{"id":118124,"date":"2024-10-01T05:00:00","date_gmt":"2024-10-01T09:00:00","guid":{"rendered":"https:\/\/bloomerang2dev.wpengine.com\/?p=118124"},"modified":"2025-08-29T15:48:57","modified_gmt":"2025-08-29T19:48:57","slug":"how-to-identify-good-giving-tuesday-donors","status":"publish","type":"post","link":"https:\/\/bloomerang.com\/blog\/how-to-identify-good-giving-tuesday-donors\/","title":{"rendered":"Unlocking The Secrets To Finding Your Best Donors For GivingTuesday"},"content":{"rendered":"

As we round the corner to year-end, nonprofits everywhere are gearing up for the big day: GivingTuesday. It\u2019s the ultimate rush\u2014your team\u2019s prepped, your plan\u2019s solid, and now the question is, who\u2019s going to step up to make it a success? The right donors can make all the difference, but finding them\u2014that\u2019s where your challenge begins.<\/i><\/p>\n

How do you zero in on the supporters who\u2019ll make the biggest impact? You\u2019ll need a blend of strategy, data, and smart relationship-building to find those key donors and maximize your GivingTuesday results<\/a>. And spoiler alert: it\u2019s not just about past donors\u2014though they\u2019ll be a big part of the plan. Let\u2019s get to it.<\/p>\n

Taking a strategic approach to GivingTuesday<\/strong><\/h2>\n

Here\u2019s the reality: a successful GivingTuesday campaign<\/a> doesn\u2019t happen by accident. You need a clear plan. Back in the day, you could maybe get by with a broad ask to your entire donor base, but today? Not so much. The trick is to be thoughtful about how to find top donors for GivingTuesday\u2014ones who are likely to give and feel strongly about your mission.<\/p>\n

By using data to target good GivingTuesday donors and paying attention to donor behaviors, you can make sure you\u2019re focusing your energy on the right people. It\u2019s all about working smarter, not harder, right?<\/p>\n

What makes a good GivingTuesday donor?<\/strong><\/h3>\n

The best GivingTuesday donors aren\u2019t just random names on your list. They\u2019ve already shown an interest or commitment in the past, and with the right nudge, you can inspire them to give again.<\/p>\n

Look at previous donor history<\/h4>\n

Looking for an easy place to start? It\u2019s your past donors. Someone who\u2019s already donated is more likely to support your campaign again\u2014especially if you\u2019ve kept them in the loop and made them feel like their gift had an impact.<\/p>\n

Tactic<\/b>: Send personalized messages that mention their past support. Show them how their donation helped move the needle for your organization, and invite them to contribute again this year.<\/p>\n

High engagement with your cause<\/h4>\n

You\u2019ve probably got people who\u2019ve attended your events, volunteered, or regularly open your emails. These are the folks who are emotionally connected to your cause. And yes, they\u2019re perfect candidates for a GivingTuesday ask.<\/p>\n

Tactic<\/b>: Use your data to prioritize outreach to these engaged supporters. A quick, personalized email or a call can make all the difference in turning that connection into a donation.<\/p>\n

Donors who advocate on social media<\/h4>\n

If you have social followers who consistently share your content, they\u2019re already helping your cause in a big way. Have you ever asked them to donate? Many social media advocates just need a little push to take that next step.<\/p>\n

Tactic<\/b>: Turn digital support into real-world impact by reaching out to likely donors with a personalized note on social media or email, thanking them for their support, and inviting them to take the next step with a donation.<\/p>\n

Community influencers<\/h4>\n

These aren\u2019t just donors\u2014they\u2019re people who have sway in their communities and can bring others along with them. Engaging these influencers can help you amplify your efforts and reach new donors you wouldn\u2019t have found otherwise.<\/p>\n

Tactic<\/b>: Get them involved early as peer-to-peer fundraisers or in leadership roles for your campaign. Their influence can go a long way.<\/p>\n

Using generosity scores and engagement data<\/h3>\n

Data isn\u2019t just for tech companies\u2014nonprofits can also use it to their advantage. Tools like generosity scores<\/a> give you a broader perspective of how involved donors are with your organization and how likely they are to give. It\u2019s like having a cheat sheet for your campaign.<\/p>\n

Understanding generosity scores<\/h4>\n

Generosity scores factor in a wide range of donor behaviors, from donation history to event participation. This scoring system lets you focus your outreach on people most likely to give\u2014a lifesaver when time\u2019s short.<\/p>\n

Tactic<\/b>: Prioritize high-scoring donors for the most personalized outreach. These are the people who can really move the needle on GivingTuesday, so make sure they feel the love.<\/p>\n

