{"id":118258,"date":"2024-10-16T11:30:07","date_gmt":"2024-10-16T15:30:07","guid":{"rendered":"https:\/\/bloomerang2dev.wpengine.com\/?p=118258"},"modified":"2025-08-29T15:48:20","modified_gmt":"2025-08-29T19:48:20","slug":"boost-your-givingtuesday-campaign-with-personalization","status":"publish","type":"post","link":"https:\/\/bloomerang.com\/blog\/boost-your-givingtuesday-campaign-with-personalization\/","title":{"rendered":"Boost Your GivingTuesday Campaign With Personalized Communication"},"content":{"rendered":"

As younger generations<\/a> with strong social and political motivations begin voting, you might be thinking, \u201cWill the November election impact donations to my nonprofit<\/a>?\u201d When candidates are actively raising money, it\u2019s easy to question whether that pulls money away from other causes that donors typically support.<\/p>\n

But don\u2019t worry\u2014there\u2019s another key moment in November that\u2019s just as important for nonprofits: GivingTuesday.<\/a> You don\u2019t have to compete with political campaigns for donors\u2019 attention because GivingTuesday offers a major opportunity for nonprofits to capture their support.<\/p>\n

To better understand this year\u2019s landscape, we partnered with Dynata to survey 1,000 U.S. adults (18+) in September 2024. Our goal? To find out whether an election year influences donor behavior and how much people really know about GivingTuesday<\/a>.<\/p>\n

\"boost
\nNote: When given brief insight into what GivingTuesday is, nearly half of respondents say they plan to donate on GivingTuesday this year.<\/em><\/p>\n

Gaining super supporters<\/a> for your nonprofit requires two things \u2014 reaching more people and re-reaching existing or past supporters. To keep your organization relevant and ready for the upcoming giving season, it\u2019s critical to not only know where to reach people, but how they want to be reached. Personalized campaigns, celebrity or influencer endorsements, and better awareness of key moments in time for target audiences can help create strong differentiation for your nonprofit and cause.<\/p>\n

You can view and download the stand-alone .jpg<\/a> and .pdf<\/a> versions of the infographic<\/i>.<\/i><\/p>\n

What do you think are key tactics to boost your GivingTuesday campaign and gain super supporters during the end of year giving season? We invite you to share your insights in the comments below.\u00a0<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

As younger generations with strong social and political motivations begin voting, you might be thinking, \u201cWill the November election impact donations to my nonprofit?\u201d When candidates are actively raising money, it\u2019s easy to question whether that pulls money away from other causes that donors typically support. But don\u2019t worry\u2014there\u2019s another key moment in November that\u2019s […]<\/p>\n","protected":false},"author":355,"featured_media":116482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1],"tags":[],"cause":[],"article_author":[],"webinar_host":[],"topic":[205,348],"class_list":["post-118258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","topic-engage","topic-givingtuesday"],"acf":[],"yoast_head":"\nBoost Your GivingTuesday 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