{"id":123879,"date":"2025-03-19T05:00:00","date_gmt":"2025-03-19T09:00:00","guid":{"rendered":"https:\/\/bloomerang2dev.wpengine.com\/?p=123879"},"modified":"2025-08-29T15:43:41","modified_gmt":"2025-08-29T19:43:41","slug":"why-donors-stop-giving-and-how-to-win-them-back","status":"publish","type":"post","link":"https:\/\/bloomerang.com\/blog\/why-donors-stop-giving-and-how-to-win-them-back\/","title":{"rendered":"Why Donors Stop Giving\u2014And How To Win Them Back For Good"},"content":{"rendered":"

In a recent study on generational giving by Bloomerang<\/a>, the most popular reasons donors cited why they stopped giving<\/b> to a charity were (ranked by popularity):<\/p>\n

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  1. I did not trust that my donation was used wisely<\/li>\n
  2. I no longer felt connected to the nonprofit<\/li>\n
  3. I could no longer afford to donate<\/li>\n
  4. I had a negative experience with the nonprofit<\/li>\n
  5. The nonprofit asked me for a donation too frequently.<\/li>\n<\/ol>\n

    The good news? While you can\u2019t change a donor lacking the financial resources to give, you can change EVERYTHING else. Four of these five reasons donors stop giving are 100% in your control.<\/p>\n

    What\u2019s the solution?\u00a0 It\u2019s shockingly simple – stewardship<\/a>.<\/p>\n

    Only stewardship can build a donor\u2019s trust and confidence that you used their gift wisely, make them feel connected to you, and ensure positive experiences. Stewardship also prevents donors from ever feeling like you\u2019re asking too frequently. If you properly steward your donors, there\u2019s no such thing as giving fatigue.<\/p>\n

    Stewardship should be viewed as a revenue center and not a cost center because it\u2019s cheaper to keep your existing donors than to acquire new ones.<\/p>\n

    Roger Craver, author of Retention Fundraising<\/a><\/em>, breaks down nonprofit donor retention rates:<\/p>\n