Segmenting your donor base by score<\/h4>\n

It\u2019s not enough just to look at overall scores\u2014you want to break your list down into tiers: high scorers, mid-range, and lower scorers. This allows you to tailor your messaging for each group and maximize GivingTuesday donations.<\/p>\n

Tactic<\/b>: For top scorers, get specific with your ask. For mid-range donors, lean into emotionally driven content. Broader messaging will work for lower scorers as you build relationships for the future.<\/p>\n

Layering engagement data for more precise asks<\/h3>\n

Generosity scores are great, but you can make them even more powerful by layering them with engagement data. Think about email open rates, volunteer hours, or event attendance. These details give you a clear picture of how and when to reach out.<\/p>\n

Timing is everything<\/h4>\n

Don\u2019t just fire off a bunch of emails at random times. If you know that certain donors open emails in the morning or are more active during specific events, use that to your advantage. The sweet spot for sending nonprofit emails is usually <\/span>mid-week\u2014between Tuesday andThursday\u2014with late morning to early afternoon<\/span><\/a> being prime time. And when it comes to big fundraising days like GivingTuesday, <\/span>evening emails tend to get a better response<\/span><\/a>. The <\/span>best times to post on social media<\/span><\/a> are also Tuesday through Thursday, between 9am and 3pm. <\/span><\/p>\n

Tactic<\/b>: Time your outreach based on donor engagement patterns. Check your email and social media analytics to see when your donors are most active\u2014whether they\u2019re opening emails or interacting with your posts. Use this data to adjust your timing and messaging sequence so it hits when donors are most likely to engage. With the right timing, you can boost engagement and donations in a meaningful way.<\/p>\n

Using CRM data to identify top donors<\/h3>\n

Your CRM holds a goldmine of information. You can pull reports on everything from donor engagement to volunteer hours, which helps you build a targeted list of high-potential donors. This is crucial when thinking about how to find top donors for GivingTuesday.<\/p>\n

Leveraging CRM tools<\/h4>\n

Drill into your CRM for reports on donor behavior, focusing on recurring donors<\/a>, lapsed donors, and volunteers. Then, segment them so you can tailor your messaging to each group.<\/p>\n

Tactic<\/b>: Use a personal touch to create different messaging for each group\u2014like thanking recurring donors for their consistent support while inviting lapsed donors to reconnect.<\/p>\n

Layering in wealth insights with DonorSearch<\/b><\/h4>\n

Want to get even more out of your CRM? DonorSearch adds valuable insights to donor profiles, like past giving behavior and philanthropic tendencies. After running a Batch Screen<\/a>, you\u2019ll get details like largest gift size and last year\u2019s donations, helping you identify potential donors who may not have been on your radar before.<\/span><\/p>\n

Tactic<\/b>: Run a Batch Screen with DonorSearch to add these insights to your CRM. Use this data to send personalized outreach to donors who are most likely to make a meaningful impact on your campaign.<\/span><\/p>\n

Engaging potential donors before GivingTuesday<\/h3>\n

Make the most of the weeks leading up to GivingTuesday. Reach out with personal messages, recognize previous support, and make sure your donors feel connected to your mission.<\/p>\n

Warming up potential donors<\/h4>\n

Remind your donors about why they\u2019re connected to your cause before GivingTuesday<\/a>. Whether you use thank-you notes or a simple check-in, these small touches can have a big impact.<\/p>\n

Tactic<\/b>: Send personalized emails, give donors updates on your work, or invite them to a pre-GivingTuesday event. The more engaged they feel, the more likely they are to give when the day comes.<\/p>\n

Building long-term donor relationships<\/h3>\n

GivingTuesday isn\u2019t just about hitting your one-day goal. It\u2019s an opportunity to build long-lasting relationships with your donors. Think of it as a starting point rather than a single transaction.<\/p>\n

Following up after GivingTuesday<\/h4>\n

The work doesn\u2019t stop after GivingTuesday<\/a>. Follow up with personalized thank-yous, updates on how their gifts are making a difference, and invitations to stay involved.<\/p>\n

Tactic<\/b>: Keep the momentum going by showing donors exactly where their money\u2019s going and how it\u2019s helping. If they see the impact, they\u2019re much more likely to give again.<\/p>\n

