{"id":127176,"date":"2025-05-14T05:00:00","date_gmt":"2025-05-14T09:00:00","guid":{"rendered":"https:\/\/bloomerang2dev.wpengine.com\/?p=127176"},"modified":"2025-08-29T15:36:29","modified_gmt":"2025-08-29T19:36:29","slug":"fundraising-event-follow-up","status":"publish","type":"post","link":"https:\/\/bloomerang.com\/blog\/fundraising-event-follow-up\/","title":{"rendered":"You Threw a Great Event. Now What?"},"content":{"rendered":"<p>The lights are down. The chairs are stacked. Maybe you even have a few checks in hand.<br \/>\nYou pulled off a great event\u2014and you should absolutely celebrate that.<br \/>\nBut here\u2019s the real question: <b>what happens next?<\/b><\/p>\n<p>A fundraising event isn\u2019t the finish line\u2014it&#8217;s the first spark.<br \/>\nThe real magic happens after the big night\u2014when you turn excitement into engagement, and first-time attendees into <a href=\"\/blog\/13-ways-to-turn-your-fundraising-event-attendees-into-supportive-donors\/\">lifelong supporters<\/a>.<\/p>\n<p>Because it\u2019s not just about hosting a great evening.<br \/>\nIt\u2019s the connection you build afterward.<b><br \/>\n<\/b>That\u2019s where real fundraising success begins\u2014and where too many organizations leave opportunity on the table.<\/p>\n<p>In this blog, we\u2019ll walk you through how to turn event momentum into lasting connection\u2014and why the smartest nonprofits know that a great event is just the beginning.<\/p>\n<h2>The party may be over. But the relationship is just getting started.<\/h2>\n<p>You know the feeling after a big night: a full heart, maybe a little exhaustion, and hopefully a sense of pride.<\/p>\n<p>But if your engagement strategy ends when the tablecloths come off, you\u2019re missing the biggest opportunity your event created.<\/p>\n<p>An event is designed to spark connection\u2014not to complete it.<br \/>\nIt opens a door. It gives people a glimpse into your mission, your community, and your impact.<br \/>\nBut no matter how inspiring the evening was, lasting relationships don&#8217;t happen by accident.<\/p>\n<p>Without intentional, thoughtful follow-up, even the most successful event can fizzle into a warm memory instead of a lasting partnership.<\/p>\n<p>The best nonprofit leaders know this:<\/p>\n<ul>\n<li>Throwing a great event earns you attention.<\/li>\n<li>Following up with heart and purpose earns you loyalty.<\/li>\n<\/ul>\n<p>The relationship-building work that happens <i>after<\/i> the event is where real fundraising power lives\u2014whether you&#8217;re cultivating your next major donor, welcoming a new monthly giver, or simply making a first-time guest feel seen and valued.<\/p>\n<p>The good news?<br \/>\nIt doesn\u2019t require magic.<br \/>\nIt just requires a plan\u2014and a commitment to keep the conversation going long after the last chair is folded up.<\/p>\n<h2>How to turn event momentum into lasting engagement<\/h2>\n<p>A great event opens the door. But your fundraising event follow-up is what invites people inside\u2014and makes them want to stay.<\/p>\n<p>When you&#8217;re thoughtful about what happens after the event, you turn a good first impression into the beginning of something deeper: a relationship grounded in trust, purpose, and shared mission.<\/p>\n<p>Here\u2019s how to turn that event-night energy into ongoing engagement:<\/p>\n<h3>1. Say thank you (and mean it)<\/h3>\n<p>Donors and attendees should hear from you fast\u2014and personally.<br \/>\nNot just a form letter or a generic blast, but <a href=\"\/blog\/the-dos-and-donts-when-thanking-donors\/\">a real thank you<\/a> that connects their presence to your mission.<\/p>\n<p>\u2714\ufe0f Send a thank-you email or letter within 24\u201348 hours.<br \/>\n\u2714\ufe0f Mention something specific: the total raised, an emotional highlight, or a meaningful moment from the event.<br \/>\n\u2714\ufe0f If possible, have board members or staff make a few quick thank-you calls to top prospects or new guests.<\/p>\n<p><b>The goal?<\/b><b><br \/>\n<\/b>Make supporters feel like partners, not just participants.<\/p>\n<h3>2. Share the impact<\/h3>\n<p>People want to know they made a difference.