volunteers get treated like unpaid labor instead of mission-critical partners.<\/p>\n

\u274c \u201cFelt like I was there to check a box. No real connection to the cause. \u2b50\u2b50\u201d<\/i>
\n<\/i>\u2705 \u201cThey treated me like I mattered\u2014introduced me to staff, shared impact stories, and made it easy to get involved long-term. \u2b50\u2b50\u2b50\u2b50\u2b50\u201d<\/i><\/p>\n

Volunteers give more than time<\/a>\u2014they bring passion, energy, and their networks. And they\u2019re not just helpers\u2014they\u2019re potential donors. Research from Fidelity Charitable found that 87% of volunteers also donate to the organizations they support<\/a>. Engage them like you would a donor: personalize communication, check in, and show them their value. If you wouldn\u2019t neglect donor engagement, you shouldn\u2019t neglect your volunteers either.<\/p>\n

\u2b50 Show them the impact, not just the to-do list<\/h4>\n

Would you rather be handed a clipboard and a vague task\u2014or told a powerful story about why your work matters?<\/p>\n

\u274c \u201cNo one told me why we were doing this. Just sorted boxes for hours. \u2b50\u201d<\/i>
\n<\/i>\u2705 \u201cThey shared how my work made a difference. I left feeling like I truly contributed. \u2b50\u2b50\u2b50\u2b50\u2b50\u201d<\/i><\/p>\n

People commit when they understand their impact. Make sure every volunteer sees how their role connects to your mission.<\/p>\n

\u2b50 Appreciation should feel personal, not generic<\/h4>\n

A great restaurant doesn\u2019t just say \u201cthanks for coming\u201d\u2014they remember your name, your favorite dish, and make you feel special. Volunteer recognition should work the same way.<\/p>\n

\u274c \u201cGot a mass email that didn\u2019t even mention what I did. \u2b50\u201d<\/i>
\n<\/i>\u2705 \u201cThey personally thanked me and told me exactly how my time helped. Even got a handwritten note! \u2b50\u2b50\u2b50\u2b50\u2b50\u201d<\/i><\/p>\n

A small, thoughtful thank you goes a long way in making volunteers feel seen and valued.<\/p>\n

\u2b50 Give them reasons to come back\u2014and bring others<\/h4>\n

Loyal customers don\u2019t just return\u2014they bring friends. The same goes for volunteers.<\/p>\n

\u274c \u201cNo follow-up, no next steps. I guess they don\u2019t need me anymore? \u2b50\u201d<\/i>
\n<\/i>\u2705 \u201cThey invited me to get more involved and even suggested a leadership role. Can\u2019t wait for my next shift! \u2b50\u2b50\u2b50\u2b50\u2b50\u201d<\/i><\/p>\n

Show volunteers a clear path forward<\/a>\u2014whether it\u2019s joining a committee, leading a project, or even fundraising for your cause. Engaged volunteers don\u2019t just stick around\u2014they recruit.<\/p>\n

The last word: Are you earning five stars?<\/h2>\n

So\u2026 how\u2019s your nonprofit rating?<\/b> \u2b50\u2b50\u2b50\u2b50\u2b50<\/p>\n

If volunteers could<\/i> leave Yelp reviews, what would they say? Would they rave about a welcoming, high-impact experience\u2014or leave a quiet, one-star goodbye as they drift away?<\/p>\n

The reality is, volunteers do<\/i> leave reviews\u2014not in a public forum, but in conversations with friends, on social media, and in the way they choose (or don\u2019t choose) to stay involved. Every volunteer interaction writes part of your nonprofit\u2019s reputation. And in an era where trust drives engagement, a five-star experience isn\u2019t just a nice-to-have\u2014it\u2019s essential for growing your base of supporters.<\/p>\n

What\u2019s the best way to create that kind of experience? Engagement, not just coordination. Too many nonprofits treat volunteer management as a logistical function\u2014schedules, tasks, sign-ups\u2014when it\u2019s actually an opportunity to build lasting relationships. Volunteers don\u2019t just want to be used efficiently; they want to feel personally invested<\/a>. The nonprofits that get this right don\u2019t just retain volunteers\u2014they transform them into advocates, fundraisers, and donors who deepen the mission over time.<\/p>\n

Now, your turn\u2014drop a review!<\/b><\/h3>\n

We\u2019d love to hear from you. If your volunteer program had a Yelp page, what would the reviews say?<\/b> Would your volunteers describe a seamless, engaging experience\u2014or a few areas that need improvement?<\/p>\n

Drop your best (or most honest) volunteer \u201creview\u201d in the comments! Let\u2019s start a conversation about what makes an unforgettable volunteer experience.<\/p>\n","protected":false},"excerpt":{"rendered":"

Imagine if volunteers could rate their experience at your nonprofit the same way they rate restaurants. Would they be raving fans\u2014or leaving a one-star warning for others to stay away? \ud83d\udd39 \u201cAmazing mission, terrible service. Signed up to help, but no one told me what to do. Felt like a lost puppy. \u2b50\u2b50\u201d \ud83d\udd39 \u201cCame […]<\/p>\n","protected":false},"author":355,"featured_media":91585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[],"tags":[],"cause":[],"article_author":[],"webinar_host":[],"topic":[410],"class_list":["post-131002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-volunteers"],"acf":[],"yoast_head":"\nHow to Retain Volunteers & Turn Them Into Donors & Advocates<\/title>\n<meta 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Her strategic thought leadership ensures Bloomerang\u2019s Giving Platform remains at the forefront, helping nonprofits raise more, build culture, and retain supporters for sustained growth.","sameAs":["https:\/\/www.linkedin.com\/in\/annfellman\/"],"knowsAbout":["Fundraising Tools"],"jobTitle":"Chief Marketing Officer","worksFor":"Bloomerang","url":"https:\/\/bloomerang.com\/blog\/author\/ann-fellman\/"}]}},"_links":{"self":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/posts\/131002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/users\/355"}],"replies":[{"embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/comments?post=131002"}],"version-history":[{"count":0,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/posts\/131002\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/media\/91585"}],"wp:attachment":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/media?parent=131002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/categories?post=131002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/tags?post=131002"},{"taxonomy":"cause","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/cause?post=131002"},{"taxonomy":"article_author","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/article_author?post=131002"},{"taxonomy":"webinar_host","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/webinar_host?post=131002"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/topic?post=131002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}