{"id":125061,"date":"2025-03-13T10:00:00","date_gmt":"2025-03-13T14:00:00","guid":{"rendered":"https:\/\/bloomerang2dev.wpengine.com\/?p=125061"},"modified":"2025-08-29T15:44:56","modified_gmt":"2025-08-29T19:44:56","slug":"the-smarter-way-to-analyze-donor-data","status":"publish","type":"post","link":"https:\/\/bloomerang.com\/blog\/the-smarter-way-to-analyze-donor-data\/","title":{"rendered":"Don\u2019t Be Mean\u2014Be Median: The Smarter Way To Analyze Donor Data"},"content":{"rendered":"<p>Nonprofit fundraisers, meet your new best friend in donor data analysis: the Median average.<\/p>\n<p>When it comes to understanding your donor base, using the right type of average is crucial.<\/p>\n<p>Outlier donations can skew your results, making your donor base appear more or less stable than it actually is. Enter the Median average, which provides a more transparent, more realistic picture of your donor data.<\/p>\n<p><strong>Quick math review:<\/strong><\/p>\n<ul>\n<li>Mean: The sum of all values divided by the number of values.<\/li>\n<li>Median: The middle value within a range of numbers, meaning 50% of donors give less, and 50% give more.<\/li>\n<\/ul>\n<p>Here\u2019s an example.<br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-125063\" src=\"\/wp-content\/uploads\/2025\/03\/mean-median.png\" alt=\"the median average is the smarter way to analyze data\" width=\"1200\" height=\"630\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/03\/mean-median.png 1200w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/03\/mean-median-768x403.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><b>Why Median matters for nonprofits<\/b><\/h2>\n<p>Unlike the Mean, the Median cuts through the noise of outliers\u2014those extra-large or extra-small donations\u2014and gives you a true middle ground. Look at what happens to the two averages if our example set loses its biggest donor:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-125065\" src=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/03\/mean-median-2.png\" alt=\"the median average is the smarter way to analyze data\" width=\"1200\" height=\"630\" srcset=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/03\/mean-median-2.png 1200w, https:\/\/bloomerang.com\/wp-content\/uploads\/2025\/03\/mean-median-2-768x403.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>That\u2019s a pretty big difference, right? Using the Median is a much more reliable tool for:<\/p>\n<ul>\n<li>Understanding your donor base\u2019s typical giving level<\/li>\n<li>Setting realistic fundraising goals<\/li>\n<li>Accurately forecasting future revenue<\/li>\n<\/ul>\n<p>Using the mean can create an overly optimistic picture, leading to unrealistic fundraising targets. That\u2019s why we love the Median\u2014it ensures you\u2019re basing decisions on data that truly reflects your donor community.<\/p>\n<h2>Take your data analysis to the next level<\/h2>\n<p>Want to see proof? Check out this video from Sari McConnell, CFRE &amp; Founder of a strategic fundraising firm for nonprofits called <a href=\"https:\/\/www.donorboom.com\" target=\"_blank\" rel=\"noopener\">Donor Boom.<\/a><\/p>\n<div class=\"ratio ratio-16x9\"><iframe title=\"Donor Data Analytics: Don\u2019t Be Mean. Be Median.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Gmw9bS7ZIi8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>If you want to learn more about making the most of your data, check out this <a href=\"\/webinar\/forecasting-101-how-to-forecast-your-revenue-achieve-fundraising-growth\/\">Forecasting 101 Webinar<\/a> and learn how to forecast your nonprofit\u2019s revenue with confidence.<\/p>\n<p>And remember&#8230; don\u2019t be Mean. Be Median.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nonprofit fundraisers, meet your new best friend in donor data analysis: the Median average. When it comes to understanding your donor base, using the right type of average is crucial. Outlier donations can skew your results, making your donor base appear more or less stable than it actually is. Enter the Median average, which provides [&hellip;]<\/p>\n","protected":false},"author":539,"featured_media":107295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[],"tags":[],"cause":[],"article_author":[],"webinar_host":[],"topic":[207],"class_list":["post-125061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-measure"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Smarter Way To Analyze Donor Data: The Median Average<\/title>\n<meta name=\"description\" content=\"When it comes to understanding your donor base, using the right type of average is crucial.\u00a0Here&#039;s why the Median average is the smarter way.