<br \/>\nDon&#8217;t just thank them for showing up\u2014show them what their support made possible.<\/p>\n<p>\u2714\ufe0f Send a follow-up email spotlighting the key outcomes from your event:<\/p>\n<ul>\n<li>Scholarships funded<\/li>\n<li>Meals served<\/li>\n<li>Lives changed<\/li>\n<\/ul>\n<p>\u2714\ufe0f Use photos, videos, or short supporter testimonials to bring the impact to life.<\/p>\n<p><b>Pro tip:<\/b><b><br \/>\n<\/b>Frame the event as a springboard: <i>\u201cBecause of you, we can now [insert exciting next steps].\u201d <\/i><i><\/i>This shifts the focus from \u201cthe night\u201d to \u201cthe journey they\u2019ve joined.\u201d<\/p>\n<h3>3. Invite the next step<\/h3>\n<p>Don\u2019t leave the relationship hanging.<br \/>\nUse the momentum to invite attendees into a deeper relationship with your organization.<\/p>\n<p>\u2714\ufe0f Share clear next steps:<\/p>\n<ul>\n<li>Volunteer opportunities<\/li>\n<li>Upcoming programs<\/li>\n<li>A chance to join a giving society or monthly donor community<\/li>\n<li>Personalized meetings or tours for major gift prospects<\/li>\n<\/ul>\n<p><b>Small invitations lead to bigger commitments.<\/b><br \/>\nThat well-timed nudge today can become a major gift tomorrow.<\/p>\n<h3>Sidebar: Smart fundraising event follow-up starts before the event<\/h3>\n<p>At Bloomerang&#8217;s GiveCon 2025, nonprofit leaders emphasized one simple but powerful strategy: <a href=\"https:\/\/www.rachelmuir.com\/blog\" target=\"_blank\" rel=\"noopener\"><b>Draft your post-event follow-up before the big night<\/b><\/a><b>.<\/b><\/p>\n<p>When you map out your thank-yous, impact stories, and next-step invitations ahead of time, you can move quickly after the event\u2014while the excitement is still fresh.<br \/>\nIt\u2019s one of the easiest ways to turn short-term enthusiasm into long-term engagement.<\/p>\n<p>Amy Funk of F+H Partners Consulting put it simply:<br \/>\n<i>&#8220;Drafting your follow-up in advance doesn\u2019t just save time\u2014it sets you up to build real relationships while the connection is still warm.&#8221;<\/i><\/p>\n<blockquote><p>Want the full roadmap for designing fundraising events that build relationships from the ground up\u2014not just great follow-up?<\/p>\n<p><a href=\"\/guide\/fundraising-event-strategy-guide\/\">Grab the free guide<\/a>.<\/p><\/blockquote>\n<h2>Redefining event success is about relationships, not just revenue<\/h2>\n<p>When the final numbers come in after a fundraising event, it&#8217;s tempting to look only at the dollars.<br \/>\nHow much did we raise?<br \/>\nDid we hit our goal?<br \/>\nIs the event &#8220;worth it&#8221; based on the night\u2019s revenue?<\/p>\n<p>Those numbers matter\u2014but they\u2019re only part of the story.<\/p>\n<p>If you only measure success by the total raised that night, you miss the bigger picture: The real return on your event isn\u2019t what happens during the event.<br \/>\nIt\u2019s what happens afterward.<\/p>\n<p>True event success looks like this:<\/p>\n<ul>\n<li>New relationships that deepen over time<\/li>\n<li>First-time attendees who become <a href=\"\/blog\/ask-an-expert-what-are-top-tips-to-retain-first-time-donors\/\">loyal, long-term donors<\/a><\/li>\n<li>Increased lifetime giving from people who felt seen, valued, and connected after their first event experience<\/li>\n<\/ul>\n<p><b>Lifetime value\u2014not one-night totals\u2014is the real measure of event ROI.<\/b><\/p>\n<p>It\u2019s easy to walk away from a successful gala thinking you raised $100,000 in one night.<br \/>\nBut if you intentionally nurture the relationships you sparked that night, that $100,000 could turn into $1 million over the next decade.<\/p>\n<p>That kind of growth doesn\u2019t happen by accident.<br \/>\nIt happens when you see the event not as a standalone win, but as the opening chapter of a much bigger donor journey.<\/p>\n<h2>Building a journey, not just an event<\/h2>\n<p>Events are easy to treat as moments.<br \/>\nPlan it, promote it, pull it off\u2014then move on to the next thing.<br \/>\nBut if you want your fundraising to grow over time, you can\u2019t treat an event as a one-night stand.