{"id":117771,"date":"2024-10-03T10:00:00","date_gmt":"2024-10-03T14:00:00","guid":{"rendered":"https:\/\/bloomerang2dev.wpengine.com\/?p=117771"},"modified":"2025-08-29T15:48:54","modified_gmt":"2025-08-29T19:48:54","slug":"creative-membership-fundraising-ideas-for-year-end-giving","status":"publish","type":"post","link":"https:\/\/bloomerang.com\/blog\/creative-membership-fundraising-ideas-for-year-end-giving\/","title":{"rendered":"Creative Membership Fundraising Ideas For Year-End Giving"},"content":{"rendered":"

End-of-year fundraising<\/a> is right around the corner, making it the perfect time to get creative.<\/p>\n

Many organizations raise 30% to 50% of their giving from individuals in December.<\/p>\n

It\u2019s the most lucrative, high-stakes fundraising there is.<\/p>\n

If you\u2019re a membership organization, you have more fundraising opportunities than your direct fundraising appeals.<\/p>\n

You can also reach out to the gift-givers in the crowd! Who wouldn’t want to support a great cause and check off their holiday shopping at the same time<\/b>?<\/p>\n

Gift memberships<\/a> are perfect for hard-to-shop-for people. There\u2019s nothing quite like giving an experience that creates a lifetime of memories.<\/p>\n

As you gear up for end-of-year fundraising, consider offering your membership as a gift. It\u2019s a simple, powerful way to give your fundraising a boost.<\/p>\n

Read on and take inspiration from these creative membership fundraising ideas and their potential to connect with your audience this year!<\/p>\n

Activists<\/h3>\n

Cause-related organizations with memberships, like the ACLU<\/a> or Human Rights Campaign, can market the gift of a membership to a friend or loved one, as seen in the screenshot below.<\/p>\n

\"creative<\/p>\n

Animal lovers<\/h3>\n

PETA does a great job of marketing its gift membership<\/a>, which includes a 12-month calendar, a one-year subscription to their colorful and informative magazine, PETA Global, an exclusive discount on items in the PETA Shop, and the joy of knowing recipients are saving animals.<\/p>\n

\"creative<\/p>\n

If you\u2019re a museum, zoo, cultural organization, aquarium, garden, or any nonprofit with a physical presence people can visit, you have a great opportunity to raise money and boost your membership sales by marketing your membership as the perfect gift.<\/p>\n

Consider a gift for either a one-day pass or a year-long membership.<\/p>\n

Here are a few creative ideas and examples\u2014especially for parents with young children.<\/p>\n

Children\u2019s museum gift membership\u00a0<\/b><\/h3>\n

If you have little kids, you know what a godsend these memberships can be, especially when you\u2019re stuck at home during the winter break or ready for a break from the heat during the dog days of summer.<\/p>\n

Philadelphia\u2019s Please Touch Museum<\/a> lets you choose a single-day pass for a day of play or a gift membership that keeps the adventure going for an entire year.<\/p>\n

Sleepover at the museum<\/h3>\n

What could be better than a once-in-a-lifetime experience spending the night in a museum or aquarium?<\/p>\n

At the California Academy of Sciences, you can attend a \u201cPenguins and Pajamas\u201d sleepover<\/a> for an extra special night. And the Intrepid Museum offers an overnight option<\/a>\u2014for families, youth groups, and their chaperones\u2014where you find out what it\u2019s like to live, eat, and sleep aboard an aircraft carrier.<\/p>\n

Nature lovers<\/h3>\n

For the gardener who\u2019s always digging for more, the hiker chasing the next trail, or the wildlife enthusiast with an eye for adventure, a membership to a local botanical garden or conservation group could be just the thing. It\u2019s not just a gift\u2014it\u2019s a way to keep them out there, exploring.<\/p>\n

The Nature Conservancy<\/a> does a great job marketing its gift memberships, which include:<\/p>\n