The last word<\/h2>\n

The secret to a great GivingTuesday campaign? Finding the right donors. Whether you\u2019re digging into data to target good GivingTuesday donors, tapping into generosity scores, or focusing on your top supporters\u2014taking a personalized approach can make all the difference. Don\u2019t just aim for a one-day win\u2014use GivingTuesday to spark relationships that keep growing long after the day is done. Keep your supporters in the loop, show them the impact they\u2019re making, and you\u2019ll set yourself up for success year after year.<\/p>\n","protected":false},"excerpt":{"rendered":"

As we round the corner to year-end, nonprofits everywhere are gearing up for the big day: GivingTuesday. It\u2019s the ultimate rush\u2014your team\u2019s prepped, your plan\u2019s solid, and now the question is, who\u2019s going to step up to make it a success? The right donors can make all the difference, but finding them\u2014that\u2019s where your challenge […]<\/p>\n","protected":false},"author":355,"featured_media":115360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1],"tags":[],"cause":[],"article_author":[],"webinar_host":[],"topic":[348,354],"class_list":["post-118124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","topic-givingtuesday","topic-year-end-fundraising"],"acf":[],"yoast_head":"\nHow To Identify Good GivingTuesday Donors<\/title>\n<meta name=\"description\" content=\"Discover how to find good GivingTuesday donors with data, engagement strategies & smart outreach to boost your nonprofit\u2019s impact and success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bloomerang.com\/blog\/how-to-identify-good-giving-tuesday-donors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unlocking The Secrets To Finding Your Best Donors For GivingTuesday\" \/>\n<meta property=\"og:description\" content=\"Discover how to find good GivingTuesday donors with data, engagement strategies & smart outreach to boost your nonprofit\u2019s impact and success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bloomerang.com\/blog\/how-to-identify-good-giving-tuesday-donors\/\" \/>\n<meta property=\"og:site_name\" content=\"Bloomerang\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bloomerangtech\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-01T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-29T19:48:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/10\/find-new-donors-2024-feature.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1245\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ann Fellman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bloomerangtech\" \/>\n<meta name=\"twitter:site\" content=\"@bloomerangtech\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ann Fellman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/how-to-identify-good-giving-tuesday-donors\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/how-to-identify-good-giving-tuesday-donors\\\/\"},\"author\":{\"name\":\"Ann Fellman\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#\\\/schema\\\/person\\\/8f7f5deae16bec724a8144c5530de97b\"},\"headline\":\"Unlocking The Secrets To Finding Your Best Donors For GivingTuesday\",\"datePublished\":\"2024-10-01T09:00:00+00:00\",\"dateModified\":\"2025-08-29T19:48:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/how-to-identify-good-giving-tuesday-donors\\\/\"},\"wordCount\":1483,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/how-to-identify-good-giving-tuesday-donors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/find-new-donors-2024-feature.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/bloomerang.com\\\/blog\\\/how-to-identify-good-giving-tuesday-donors\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/how-to-identify-good-giving-tuesday-donors\\\/\",\"url\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/how-to-identify-good-giving-tuesday-donors\\\/\",\"name\":\"How To Identify Good GivingTuesday Donors\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/how-to-identify-good-giving-tuesday-donors\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/how-to-identify-good-giving-tuesday-donors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/find-new-donors-2024-feature.jpg\",\"datePublished\":\"2024-10-01T09:00:00+00:00\",\"dateModified\":\"2025-08-29T19:48:57+00:00\",\"description\":\"Discover how to find good GivingTuesday donors with data, engagement strategies & smart outreach to boost your nonprofit\u2019s impact and success.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bloomerang.com\\\/blog\\\/how-to-identify-good-giving-tuesday-donors\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/how-to-identify-good-giving-tuesday-donors\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/find-new-donors-2024-feature.jpg\",\"contentUrl\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/find-new-donors-2024-feature.jpg\",\"width\":1245,\"height\":500,\"caption\":\"How to find new donors in 2024\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#website\",\"url\":\"https:\\\/\\\/bloomerang.com\\\/\",\"name\":\"Bloomerang\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bloomerang.