<\/p>\n<p>A great event is the first hello.<br \/>\nIt\u2019s what comes next that builds real loyalty.<\/p>\n<p>Every communication you send after the event\u2014every thank-you note, every impact story, every personal invitation to get more involved\u2014is another moment to deepen trust and connection.<\/p>\n<p>\u2714\ufe0f Think about your post-event communication as part of a larger <b>donor journey<\/b>, not a follow-up task.<br \/>\n\u2714\ufe0f Map out how you\u2019ll stay in touch with new and returning guests over the next 30, 60, 90 days\u2014and beyond.<br \/>\n\u2714\ufe0f Build experiences that help them see themselves as part of your mission, not just a guest at a party.<\/p>\n<p>When you do, you\u2019re not just building events.<br \/>\nYou\u2019re building a movement of supporters who feel like insiders\u2014people who care deeply about your work because you\u2019ve made them part of the story.<\/p>\n<h2>The last word: Turning first-time attendees into lifelong supporters<\/h2>\n<p>You didn\u2019t throw an event just to check a box\u2014or at least, you didn\u2019t mean to.<br \/>\nYou hosted an event because you want more people connected to your mission, your vision, and your future.<\/p>\n<p>The real success of a fundraising event isn\u2019t measured by how full the room was.<br \/>\nIt\u2019s measured by how many people stayed connected after they walked out the door.<\/p>\n<p>So yes, celebrate the big night.<br \/>\nBut then get ready to build on it.<\/p>\n<p>Because when you follow up with heart, strategy, and purpose, you don\u2019t just gain donors.<br \/>\nYou gain champions.<br \/>\nYou gain believers.<br \/>\nYou build a community that\u2019s ready to fuel your mission for years to come.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The lights are down. The chairs are stacked. Maybe you even have a few checks in hand. You pulled off a great event\u2014and you should absolutely celebrate that. But here\u2019s the real question: what happens next? A fundraising event isn\u2019t the finish line\u2014it&#8217;s the first spark. The real magic happens after the big night\u2014when you [&hellip;]<\/p>\n","protected":false},"author":355,"featured_media":113236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1],"tags":[],"cause":[],"article_author":[],"webinar_host":[],"topic":[346,408],"class_list":["post-127176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","topic-event-fundraising","topic-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fundraising Event Follow-up: Build Donor Loyalty<\/title>\n<meta name=\"description\" content=\"A great event is just the beginning. Learn how a strategic fundraising event follow-up turns event attendees into loyal donors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bloomerang.com\/blog\/fundraising-event-follow-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"You Threw a Great Event. Now What?\" \/>\n<meta property=\"og:description\" content=\"A great event is just the beginning. Learn how a strategic fundraising event follow-up turns event attendees into loyal donors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bloomerang.com\/blog\/fundraising-event-follow-up\/\" \/>\n<meta property=\"og:site_name\" content=\"Bloomerang\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bloomerangtech\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-14T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-29T19:36:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2024\/04\/event-management-software-for-nonprofits_feature.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"950\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ann Fellman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bloomerangtech\" \/>\n<meta name=\"twitter:site\" content=\"@bloomerangtech\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ann Fellman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/fundraising-event-follow-up\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/fundraising-event-follow-up\\\/\"},\"author\":{\"name\":\"Ann Fellman\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#\\\/schema\\\/person\\\/8f7f5deae16bec724a8144c5530de97b\"},\"headline\":\"You Threw a Great Event. Now What?