{"id":106664,"date":"2023-12-12T10:00:00","date_gmt":"2023-12-12T15:00:00","guid":{"rendered":"https:\/\/bloomerang2dev.wpengine.com\/?p=106664"},"modified":"2025-08-29T16:05:57","modified_gmt":"2025-08-29T20:05:57","slug":"introducing-the-new-paypal-and-venmo-integration-with-bloomerang-payments","status":"publish","type":"post","link":"https:\/\/bloomerang.com\/blog\/introducing-the-new-paypal-and-venmo-integration-with-bloomerang-payments\/","title":{"rendered":"Introducing The New PayPal And Venmo Integration With Bloomerang Payments"},"content":{"rendered":"

Welcome to the new era of nonprofit fundraising\u2014where technology meets generosity. Today, we\u2019re thrilled to introduce a groundbreaking integration that is set to redefine your fundraising experience: PayPal and Venmo are now part of Bloomerang Payments<\/a>!<\/p>\n

This integration not only broadens your digital payment capabilities<\/a>, but by offering a wider range of digital wallet options to enhance your fundraising strategy, it also expands contactless giving options, marking another step in adapting to modern donation preferences.<\/p>\n

The rise of digital wallets in nonprofit fundraising<\/h2>\n

The past 24 months have witnessed a significant shift towards digital wallet adoption, accelerated by the COVID-19 pandemic’s impact on traditional donation methods. With 43% of the global population now using digital wallets<\/a>, a number expected to reach 60% by 2026, it’s clear that nonprofits need to adapt to these changing donor preferences. Digital wallets like PayPal and Venmo offer speed, convenience, and trust, factors that are increasingly important to today’s donors.<\/p>\n

Embracing change with Bloomerang Payments<\/h2>\n

Recognizing the escalating demand for PayPal and Venmo among donors, we’ve integrated these digital wallets into Bloomerang Payments. Why these platforms?<\/p>\n

Integrating PayPal and Venmo into Bloomerang Payments is more than just adding payment options. It’s about enhancing the donor experience and meeting donors where they are.<\/p>\n

For example, PayPal has been shown to help increase donation conversion by an average of 32%1<\/sup> and repeat donations by 79% (vs. typical checkout).2<\/sup> 52% of U.S. donors prefer PayPal for repeat donations because they trust it3<\/sup>, and 37% of PayPal users donate more when using this method.4<\/sup><\/p>\n

Venmo, with its significant user base<\/a>, offers a familiar and trusted platform for next-gen donors<\/a>, who donate 2x more<\/a> than non-Venmo users.5<\/sup><\/p>\n

Expanding donor demographics with Venmo<\/h2>\n

While integrating PayPal and Venmo is primarily about helping to diversify digital wallet options for your donors, it also presents an opportunity to engage with Millennial and Gen Z donors. Venmo’s largest user age group is in the 25-34 range, so this addition provides another way for nonprofits to connect with a more digitally-savvy audience. And it aligns with the growing trend of younger individuals preferring mobile and online payment solutions for their transactions\u2014including charitable giving.<\/p>\n

Using PayPal and Venmo with Bloomerang<\/h2>\n

You can enable giving through PayPal and Venmo\u2014as well as with Apple Pay and Google Pay<\/a>\u2014using Bloomerang Payments. You can include all of these payment options on mobile-friendly donation forms and pages, events, Text to Donate, and crowdfunding tools available through Bloomerang Online Giving Tools<\/a>. Beyond consolidating donation reports and tracking digital wallet donations like Venmo on a donor’s profile, your nonprofit can boost fundraising this season by giving donors the option to pay processing fees.<\/p>\n

Step into the future with Bloomerang Payments<\/h2>\n

Get ready to transform your fundraising strategy with Bloomerang Payments. By integrating PayPal and Venmo, along with offering contactless giving options<\/a>, you’re not just keeping up with technology\u2014you’re staying ahead of it. Embrace this opportunity to enhance donor satisfaction, streamline your donation process, and expand your donor base.<\/p>\n

Join us on this innovative journey as we continue to support your efforts in raising more funds and adapting to the ever-evolving landscape of nonprofit fundraising. With Bloomerang Payments, you’re equipped to meet the future of giving\u2014today.<\/p>\n

 <\/p>\n

1 Nielsen, commissioned by PayPal, April 2022. Nielsen Media Behavioral Panel of US with 590 Non-Profit desktop donation transactions from January 2021 to December 2021. *Checkout conversion measured from the point at which customer starts to pay for donation.<\/i><\/sup><\/p>\n

2 Nielsen, commissioned by PayPal, April 2022. Nielsen Media Behavioral Panel of US with 590 Non-Profit desktop donation transactions from January 2021 to December 2021.<\/i><\/sup><\/p>\n

3 Nielsen, commissioned by PayPal, April 2022. Nielsen Media Attitudinal Survey of US (January 2022) with 400 recent donations (past 3 months) to Non-Profit organizations, including 200 PayPal donations & 200 non-PayPal donations.<\/i><\/i>\u2018Typical Checkout\u2019 includes other mobile waller options, credit\/debit cards, buy now\/pay later, prepaid\/gift cards, cryptocurrency, and more.<\/i><\/sup><\/p>\n

4 Logica Research, Commissioned by PayPal, March23-April 2, 2021. Logica Research conducted an online survey averaged 10 minutes among a sample of 4,306 PayPal user respondents from four countries (U.S., Canada, Australia, and U.K.) who made a monetary donation to a non-profit PayPal merchant. N=1029.<\/i><\/sup><\/p>\n

5 Edison Trends, commissioned by PayPal, April 2020 to March 2021. Edison Trends conducted a behavioral panel of email receipts from 306,939 US consumers and 3.4+ M purchases at a vertical level between Pay with Venmo and Non-Venmo users during a 12-month period.<\/i><\/sup><\/p>\n","protected":false},"excerpt":{"rendered":"

Welcome to the new era of nonprofit fundraising\u2014where technology meets generosity. Today, we\u2019re thrilled to introduce a groundbreaking integration that is set to redefine your fundraising experience: PayPal and Venmo are now part of Bloomerang Payments! This integration not only broadens your digital payment capabilities, but by offering a wider range of digital wallet options […]<\/p>\n","protected":false},"author":355,"featured_media":62103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1],"tags":[166],"cause":[],"article_author":[],"webinar_host":[],"topic":[418,395],"class_list":["post-106664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-integrations","topic-payments","topic-product-updates"],"acf":[],"yoast_head":"\nPayPal And Venmo Integration With Bloomerang Payments<\/title>\n<meta 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Her strategic thought leadership ensures Bloomerang\u2019s Giving Platform remains at the forefront, helping nonprofits raise more, build culture, and retain supporters for sustained growth.","sameAs":["https:\/\/www.linkedin.com\/in\/annfellman\/"],"knowsAbout":["Fundraising Tools"],"jobTitle":"Chief Marketing Officer","worksFor":"Bloomerang","url":"https:\/\/bloomerang.com\/blog\/author\/ann-fellman\/"}]}},"_links":{"self":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/posts\/106664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/users\/355"}],"replies":[{"embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/comments?post=106664"}],"version-history":[{"count":0,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/posts\/106664\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/media\/62103"}],"wp:attachment":[{"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/media?parent=106664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/categories?post=106664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/tags?post=106664"},{"taxonomy":"cause","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/cause?post=106664"},{"taxonomy":"article_author","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/article_author?post=106664"},{"taxonomy":"webinar_host","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/webinar_host?post=106664"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/bloomerang.com\/wp-json\/wp\/v2\/topic?post=106664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}