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#organization\",\"name\":\"Bloomerang\",\"url\":\"https:\\\/\\\/bloomerang.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Bloomerang-Logo_Horizontal_RGB_Color.png\",\"contentUrl\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Bloomerang-Logo_Horizontal_RGB_Color.png\",\"width\":1361,\"height\":240,\"caption\":\"Bloomerang\"},\"image\":{\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bloomerangtech\",\"https:\\\/\\\/x.com\\\/bloomerangtech\",\"https:\\\/\\\/www.instagram.com\\\/bloomerangtech\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/2675499\",\"https:\\\/\\\/www.youtube.com\\\/bloomerangco\"],\"description\":\"Bloomerang is more than a fundraising platform, it is a total Giving Platform, an all-in-one fundraising solution with nonprofit CRM, online giving, peer-to-peer campaigns, auctions, and volunteer tools. Bloomerang synchronizes donor data across these nonprofit tools and empowers fundraisers to raise more.\",\"email\":\"info@bloomerang.com\",\"telephone\":\"1-866-332-2999\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"501\",\"maxValue\":\"1000\"},\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"9120 Otis Avenue\",\"addressLocality\":\"Indianapolis\",\"addressRegion\":\"IN\",\"postalCode\":\"46216\",\"addressCountry\":\"US\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/#\\\/schema\\\/person\\\/8f7f5deae16bec724a8144c5530de97b\",\"name\":\"Ann Fellman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/AnnHeadhsot-96x96.jpeg\",\"url\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/AnnHeadhsot-96x96.jpeg\",\"contentUrl\":\"https:\\\/\\\/bloomerang.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/AnnHeadhsot-96x96.jpeg\",\"caption\":\"Ann Fellman\"},\"description\":\"As Chief Marketing Officer at Bloomerang, Ann champions the company's mission to empower For-Purpose organizations through innovative fundraising technology. With over 25 years in technology marketing, including spearheading memberships at the Minnesota High Tech Association and as a \\\"Top Women Leaders in SaaS of 2018.\\\" Ann's expertise lies in connecting nonprofits with the essential fundraising software they need to grow a robust nonprofit culture and achieve next-level impact. Her strategic thought leadership ensures Bloomerang\u2019s Giving Platform remains at the forefront, helping nonprofits raise more, build culture, and retain supporters for sustained growth.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/annfellman\\\/\"],\"knowsAbout\":[\"Fundraising Tools\"],\"jobTitle\":\"Chief Marketing Officer\",\"worksFor\":\"Bloomerang\",\"url\":\"https:\\\/\\\/bloomerang.com\\\/blog\\\/author\\\/ann-fellman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How To Identify Good GivingTuesday Donors","description":"Discover how to find good GivingTuesday donors with data, engagement strategies & smart outreach to boost your nonprofit\u2019s impact and success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bloomerang.com\/blog\/how-to-identify-good-giving-tuesday-donors\/","og_locale":"en_US","og_type":"article","og_title":"Unlocking The Secrets To Finding Your Best Donors For GivingTuesday","og_description":"Discover how to find good GivingTuesday donors with data, engagement strategies & smart outreach to boost your nonprofit\u2019s impact and success.","og_url":"https:\/\/bloomerang.com\/blog\/how-to-identify-good-giving-tuesday-donors\/","og_site_name":"Bloomerang","article_publisher":"https:\/\/www.facebook.com\/bloomerangtech","article_published_time":"2024-10-01T09:00:00+00:00","article_modified_time":"2025-08-29T19:48:57+00:00","og_image":[{"width":1245,"height":500,"url":"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/10\/find-new-donors-2024-feature.jpg","type":"image\/jpeg"}],"author":"Ann Fellman","twitter_card":"summary_large_image","twitter_creator":"@bloomerangtech","twitter_site":"@bloomerangtech","twitter_misc":{"Written by":"Ann Fellman","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bloomerang.com\/blog\/how-to-identify-good-giving-tuesday-donors\/#article","isPartOf":{"@id":"https:\/\/bloomerang.com\/blog\/how-to-identify-good-giving-tuesday-donors\/"},"author":{"name":"Ann Fellman","@id":"https:\/\/bloomerang.com\/#\/schema\/person\/8f7f5deae16bec724a8144c5530de97b"},"headline":"Unlocking The Secrets To Finding Your Best Donors For GivingTuesday","datePublished":"2024-10-01T09:00:00+00:00","dateModified":"2025-08-29T19:48:57+00:00","mainEntityOfPage":{"@id":"https:\/\/bloomerang.com\/blog\/how-to-identify-good-giving-tuesday-donors\/"},"wordCount":1483,"commentCount":0,"publisher":{"@id":"https:\/\/bloomerang.com\/#organization"},"image":{"@id":"https:\/\/bloomerang.com\/blog\/how-to-identify-good-giving-tuesday-donors\/#primaryimage"},"thumbnailUrl":"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/10\/find-new-donors-2024-feature.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bloomerang.com\/blog\/how-to-identify-good-giving-tuesday-donors\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/bloomerang.com\/blog\/how-to-identify-good-giving-tuesday-donors\/","url":"https:\/\/bloomerang.com\/blog\/how-to-identify-good-giving-tuesday-donors\/","name":"How To Identify Good GivingTuesday Donors","isPartOf":{"@id":"https:\/\/bloomerang.