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bloomerang.com\/blog\/the-smarter-way-to-analyze-donor-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Don\u2019t Be Mean\u2014Be Median: The Smarter Way To Analyze Donor Data\" \/>\n<meta property=\"og:description\" content=\"When it comes to understanding your donor base, using the right type of average is crucial.\u00a0Here&#039;s why the Median average is the smarter way.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bloomerang.com\/blog\/the-smarter-way-to-analyze-donor-data\/\" \/>\n<meta property=\"og:site_name\" content=\"Bloomerang\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bloomerangtech\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-13T14:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-29T19:44:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/02\/Database-Management-Part-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1245\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sari McConnell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bloomerangtech\" \/>\n<meta name=\"twitter:site\" content=\"@bloomerangtech\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sari McConnell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/the-smarter-way-to-analyze-donor-data\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/the-smarter-way-to-analyze-donor-data\\\/\"},\"author\":{\"name\":\"Sari McConnell\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#\\\/schema\\\/person\\\/2e42fbc1056de267d30220e1cce61186\"},\"headline\":\"Don\u2019t Be Mean\u2014Be Median: The Smarter Way To Analyze Donor Data\",\"datePublished\":\"2025-03-13T14:00:00+00:00\",\"dateModified\":\"2025-08-29T19:44:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/the-smarter-way-to-analyze-donor-data\\\/\"},\"wordCount\":304,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/the-smarter-way-to-analyze-donor-data\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Database-Management-Part-2.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/bloomerang.com\\\/blog\\\/the-smarter-way-to-analyze-donor-data\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/the-smarter-way-to-analyze-donor-data\\\/\",\"url\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/the-smarter-way-to-analyze-donor-data\\\/\",\"name\":\"The Smarter Way To Analyze Donor Data: The Median Average\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/the-smarter-way-to-analyze-donor-data\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/the-smarter-way-to-analyze-donor-data\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Database-Management-Part-2.jpg\",\"datePublished\":\"2025-03-13T14:00:00+00:00\",\"dateModified\":\"2025-08-29T19:44:56+00:00\",\"description\":\"When it comes to understanding your donor base, using the right type of average is crucial.\u00a0Here's why the Median average is the smarter way.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bloomerang.com\\\/blog\\\/the-smarter-way-to-analyze-donor-data\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/the-smarter-way-to-analyze-donor-data\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Database-Management-Part-2.jpg\",\"contentUrl\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Database-Management-Part-2.jpg\",\"width\":1245,\"height\":500,\"caption\":\"Database Management, Part 2\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#website\",\"url\":\"https:\\\/\\\/bloomerang.com\\\/\",\"name\":\"Bloomerang\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bloomerang.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#organization\",\"name\":\"Bloomerang\",\"url\":\"https:\\\/\\\/bloomerang.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Bloomerang-Logo_Horizontal_RGB_Color.png\",\"contentUrl\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Bloomerang-Logo_Horizontal_RGB_Color.png\",\"width\":1361,\"height\":240,\"caption\":\"Bloomerang\"},\"image\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bloomerangtech\",\"https:\\\/\\\/x.com\\\/bloomerangtech\",\"https:\\\/\\\/www.instagram.com\\\/bloomerangtech\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/2675499\",\"https:\\\/\\\/www.youtube.com\\\/bloomerangco\"],\"description\":\"Bloomerang is more than a fundraising platform, it is a total Giving Platform, an all-in-one fundraising solution with nonprofit CRM, online giving, peer-to-peer campaigns, auctions, and volunteer tools. Bloomerang synchronizes donor data across these nonprofit tools and empowers fundraisers to raise more.