\",\"datePublished\":\"2025-05-14T09:00:00+00:00\",\"dateModified\":\"2025-08-29T19:36:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/fundraising-event-follow-up\\\/\"},\"wordCount\":1307,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/fundraising-event-follow-up\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/event-management-software-for-nonprofits_feature.png\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/bloomerang.com\\\/blog\\\/fundraising-event-follow-up\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/fundraising-event-follow-up\\\/\",\"url\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/fundraising-event-follow-up\\\/\",\"name\":\"Fundraising Event Follow-up: Build Donor Loyalty\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/fundraising-event-follow-up\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/fundraising-event-follow-up\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/event-management-software-for-nonprofits_feature.png\",\"datePublished\":\"2025-05-14T09:00:00+00:00\",\"dateModified\":\"2025-08-29T19:36:29+00:00\",\"description\":\"A great event is just the beginning. Learn how a strategic fundraising event follow-up turns event attendees into loyal donors.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bloomerang.com\\\/blog\\\/fundraising-event-follow-up\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/fundraising-event-follow-up\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/event-management-software-for-nonprofits_feature.png\",\"contentUrl\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/event-management-software-for-nonprofits_feature.png\",\"width\":2400,\"height\":950,\"caption\":\"Three event planners discuss their nonprofit event while setting a table for attendees\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#website\",\"url\":\"https:\\\/\\\/bloomerang.com\\\/\",\"name\":\"Bloomerang\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bloomerang.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#organization\",\"name\":\"Bloomerang\",\"url\":\"https:\\\/\\\/bloomerang.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Bloomerang-Logo_Horizontal_RGB_Color.png\",\"contentUrl\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Bloomerang-Logo_Horizontal_RGB_Color.png\",\"width\":1361,\"height\":240,\"caption\":\"Bloomerang\"},\"image\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bloomerangtech\",\"https:\\\/\\\/x.com\\\/bloomerangtech\",\"https:\\\/\\\/www.instagram.com\\\/bloomerangtech\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/2675499\",\"https:\\\/\\\/www.youtube.com\\\/bloomerangco\"],\"description\":\"Bloomerang is more than a fundraising platform, it is a total Giving Platform, an all-in-one fundraising solution with nonprofit CRM, online giving, peer-to-peer campaigns, auctions, and volunteer tools. Bloomerang synchronizes donor data across these nonprofit tools and empowers fundraisers to raise more.\",\"email\":\"info@bloomerang.com\",\"telephone\":\"1-866-332-2999\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"501\",\"maxValue\":\"1000\"},\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"9120 Otis Avenue\",\"addressLocality\":\"Indianapolis\",\"addressRegion\":\"IN\",\"postalCode\":\"46216\",\"addressCountry\":\"US\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#\\\/schema\\\/person\\\/8f7f5deae16bec724a8144c5530de97b\",\"name\":\"Ann Fellman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/AnnHeadhsot-96x96.jpeg\",\"url\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/AnnHeadhsot-96x96.jpeg\",\"contentUrl\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/AnnHeadhsot-96x96.jpeg\",\"caption\":\"Ann Fellman\"},\"description\":\"As Chief Marketing Officer at Bloomerang, Ann champions the company's mission to empower For-Purpose organizations through innovative fundraising technology. With over 25 years in technology marketing, including spearheading memberships at the Minnesota High Tech Association and as a \\\"Top Women Leaders in SaaS of 2018.