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bloomerang.com\/blog\/how-to-identify-good-giving-tuesday-donors\/#primaryimage"},"image":{"@id":"https:\/\/bloomerang.com\/blog\/how-to-identify-good-giving-tuesday-donors\/#primaryimage"},"thumbnailUrl":"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/10\/find-new-donors-2024-feature.jpg","datePublished":"2024-10-01T09:00:00+00:00","dateModified":"2025-08-29T19:48:57+00:00","description":"Discover how to find good GivingTuesday donors with data, engagement strategies & smart outreach to boost your nonprofit\u2019s impact and success.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bloomerang.com\/blog\/how-to-identify-good-giving-tuesday-donors\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bloomerang.com\/blog\/how-to-identify-good-giving-tuesday-donors\/#primaryimage","url":"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/10\/find-new-donors-2024-feature.jpg","contentUrl":"https:\/\/bloomerang.com\/wp-content\/uploads\/2023\/10\/find-new-donors-2024-feature.jpg","width":1245,"height":500,"caption":"How to find new donors in 2024"},{"@type":"WebSite","@id":"https:\/\/bloomerang.com\/#website","url":"https:\/\/bloomerang.com\/","name":"Bloomerang","description":"","publisher":{"@id":"https:\/\/bloomerang.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bloomerang.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bloomerang.com\/#organization","name":"Bloomerang","url":"https:\/\/bloomerang.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bloomerang.com\/#\/schema\/logo\/image\/","url":"https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/01\/Bloomerang-Logo_Horizontal_RGB_Color.png","contentUrl":"https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/01\/Bloomerang-Logo_Horizontal_RGB_Color.png","width":1361,"height":240,"caption":"Bloomerang"},"image":{"@id":"https:\/\/bloomerang.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bloomerangtech","https:\/\/x.com\/bloomerangtech","https:\/\/www.instagram.com\/bloomerangtech\/","https:\/\/www.linkedin.com\/company\/2675499","https:\/\/www.youtube.com\/bloomerangco"],"description":"Bloomerang is more than a fundraising platform, it is a total Giving Platform, an all-in-one fundraising solution with nonprofit CRM, online giving, peer-to-peer campaigns, auctions, and volunteer tools. Bloomerang synchronizes donor data across these nonprofit tools and empowers fundraisers to raise more.","email":"info@bloomerang.com","telephone":"1-866-332-2999","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"501","maxValue":"1000"},"address":{"@type":"PostalAddress","streetAddress":"9120 Otis Avenue","addressLocality":"Indianapolis","addressRegion":"IN","postalCode":"46216","addressCountry":"US"}},{"@type":"Person","@id":"https:\/\/bloomerang.com\/#\/schema\/person\/8f7f5deae16bec724a8144c5530de97b","name":"Ann Fellman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/05\/AnnHeadhsot-96x96.jpeg","url":"https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/05\/AnnHeadhsot-96x96.jpeg","contentUrl":"https:\/\/bloomerang.com\/wp-content\/uploads\/2022\/05\/AnnHeadhsot-96x96.jpeg","caption":"Ann Fellman"},"description":"As Chief Marketing Officer at Bloomerang, Ann champions the company's mission to empower For-Purpose organizations through innovative fundraising technology. With over 25 years in technology marketing, including spearheading memberships at the Minnesota High Tech Association and as a \"Top Women Leaders in SaaS of 2018.\" Ann's expertise lies in connecting nonprofits with the essential fundraising software they need to grow a robust nonprofit culture and achieve next-level impact. Her strategic thought leadership ensures Bloomerang\u2019s Giving Platform remains at the forefront, helping nonprofits raise more, build culture, and retain supporters for sustained growth.","sameAs":["https:\/\/www.linkedin.com\/in\/annfellman\/"],"knowsAbout":["Fundraising Tools"],"jobTitle":"Chief Marketing Officer","worksFor":"Bloomerang","url":"https:\/\/bloomerang.com\/blog\/author\/ann-fellman\/"}]}},"_links":{"self":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/posts\/118124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/users\/355"}],"replies":[{"embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/comments?post=118124"}],"version-history":[{"count":0,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/posts\/118124\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/media\/115360"}],"wp:attachment":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/media?parent=118124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/categories?post=118124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/tags?post=118124"},{"taxonomy":"cause","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/cause?post=118124"},{"taxonomy":"article_author","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/article_author?post=118124"},{"taxonomy":"webinar_host","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/webinar_host?post=118124"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/topic?post=118124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}