\",\"email\":\"info@bloomerang.com\",\"telephone\":\"1-866-332-2999\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"501\",\"maxValue\":\"1000\"},\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"9120 Otis Avenue\",\"addressLocality\":\"Indianapolis\",\"addressRegion\":\"IN\",\"postalCode\":\"46216\",\"addressCountry\":\"US\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#\\\/schema\\\/person\\\/2e42fbc1056de267d30220e1cce61186\",\"name\":\"Sari McConnell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Sari-200px-96x96.png\",\"url\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Sari-200px-96x96.png\",\"contentUrl\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Sari-200px-96x96.png\",\"caption\":\"Sari McConnell\"},\"description\":\"Founder Sari McConnell, CFRE, MBA brings over 25 years of diverse nonprofit and for-profit experience with a long track record of getting great results. After Hallmark Cards, Clorox, Leapfrog, and Conformer Products (co-founder), Sari pivoted her energy towards mission-driven organizations, leading two nonprofit organizations to unprecedented revenue growth and ultimately founding Donor Boom in 2021. She is a graduate of Northwestern University (BA) and the Kellogg School of Management (MBA) and a Certified Fundraising Executive (CFRE), the only accredited certification in the nonprofit field. Sari is also the 2023 recipient of the H. Jay Burns Award for exceptional volunteer service in her public school district. She is on the Board of Directors of the Association for Fundraising Professionals, Golden Gate chapter. Donor Boom received its WBENC national certification as a women-owned and operated business.\",\"url\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/author\\\/sari-mcconnell\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Smarter Way To Analyze Donor Data: The Median Average","description":"When it comes to understanding your donor base, using the right type of average is crucial.\u00a0Here's why the Median average is the smarter way.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bloomerang.com\/blog\/the-smarter-way-to-analyze-donor-data\/","og_locale":"en_US","og_type":"article","og_title":"Don\u2019t Be Mean\u2014Be Median: The Smarter Way To Analyze Donor Data","og_description":"When it comes to understanding your donor base, using the right type of average is crucial.\u00a0Here's why the Median average is the smarter way.","og_url":"https:\/\/bloomerang.com\/blog\/the-smarter-way-to-analyze-donor-data\/","og_site_name":"Bloomerang","article_publisher":"https:\/\/www.facebook.com\/bloomerangtech","article_published_time":"2025-03-13T14:00:00+00:00","article_modified_time":"2025-08-29T19:44:56+00:00","og_image":[{"width":1245,"height":500,"url":"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/02\/Database-Management-Part-2.jpg","type":"image\/jpeg"}],"author":"Sari McConnell","twitter_card":"summary_large_image","twitter_creator":"@bloomerangtech","twitter_site":"@bloomerangtech","twitter_misc":{"Written by":"Sari McConnell","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bloomerang.com\/blog\/the-smarter-way-to-analyze-donor-data\/#article","isPartOf":{"@id":"https:\/\/bloomerang.com\/blog\/the-smarter-way-to-analyze-donor-data\/"},"author":{"name":"Sari McConnell","@id":"https:\/\/bloomerang.com\/#\/schema\/person\/2e42fbc1056de267d30220e1cce61186"},"headline":"Don\u2019t Be Mean\u2014Be Median: The Smarter Way To Analyze Donor Data","datePublished":"2025-03-13T14:00:00+00:00","dateModified":"2025-08-29T19:44:56+00:00","mainEntityOfPage":{"@id":"https:\/\/bloomerang.com\/blog\/the-smarter-way-to-analyze-donor-data\/"},"wordCount":304,"commentCount":0,"publisher":{"@id":"https:\/\/bloomerang.com\/#organization"},"image":{"@id":"https:\/\/bloomerang.com\/blog\/the-smarter-way-to-analyze-donor-data\/#primaryimage"},"thumbnailUrl":"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/02\/Database-Management-Part-2.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bloomerang.com\/blog\/the-smarter-way-to-analyze-donor-data\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/bloomerang.com\/blog\/the-smarter-way-to-analyze-donor-data\/","url":"https:\/\/bloomerang.com\/blog\/the-smarter-way-to-analyze-donor-data\/","name":"The Smarter Way To Analyze Donor Data: The Median Average","isPartOf":{"@id":"https:\/\/bloomerang.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bloomerang.com\/blog\/the-smarter-way-to-analyze-donor-data\/#primaryimage"},"image":{"@id":"https:\/\/bloomerang.com\/blog\/the-smarter-way-to-analyze-donor-data\/#primaryimage"},"thumbnailUrl":"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/02\/Database-Management-Part-2.jpg","datePublished":"2025-03-13T14:00:00+00:00","dateModified":"2025-08-29T19:44:56+00:00","description":"When it comes to understanding your donor base, using the right type of average is crucial.