\\\" Ann's expertise lies in connecting nonprofits with the essential fundraising software they need to grow a robust nonprofit culture and achieve next-level impact. Her strategic thought leadership ensures Bloomerang\u2019s Giving Platform remains at the forefront, helping nonprofits raise more, build culture, and retain supporters for sustained growth.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/annfellman\\\/\"],\"knowsAbout\":[\"Fundraising Tools\"],\"jobTitle\":\"Chief Marketing Officer\",\"worksFor\":\"Bloomerang\",\"url\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/author\\\/ann-fellman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Fundraising Event Follow-up: Build Donor Loyalty","description":"A great event is just the beginning. Learn how a strategic fundraising event follow-up turns event attendees into loyal donors.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bloomerang.com\/blog\/fundraising-event-follow-up\/","og_locale":"en_US","og_type":"article","og_title":"You Threw a Great Event. Now What?","og_description":"A great event is just the beginning. Learn how a strategic fundraising event follow-up turns event attendees into loyal donors.","og_url":"https:\/\/bloomerang.com\/blog\/fundraising-event-follow-up\/","og_site_name":"Bloomerang","article_publisher":"https:\/\/www.facebook.com\/bloomerangtech","article_published_time":"2025-05-14T09:00:00+00:00","article_modified_time":"2025-08-29T19:36:29+00:00","og_image":[{"url":"https:\/\/bloomerang.com\/wp-content\/uploads\/2024\/04\/event-management-software-for-nonprofits_feature.png","width":2400,"height":950,"type":"image\/png"}],"author":"Ann Fellman","twitter_card":"summary_large_image","twitter_creator":"@bloomerangtech","twitter_site":"@bloomerangtech","twitter_misc":{"Written by":"Ann Fellman","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bloomerang.com\/blog\/fundraising-event-follow-up\/#article","isPartOf":{"@id":"https:\/\/bloomerang.com\/blog\/fundraising-event-follow-up\/"},"author":{"name":"Ann Fellman","@id":"https:\/\/bloomerang.com\/#\/schema\/person\/8f7f5deae16bec724a8144c5530de97b"},"headline":"You Threw a Great Event. Now What?","datePublished":"2025-05-14T09:00:00+00:00","dateModified":"2025-08-29T19:36:29+00:00","mainEntityOfPage":{"@id":"https:\/\/bloomerang.com\/blog\/fundraising-event-follow-up\/"},"wordCount":1307,"commentCount":0,"publisher":{"@id":"https:\/\/bloomerang.com\/#organization"},"image":{"@id":"https:\/\/bloomerang.com\/blog\/fundraising-event-follow-up\/#primaryimage"},"thumbnailUrl":"https:\/\/bloomerang.com\/wp-content\/uploads\/2024\/04\/event-management-software-for-nonprofits_feature.png","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bloomerang.com\/blog\/fundraising-event-follow-up\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/bloomerang.com\/blog\/fundraising-event-follow-up\/","url":"https:\/\/bloomerang.com\/blog\/fundraising-event-follow-up\/","name":"Fundraising Event Follow-up: Build Donor Loyalty","isPartOf":{"@id":"https:\/\/bloomerang.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bloomerang.com\/blog\/fundraising-event-follow-up\/#primaryimage"},"image":{"@id":"https:\/\/bloomerang.com\/blog\/fundraising-event-follow-up\/#primaryimage"},"thumbnailUrl":"https:\/\/bloomerang.com\/wp-content\/uploads\/2024\/04\/event-management-software-for-nonprofits_feature.png","datePublished":"2025-05-14T09:00:00+00:00","dateModified":"2025-08-29T19:36:29+00:00","description":"A great event is just the beginning. Learn how a strategic fundraising event follow-up turns event attendees into loyal donors.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bloomerang.com\/blog\/fundraising-event-follow-up\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bloomerang.com\/blog\/fundraising-event-follow-up\/#primaryimage","url":"https:\/\/bloomerang.com\/wp-content\/uploads\/2024\/04\/event-management-software-for-nonprofits_feature.png","contentUrl":"https:\/\/bloomerang.com\/wp-content\/uploads\/2024\/04\/event-management-software-for-nonprofits_feature.png","width":2400,"height":950,"caption":"Three event planners discuss their nonprofit event while setting a table for attendees"},{"@type":"WebSite","@id":"https:\/\/bloomerang.com\/#website","url":"https:\/\/bloomerang.com\/","name":"Bloomerang","description":"","publisher":{"@id":"https:\/\/bloomerang.