{"id":110479,"date":"2024-03-05T05:00:00","date_gmt":"2024-03-05T10:00:00","guid":{"rendered":"https:\/\/bloomerang2dev.wpengine.com\/?p=110479"},"modified":"2025-11-07T11:30:04","modified_gmt":"2025-11-07T16:30:04","slug":"make-giving-easier-for-your-donors-in-2024","status":"publish","type":"post","link":"https:\/\/bloomerang.com\/blog\/make-giving-easier-for-your-donors-in-2024\/","title":{"rendered":"Make giving easier for your donors in 2024"},"content":{"rendered":"

Recurring payments, donor portals<\/a>, contactless payments, donor-covered fees. What do all of these fundraising tools have in common? The donor experience is central.<\/p>\n

As a fundraising organization, you work day in and day out to inspire your donors to open their hearts and wallets for your cause. You spend time prospecting, building the relationship with intentional cultivation, and preparing for the actual ask.<\/p>\n

When that time comes, you want the transition of funds to be as easy as possible for the donor. The easier it is for the donor to support your organization, the more donations your organization will receive.<\/p>\n

Picture this:<\/strong> Your organization has worked tirelessly to prepare for your annual gala over the last three months. You and four other major gift officers are soliciting donations from your major donors throughout the event. The donor you\u2019re working with is prepared to make a five-figure donation to your organization, but your card swiper isn\u2019t working, and\u2014not to add more pressure\u2014another major gift officer is waiting for it. You\u2019ll need to come back to that donor with a written pledge form and collect the donation later, and your colleague will need to do the same.<\/p>\n

Not only was your donor unable to donate during their peak moment of inspiration, but it was a missed opportunity\u2014for you and for your organization. That single technical issue you experienced at the gala could potentially trigger a domino effect:<\/p>\n