\u00a0Here's why the Median average is the smarter way.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bloomerang.com\/blog\/the-smarter-way-to-analyze-donor-data\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bloomerang.com\/blog\/the-smarter-way-to-analyze-donor-data\/#primaryimage","url":"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/02\/Database-Management-Part-2.jpg","contentUrl":"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/02\/Database-Management-Part-2.jpg","width":1245,"height":500,"caption":"Database Management, Part 2"},{"@type":"WebSite","@id":"https:\/\/bloomerang.com\/#website","url":"https:\/\/bloomerang.com\/","name":"Bloomerang","description":"","publisher":{"@id":"https:\/\/bloomerang.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bloomerang.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bloomerang.com\/#organization","name":"Bloomerang","url":"https:\/\/bloomerang.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bloomerang.com\/#\/schema\/logo\/image\/","url":"https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/01\/Bloomerang-Logo_Horizontal_RGB_Color.png","contentUrl":"https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/01\/Bloomerang-Logo_Horizontal_RGB_Color.png","width":1361,"height":240,"caption":"Bloomerang"},"image":{"@id":"https:\/\/bloomerang.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bloomerangtech","https:\/\/x.com\/bloomerangtech","https:\/\/www.instagram.com\/bloomerangtech\/","https:\/\/www.linkedin.com\/company\/2675499","https:\/\/www.youtube.com\/bloomerangco"],"description":"Bloomerang is more than a fundraising platform, it is a total Giving Platform, an all-in-one fundraising solution with nonprofit CRM, online giving, peer-to-peer campaigns, auctions, and volunteer tools. Bloomerang synchronizes donor data across these nonprofit tools and empowers fundraisers to raise more.","email":"info@bloomerang.com","telephone":"1-866-332-2999","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"501","maxValue":"1000"},"address":{"@type":"PostalAddress","streetAddress":"9120 Otis Avenue","addressLocality":"Indianapolis","addressRegion":"IN","postalCode":"46216","addressCountry":"US"}},{"@type":"Person","@id":"https:\/\/bloomerang.com\/#\/schema\/person\/2e42fbc1056de267d30220e1cce61186","name":"Sari McConnell","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bloomerang.com\/wp-content\/uploads\/2026\/02\/Sari-200px-96x96.png","url":"https:\/\/bloomerang.com\/wp-content\/uploads\/2026\/02\/Sari-200px-96x96.png","contentUrl":"https:\/\/bloomerang.com\/wp-content\/uploads\/2026\/02\/Sari-200px-96x96.png","caption":"Sari McConnell"},"description":"Founder Sari McConnell, CFRE, MBA brings over 25 years of diverse nonprofit and for-profit experience with a long track record of getting great results. After Hallmark Cards, Clorox, Leapfrog, and Conformer Products (co-founder), Sari pivoted her energy towards mission-driven organizations, leading two nonprofit organizations to unprecedented revenue growth and ultimately founding Donor Boom in 2021. She is a graduate of Northwestern University (BA) and the Kellogg School of Management (MBA) and a Certified Fundraising Executive (CFRE), the only accredited certification in the nonprofit field. Sari is also the 2023 recipient of the H. Jay Burns Award for exceptional volunteer service in her public school district. She is on the Board of Directors of the Association for Fundraising Professionals, Golden Gate chapter. Donor Boom received its WBENC national certification as a women-owned and operated business.","url":"https:\/\/bloomerang.com\/blog\/author\/sari-mcconnell\/"}]}},"_links":{"self":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/posts\/125061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/users\/539"}],"replies":[{"embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/comments?post=125061"}],"version-history":[{"count":0,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/posts\/125061\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/media\/107295"}],"wp:attachment":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/media?parent=125061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/categories?post=125061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/tags?post=125061"},{"taxonomy":"cause","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/cause?post=125061"},{"taxonomy":"article_author","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/article_author?post=125061"},{"taxonomy":"webinar_host","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/webinar_host?post=125061"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/topic?post=125061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}