{"id":120684,"date":"2024-12-16T05:00:00","date_gmt":"2024-12-16T10:00:00","guid":{"rendered":"https:\/\/bloomerang2dev.wpengine.com\/?p=120684"},"modified":"2025-10-22T14:04:54","modified_gmt":"2025-10-22T18:04:54","slug":"6-tips-for-end-of-year-fundraising-appeals","status":"publish","type":"post","link":"https:\/\/bloomerang.com\/blog\/6-tips-for-end-of-year-fundraising-appeals\/","title":{"rendered":"6 tips for end-of-year fundraising appeals"},"content":{"rendered":"

As the year draws to a close, we hope your GivingTuesday campaigns exceeded expectations<\/a>. Here are six quick tips to maximize your end-of-year fundraising<\/a> appeals as you navigate the final stretch of the year.<\/p>\n

1. Consistent messaging<\/h3>\n

December sees 30% of annual donations, with nearly half arriving in the final week. Align your messaging across all channels\u2014email, direct mail, phone calls, and social media.<\/p>\n

Inconsistent messaging can confuse prospective donors. Reinforce your key message repeatedly to ensure it resonates, regardless of how or where supporters engage with your organization.<\/p>\n

2. Create urgency in final appeals<\/h3>\n

Send a final appeal\u2014or even a few\u2014during the last week of the year. Emphasize the giving deadline and create urgency in your messaging. Nearly 47% of nonprofits\u2019 online revenue is generated during this critical period (source: DonorBox).<\/p>\n

Mention that this is the last chance to make a tax-deductible donation to your organization in 2024. Including a countdown or deadline reminder in your subject lines can help to drive action.<\/p>\n

3. Segment by audience
\n<\/b><\/h3>\n

Tailor your appeals to different generations and donor types. For example, remind older donors about Qualified Charitable Distributions (QCDs). Not sure what QCDs are? Learn more from Fidelity Charitable<\/a>.<\/p>\n

By segmenting your audience and highlighting different giving vehicles, your messaging will resonate more effectively, increasing the likelihood of receiving non-cash asset donations. Personalized appeals make donors feel seen, increasing their emotional connection to your mission.<\/p>\n

4. Optimize for mobile
\n<\/b><\/h3>\n

Before sending your appeal, open it on a mobile device. With 55% of emails being opened on mobile (source: eMarketer), a mobile-friendly design is essential for engagement.<\/p>\n

Most CRMs<\/a> and email platforms offer a mobile preview option. Ensure your calls to action are easy to click, and that your donation page loads quickly to minimize barriers to giving.<\/p>\n

5. Use a personal sender name<\/h3>\n

Boost email engagement by using a personal sender name instead of your organization\u2019s name. A study by NextAfter found this simple change increased open rates by 21%.<\/p>\n

A personal name helps build trust and familiarity, making supporters feel they\u2019re being reached out to by a person rather than an anonymous sender.<\/p>\n

6. Show gratitude<\/b><\/h3>\n

Thank your board, committees, and volunteers early and often! Don\u2019t be afraid to get creative with your expressions of appreciation.<\/p>\n

Consider personalized, handwritten thank-you messages or spotlighting their efforts publicly on social media or in newsletters. Showing appreciation helps them feel valued and inspires their continued support.<\/p>\n

Conclusion<\/h2>\n

We hope these tips help you fine-tune your end-of-year appeals<\/a> and boost donations for your important mission. Wishing you and your team a strong finish to the year and a successful season of generosity!<\/p>\n","protected":false},"excerpt":{"rendered":"

As the year draws to a close, we hope your GivingTuesday campaigns exceeded expectations. Here are six quick tips to maximize your end-of-year fundraising appeals as you navigate the final stretch of the year. 1. Consistent messaging December sees 30% of annual donations, with nearly half arriving in the final week. Align your messaging across […]<\/p>\n","protected":false},"author":483,"featured_media":107901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1],"tags":[],"cause":[],"article_author":[],"webinar_host":[],"topic":[354],"class_list":["post-120684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","topic-year-end-fundraising"],"acf":[],"yoast_head":"\n6 tips for end-of-year fundraising appeals | Bloomerang<\/title>\n<meta name=\"description\" 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