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bloomerang.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bloomerang.com\/#organization","name":"Bloomerang","url":"https:\/\/bloomerang.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bloomerang.com\/#\/schema\/logo\/image\/","url":"https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/01\/Bloomerang-Logo_Horizontal_RGB_Color.png","contentUrl":"https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/01\/Bloomerang-Logo_Horizontal_RGB_Color.png","width":1361,"height":240,"caption":"Bloomerang"},"image":{"@id":"https:\/\/bloomerang.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bloomerangtech","https:\/\/x.com\/bloomerangtech","https:\/\/www.instagram.com\/bloomerangtech\/","https:\/\/www.linkedin.com\/company\/2675499","https:\/\/www.youtube.com\/bloomerangco"],"description":"Bloomerang is more than a fundraising platform, it is a total Giving Platform, an all-in-one fundraising solution with nonprofit CRM, online giving, peer-to-peer campaigns, auctions, and volunteer tools. Bloomerang synchronizes donor data across these nonprofit tools and empowers fundraisers to raise more.","email":"info@bloomerang.com","telephone":"1-866-332-2999","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"501","maxValue":"1000"},"address":{"@type":"PostalAddress","streetAddress":"9120 Otis Avenue","addressLocality":"Indianapolis","addressRegion":"IN","postalCode":"46216","addressCountry":"US"}},{"@type":"Person","@id":"https:\/\/bloomerang.com\/#\/schema\/person\/8f7f5deae16bec724a8144c5530de97b","name":"Ann Fellman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/05\/AnnHeadhsot-96x96.jpeg","url":"https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/05\/AnnHeadhsot-96x96.jpeg","contentUrl":"https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/05\/AnnHeadhsot-96x96.jpeg","caption":"Ann Fellman"},"description":"As Chief Marketing Officer at Bloomerang, Ann champions the company's mission to empower For-Purpose organizations through innovative fundraising technology. With over 25 years in technology marketing, including spearheading memberships at the Minnesota High Tech Association and as a \"Top Women Leaders in SaaS of 2018.\" Ann's expertise lies in connecting nonprofits with the essential fundraising software they need to grow a robust nonprofit culture and achieve next-level impact. Her strategic thought leadership ensures Bloomerang\u2019s Giving Platform remains at the forefront, helping nonprofits raise more, build culture, and retain supporters for sustained growth.","sameAs":["https:\/\/www.linkedin.com\/in\/annfellman\/"],"knowsAbout":["Fundraising Tools"],"jobTitle":"Chief Marketing Officer","worksFor":"Bloomerang","url":"https:\/\/bloomerang.com\/blog\/author\/ann-fellman\/"}]}},"_links":{"self":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/posts\/127176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/users\/355"}],"replies":[{"embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/comments?post=127176"}],"version-history":[{"count":0,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/posts\/127176\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/media\/113236"}],"wp:attachment":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/media?parent=127176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/categories?post=127176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/tags?post=127176"},{"taxonomy":"cause","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/cause?post=127176"},{"taxonomy":"article_author","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/article_author?post=127176"},{"taxonomy":"webinar_host","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/webinar_host?post=127176"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/topic?post=127176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}